HGTV Home Announces New Shady Showoffs

 

Copper Glory is one of the combinations offered in HGTV Home's Shady Showoffs collection.
Copper Glory is one of the combinations offered in HGTV Home’s Shady Showoffs collection.

The HGTV Home Plant Collection unveiled its first shade collection, Shady Showoffs, this summer. The new line features exclusive mixes like Copper Glory and Lush Gold with plant varieties that thrive in shady and sun-dappled areas of the yard and garden. A leading home and lifestyle brand, HGTV worked in conjunction with Agricola Management Group to develop Shady Showoffs in addition to its Expressions Annuals and Essential Perennials Collections.

“Virtually every yard has an area that’s shaded by tree canopies and finding the right plants to grow and perform there can be a challenge for home gardeners” says Randy Hunter, managing partner of Agricola Management Group, exclusive licensee for the Plant Collection. “We’ve taken out the guesswork with our new shade collection featuring pre-selected annual mixes that perform well in shady conditions.Shady Showoffs live up to their name with large, striking flowers, compact growing habit and brightly colored foliage.”

HGTV and Agricola selected the varieties in the Shady Showoffs line for beauty, hardiness, complementary colors and shade performance. The new mixes include Copper Gold with Begonia ‘Unstoppable Upright Fire’ in bright orange, ‘Main Street Wall Street’ coleus in burgundy, Ipomoea ‘Bright Ideas Black’ and Lysimachia ‘Goldilocks’ in light green. Lush Gold components include Begonia ‘Arcada Yellow,’ ‘Main Street Broadway’ coleus in dark burgundy with yellow, Ipomoea ‘Bright Ideas Lime’ and Euphorbia ‘Stardust White Flash.’

Shady Showoffs are available in gallon-size containers and upright containers as well as quart-sized individual components. Consumers also have the benefit of HGTV Know How! for plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in retail stores.

The Plant Collection is one of several lines of HGTV Home branded products including fabric and trim, flooring, furniture, lighting, outdoor living, paint and wallpaper. For more information on HGTV Home branded products, visit www.hgtvhome.com. For additional information on becoming a participating retailer, visit www.hgtvhomeplants.com or www.agricolamanagement.com.

About HGTV

America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV Home consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV Home branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).

About Agricola Management Group
Agricola Management Group is the team bringing the HGTV HOME Plant Collection to market in partnership with HGTV. As the exclusive licensee for the Collection, Agricola is responsible for the development, oversight, marketing and execution of the program in both the U.S. and Canada. This spring, more than 950 retailers nationwide and in Canada carried the expanding line of plants and related products. There is room for additional retailers who appreciate the value of partnering with HGTV brand appeal, merchandising and marketing support. For more information, contact Agricola Management Group at 615-690-7834 or [email protected]

Leave a Reply

More From Varieties...
Eason 2017 Perennials Guide

May 25, 2016

Eason Horticultural Resources Releases New Perennials Guide And Spring Trials Report

The two guides are available in digital and print versions and offer information from several breeders.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

May 25, 2016

15 New Perennials For Bees, Butterflies, And Other Pollinators

These 15 new perennials, available for retail in 2016 and 2017, will produce colorful flowers and foliage year after year, providing habitat and food for bees, butterflies, birds, moths, and other pollinators.

Read More
P.Allen Smith Cut Flowers

May 25, 2016

Sakata Seed America And P. Allen Smith Extend Partnership To Add New Cut Flower Collection

Sakata is taking its partnership with plantsman P. Allen Smith a step further to create the P. Allen Smith Home Grown Cut Flowers Collection, a selection of premium cut flower seed hand-picked by Smith and bred exclusively by Sakata.

Read More
Latest Stories
Eason 2017 Perennials Guide

May 25, 2016

Eason Horticultural Resources Releases New Perennials G…

The two guides are available in digital and print versions and offer information from several breeders.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

May 25, 2016

15 New Perennials For Bees, Butterflies, And Other Poll…

These 15 new perennials, available for retail in 2016 and 2017, will produce colorful flowers and foliage year after year, providing habitat and food for bees, butterflies, birds, moths, and other pollinators.

Read More
P.Allen Smith Cut Flowers

May 25, 2016

Sakata Seed America And P. Allen Smith Extend Partnersh…

Sakata is taking its partnership with plantsman P. Allen Smith a step further to create the P. Allen Smith Home Grown Cut Flowers Collection, a selection of premium cut flower seed hand-picked by Smith and bred exclusively by Sakata.

Read More
Coleus Fancy Feathers Pink (Terra Nova Nurseries)

May 23, 2016

Take A Sneak Peek at Terra Nova Nurseries’ New Coleus F…

A brand-new collection of Terra Nova Nurseries coleus varieties called the Fancy Feathers Series is now available to growers for online orders. The series produces narrow, feather-like leaves and offers a mounded habit.

Read More
Rotary Botanical Gardens, Wisconsin

May 16, 2016

All-America Selections Summer Summit In Madison, WI, Wi…

Registration is now open for the 2016 Summer Summit, which takes place in August and features a focus on the locally grown movement.

Read More

May 10, 2016

13 New Native Plants And Nativars For Going Green [Slid…

Native plants are becoming a bigger part of living green, as consumers become more aware of the role regional native plants play in promoting biodiversity in the garden, in urban landscapes, and in habitat restoration. Here are 13 new native plants breeders are offering to consider for your product mix.

