The Royal Horticultural Society’s Chelsea Flower Show celebrates its 100th birthday this year and is marking the occasion with a competition to determine the show’s Plant of the Centenary. This will be decided by a public vote. Ten plants have been nominated by RHS experts for the public to choose between, one to represent each decade of the Chelsea Flower Show.
Geranium ‘Rozanne,’ the Perennial Plant Association Plant of the Year in 2008, has been selected to represent the decade 1993-2002. It was launched at Chelsea in 2000 when Adrian Bloom incorporated it in his garden design, spilling out of a Norfolk flint well.
This high profile publicity presents magnificent opportunities for North American growers and retailers alike to ride the wave of public interest by promoting plants that are in the running to win.
Blooms of Bressingham, which markets Geranium ‘Rozanne’ around the world, is supporting the plant’s quest to win by informing the public about what makes it such a good plant for today’s gardeners. This is being done via new pages on BloomsofBressinghamPlants.com, distribution of information to consumer media and social media campaigning. Voting is online and open to the public in the U.S. and Canada, so growers and retailers can join in and support ‘Rozanne,’ as well. Voting closes at noon on May 23, 2013.
Why ‘Rozanne’ deserves to win
Geranium ‘Rozanne’ is a magnificent plant that every gardener can succeed with, no matter how green-fingered, or not, they happen to be. It is easy to grow in a wide range of soils and conditions and requires very little maintenance. Unlike other hardy geraniums, ‘Rozanne’ flowers from May right through to the first hard autumn frosts. Few other perennials bloom for such an extended amount of time. All of these attributes lead to ‘Rozanne’ being named Perennial Plant of the Year by the Perennial Plant Association in the U.S.
A plant that’s truly versatile in use, ‘Rozanne’ can hold court on its own in the border, fill large areas in landscape plantings or trail spectacularly out of a large hanging basket, patio container or window box. No garden required!
Geranium ‘Rozanne’ was discovered in a sleepy British village in the garden of Donald and Rozanne Waterer. Renowned plantsman and garden designer Adrian Bloom was very much involved in bringing ‘Rozanne’ to the market. He was among the first to endorse its unrivaled garden-performance and played a vital role in trialling plants in various climates around the world. He also established how to successfully propagate plants on a large scale.