HGTV Home Plant Collection Announces 2014 Consumer Marketing Program
Consumer marketing and advertising for the HGTV Home Plant Collection will take the brand to new levels of exposure across a range of media in 2014, according to Sarah Hayes, Marketing Manager of Agricola Management Group, exclusive licensee for the Plant Collection. Agricola also handles marketing and advertising for the expanding Plant Collection. A leading home and lifestyle brand, HGTV worked in conjunction with Agricola Management Group to develop the HGTV HOME Plant Collection, including Expressions Annuals, Essential Perennials and the Smart and Stylish Shrub line.
“Our consumer marketing program for 2014 is designed to achieve maximum exposure to consumers in our various markets across the country,” Hayes says. “We are taking full advantage of a range of broadcast and print media as well as digital, mobile and public relations to build awareness of the consumer advantages and the depth and breadth of this exceptional Plant Collection.”
The HGTV Home Plant Collection will be featured in national TV spots on HGTV and the DIY Network in April and May of 2014, as well as in print ads in HGTV Magazine. Print ads will also appear in regional shelter and garden magazines in March, April, May and June.
A reflection of digital and mobile media’s growing popularity and influence, the Plant Collection will also appear in geo-targeted digital content on HGTV.com, DIYnetwork.com, hgtvgardens.com and Facebook in April and May. Geo-targeted mobile banner ads will run on mobile devices around select retail locations during a similar 8-week flight in April and May.
Local TV and public relations round out the program, with DMA-targeted local TV based on product in April and May, while the public relations effort will center around consumer-focused press releases on product availability around specific retailers.
For additional information on the HGTV Home Plant Collection, please visit www.hgtvhomeplants.com or www.agricolamanagement.com.
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV Home consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV Home branded products and to find a retailer, go to www.hgtvhome.com.
In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).
About Agricola Management Group
Agricola Management Group is the team bringing the HGTV Home Plant Collection to market in partnership with HGTV. As the exclusive licensee for the Collection, Agricola is responsible for the development, oversight, marketing and execution of the program in both the U.S. and Canada. This spring and summer, more than 950 retailers nationwide and in Canada carried the expanding line of plants and related products. There is room for additional retailers who appreciate the value of partnering with HGTV brand appeal, merchandising and marketing support. For more information, contact Agricola Management Group at 615-690-7834 or [email protected]