Read More
Pennisetum alopecuroides ‘Ginger Love’ (Aris Greenleaf Plants)

May 10, 2016

12 New Ornamental Grasses For Low Maintenance Garden Ap…

Nothing says low maintenance like ornamental grasses. They add texture, movement, and all-season color to the garden. Check out 12 new ornamental grasses and grass-like varieties for growing in your greenhouse or the garden.

Read More
Blueberry ‘BrazelBerries Perpetua’ (Fall Creek Farm & Nursery)

May 9, 2016

Why Star Roses And Plants Is Buying The BrazelBerries P…

The purchase includes the brand, variety portfolio, and grower network, and allows Star Roses to capitalize on increased berry consumption among consumers.

Read More
Wave Petunias Team

May 3, 2016

Hot Pink Wave-Rave Van Making Its Way To The Big Apple …

Imagine driving down the road, minding your own business, when you’re passed by two smiling, waving, happy women driving a hot-pink van that’s adorned with petunia and pansy flowers. That’s not something you see every day, but motorists in the Midwest and Northeast may catch a glimpse of the Wave-Rave van this week as Ball Horticultural Co.’s Claire Watson, Product Marketing Manager, and Katie Rotella, Marketing Communications Manager, make their way to a media tour and plant giveaway in New York City. Watson and Rotella visited Cleveland’s WOIO Channel 19 news on Tuesday morning to tell consumers about Wave Petunias and Wave Pansies, and remind them to visit their local garden centers to purchase gifts for Mother’s Day this weekend. Check out this clip on Periscope. After the morning news, the ladies stopped by to visit the Greenhouse Grower staff at Meister Media Worldwide in Willoughby, OH. Next stop: Chelsea Garden Center in Brooklyn, NY, where […]

Read More
National Garden Bureau CAST 2016 Bloggers

May 3, 2016

5 Things Gardens Bloggers And Writers Learned At Califo…

For the second year in a row, the National Garden Bureau hosted five popular garden bloggers and writers on a trip to California Spring Trials. Here’s what each of them had to say about their experience.

Read More
Chick Charms

April 29, 2016

Kelly Norris: Why The Plant Collector Market Is Set To …

In his latest column for Greenhouse Grower magazine, Kelly Norris says there are more plant collectors out there than we think, which opens the way for the gift plant market to explode.

Read More
Pennisetum Fireworks

April 28, 2016

Why Ornamental Grasses Are Great For People In Condos A…

Allan Armitage says breeders need to do a better job of making growers, brokers, and garden centers aware of better ornamental grass cultivars for the increasingly shrinking garden space.

Read More
Andropogon gerardii Blackhawks (Intrinsic Perennial Gardens)

April 27, 2016

Know Your Market When Choosing Ornamental Grasses

Growers have no shortage of choices in the ornamental grass market. Narrowing down the selection comes down to finding the right plant for the right purpose.

Read More
Bee on Bidens

April 25, 2016

Breeders Go The Distance To Bring New Plant Varieties T…

Breeders are meeting the demand for new varieties that perform and sell well by extending trialing to engage the grower community, using advanced technology, and encouraging international collaboration.

Read More
Dr Allan Armitage

April 20, 2016

Growers And Breeders Are Always Looking For A Better To…

While edibles become more diverse, there's one goal that hard-core gardeners and urban foodscapers share.

Read More
Syngenta Pentas

April 20, 2016

Syngenta Flowers Opens Its Perennial Genetics To The Ma…

California Spring Trials 2016 visitors to Syngenta Flowers found the breeder company and its employees happy and excited for the future, in the wake of the announcement of its acquisition by ChemChina. Now Syngenta Flowers is ready to move forward with its breeding efforts in geraniums, pentas, and other crops, and it is opening its perennials offerings to the whole supply chain for a better chance to get those plants to retail.     Syngenta Wants To Revolutionize Geranium Breeding The big news in this year’s trial, says Karl Trellinger, Technical Services Representative at Syngenta, is the change in Syngenta’s breeding efforts in geraniums and pentas. The Calliope geranium series, long considered a premium line in the market, is getting a makeover. Growers have told the breeder that they love the colors available in the Calliope series, but the plants are just too vigorous for smaller containers and combinations. As […]

Read More
Petunia Vista Bubblegum (Proven Winners)

April 20, 2016

Proven Winners Funds Gardening “It Couple,” Names Plant…

Since 1992, Proven Winners has been changing the gardening game, and it’s not stopping now. With new plants, improved series, and interesting retail customers, the brand aims to make planning easier for growers, and make gardening easier and more fun for consumers. At its new 2016 California Spring Trials location at Kirigin Cellars in Gilroy, Proven Winners had the space and a beautiful setting to lay all of its offerings out, from new and improved varieties in annuals, perennials, and shrubs, to marketing and retail programs. Check out the slideshow below for highlights.   Proven Winners Is Flexing Its Marketing Muscle One of the ways Proven Winners is working toward better use of its products and gardening in general, is by supporting the gardening authorities that gardeners of all ages trust on social media. Director of Marketing Marshall Dirks says while searching for influential gardeners, he came across a young […]

Read More
Scaevola 'Purple Haze' (Danziger 2016)

April 19, 2016

Allan Armitage Picks His Favorites From Proven Winners,…

From “crazy” petunias to container pentas, there was plenty that caught Allan’s eye during the final day of 2016 California Spring Trials.

Read More
[gravityform id="35" title="false" description="false"]