HGTV Home Announces New Shady Showoffs
October 1, 2013
Copper Glory is one of the combinations offered in HGTV Home’s Shady Showoffs collection.
The HGTV Home Plant Collection unveiled its first shade collection, Shady Showoffs, this summer. The new line features exclusive mixes like Copper Glory and Lush Gold with plant varieties that thrive in shady and sun-dappled areas of the yard and garden. A leading home and lifestyle brand, HGTV worked in conjunction with Agricola Management Group to develop Shady Showoffs in addition to its Expressions Annuals and Essential Perennials Collections.
“Virtually every yard has an area that’s shaded by tree canopies and finding the right plants to grow and perform there can be a challenge for home gardeners” says Randy Hunter, managing partner of Agricola Management Group, exclusive licensee for the Plant Collection. “We’ve taken out the guesswork with our new shade collection featuring pre-selected annual mixes that perform well in shady conditions.Shady Showoffs live up to their name with large, striking flowers, compact growing habit and brightly colored foliage.”
HGTV and Agricola selected the varieties in the Shady Showoffs line for beauty, hardiness, complementary colors and shade performance. The new mixes include Copper Gold with Begonia ‘Unstoppable Upright Fire’ in bright orange, ‘Main Street Wall Street’ coleus in burgundy, Ipomoea ‘Bright Ideas Black’ and Lysimachia ‘Goldilocks’ in light green. Lush Gold components include Begonia ‘Arcada Yellow,’ ‘Main Street Broadway’ coleus in dark burgundy with yellow, Ipomoea ‘Bright Ideas Lime’ and Euphorbia ‘Stardust White Flash.’
Shady Showoffs are available in gallon-size containers and upright containers as well as quart-sized individual components. Consumers also have the benefit of HGTV Know How! for plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in retail stores.
The Plant Collection is one of several lines of HGTV Home branded products including fabric and trim, flooring, furniture, lighting, outdoor living, paint and wallpaper. For more information on HGTV Home branded products, visit www.hgtvhome.com. For additional information on becoming a participating retailer, visit www.hgtvhomeplants.com or www.agricolamanagement.com.
About HGTV
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV Home consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV Home branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).
About Agricola Management Group
Agricola Management Group is the team bringing the HGTV HOME Plant Collection to market in partnership with HGTV. As the exclusive licensee for the Collection, Agricola is responsible for the development, oversight, marketing and execution of the program in both the U.S. and Canada. This spring, more than 950 retailers nationwide and in Canada carried the expanding line of plants and related products. There is room for additional retailers who appreciate the value of partnering with HGTV brand appeal, merchandising and marketing support. For more information, contact Agricola Management Group at 615-690-7834 or [email protected]
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