Gulley Produces Rock Stars

Gulley Greenhouses in Fort Collins, Colo., has joined the network of Rock Star grower licensees. In addition to growing the the finished line, Gulley’s will be a network propagator for other licensed growers.

Founded by perennials powerhouse Valleybrook International Ventures in British Columbia, Rock Stars are a branded line of rock garden and alpine plants.

“We are delighted to have Gulley’s join the Rock Star network,” says John Schroeder, president of Valleybrook. “Gulley’s is a well-respected propagator and grower with experience growing a wide range of perennials, including alpines. As a propagator, they will help us achieve our goal of licensing additional growers throughout the United States.”

Schroeder also indicated he is pleased to see progressive growers everywhere are recognizing the value of branded products coupled with complete merchandising solutions.

“It’s becoming more and more important for growers to differentiate their product to get an edge in the marketplace and to improve profit marings,” he says. “Fun, well-designed programs such as Rock Stars adn Jeepers Creepers groundcovers allow growers and retailers to enjoy higher prices.”

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