HGTV Home Plant Collection Arrives In Garden Centers

The HGTV Collection is soft launching this May and June at 375 charter locations.

After months of promotions, the HGTV Home Plant Collection arrived in garden centers across the country last week, just in time for Mother’s Day.

“A small amount arrived in the retail stores on Tuesday with the larger push happening this week,” says Bachman’s Floral, Gift & Garden’s Jeff Pilla. Minneapolis-based Bachman’s is one of the more than 375 stores nationwide that have begun receiving the plant collection.

This first collection from HGTV, dubbed “Expressions,” is aiming for a premium niche, with plants in quart and gallon pots, in 14-inch hanging baskets and 12-inch mixed plantings in urns. No smaller pots are currently included.

The Expressions collection of 34 annuals varieties is just the first that HGTV plans to roll out over the next couple of years. The next collection to debut will be perennials, currently scheduled for 2013. Other plant groups like trees and edibles are likely in the future as well.

As for the current collection, Expressions has been subdivided into four groups, well matched in color, bloom timing and growth:

Confetti Craze

Confetti Craze is made up of petunias in bold, saturated purples, red, pinks and yellows. HGTV created two mixes within this group (which can be sold in a hanging basket or an urn) – Bold Primary, with red, purple and yellow petunias, and Tropical Blowout, with red, purple and pink petunias.

Friendly Fusions

This grouping is the most varied, with delicate whites and yellows, as well as large purple and salmon blooms. There are three mix plantings in Friendly Fusions – Orange Bliss, made up with soft corals, salmon and whites, Purple Genius, with three shades of purple and a touch of white, and Glow Yellow, which has muted yellows and whites.

Sassy Sweethearts

 Sassy Sweethearts is the most color-coordinated of the groupings, with only reds, pinks and whites. It includes a range of plants, including euphorbia, ipomoea, geraniums and petunias. It’s mixed planting is called Pink Flirt and balances frilly whites with romantic reds and pinks.

Big & Bold

Big & Bold lives up to its name, with large flowers like dahlias and geraniums included. The colors are front and center, with sharp yellows, reds blending with rich burgandy and purple. The mixed plantings focus on one main color, the appropriately named Brilliant Burgundy and Gorgeous Gold.

Participating retailers had to meet a three criteria in order to qualify for the program.

  1. There needs to be a minimum of 250 square feet of floor space in a prominent location devoted to the HGTV Home Plant Collection.
  2. Retailers are to use the POP materials provided.
  3. HGTV supplied a style guide to displaying its products, which is to be followed.

How Is The Collection Performing So Far?

This is a tricky question to answer, since the collection hasn’t been in stores for even a week.

“Most of the [plants in quart and gallon pots] that arrived last week have already sold through and there is only a small amount of the urns left,” Pilla says. He added that he would be in a better position to assess the Collection after another week had passed.

One reason only the annuals collection is available in 2012 is that this is a soft launch. The program is being taken out into real world situation in order see how it performs and make adjustments before the full launch in 2013.

“It’s a mistake to push something out and expect it to work flawlessly,” says Agricola’s marketing manager, Sarah Hayes. Agricola Management Group is the exclusive licensee for the HGTV Home Plant Collection.

Which proved true for one retailer in the Midwest, who told us she wanted to work with Agricola with some initial feedback on pot size and the quality of urns. Yet she likes the concept of the program and intends to continue participating.

“We have a huge brand to protect, we wanted to make sure we are doing our due diligence,” says Hayes.

Hayes and Agricola’s CEO Randy Hunter discussed the nuances of matching a product line to an established brand like HGTV.

First, Hunter pointed out, HGTV is viewed as having trust-worthy and obtainable programming. For products to match that image, they would need to offer quality and style, but not luxury.

That translates into mid-range prices for good quality, the same niche most independents aim for. The mixed containers were selling for $39, well shy of upper end containers which can be more than $100, but also above cheap mixes that run for less than $20.

“The overall concept is, no matter where you are on the scale from obsessive gardener to novice, this collection offers something for you,” says Hunter.

Leave a Reply

More From Varieties...
Mike McGroarty, owner of Mike’s Backyard Nursery

July 29, 2015

Backyard Success: Mike McGroarty Educates Aspiring Growers

Mike’s Backyard Nursery sits on a long, narrow, 5-acre property located in Perry, Ohio. There, customers can find a variety of flowering shrubs available, all in 2-quart pots, and all for sale for $5.97 each. Owner Mike McGroarty, a lifelong resident of Perry, says the town has a lot of plant nurseries, including 100 wholesale growers within a 10-mile radius of his house. That doesn’t discourage McGroarty, because he knows that while there are a lot of nurseries in his area, no one else is doing what he is doing. McGroarty has learned about plants — and marketing them to his audience — through decades of experience. He has never hesitated to pass along his knowledge to other growers looking to start their own backyard operations, and has created an entire program to educate aspiring growers. McGroarty Likes To Practice What He Preaches McGroarty’s operation serves as the laboratory for […]

Read More

July 29, 2015

2015 Spring Crops Report: Rain Soaks Spring Sales

Rain, rain and more rain. That was the story this spring for the large majority of growers across the U.S. And where it wasn’t too wet, it was too dry. Drought conditions cut sales in the West and Southwest. But it wasn’t all bad. Eighty-nine percent of respondents to Greenhouse Grower’s 2015 Spring Crops Survey declared the season a success, despite its challenges. They said beautiful weather in April and excited consumers who were ready to spend got the season going early, but then cool temps and rainy weekends throughout May and June caused confusion over when and how much to plant. Of the 189 respondents to Greenhouse Grower’s 2015 Spring Recap Survey, 53 percent identified themselves as grower-retailers, 34 percent were wholesale growers and 13 percent said they were young plant growers. Most responses came from the Midwest (27 percent), Northeast (18 percent) and Southeast (16 percent), but also […]

Read More

July 29, 2015

Dümmen Orange Continues To Strengthen Standards With MPS Certification

MPS recognized Dümmen Orange during an unofficial ceremony at Cultivate’15 for its continued dedication to ensuring sustainability in the floriculture industry. Through its deep understanding of environmental impact and the importance of sustainable operations, Dümmen Orange has implemented production best practices within its facilities to meet or exceed MPS standards on environmental and agricultural practices, as well as social responsibility. “Nowadays, consumers are not only interested in the visible and tangible characteristics of the products they buy, they also are concerned with how products are made,” says Carl Kroon, General Manager of the Dümmen Orange farm Las Mercedes in El Salvador. “Dümmen Orange is deeply rooted in our commitment to our people, our values and our planet. The MPS certification helps us to make it visible to our customers that our production methods respect our workers and the environment.” Setting A High Standard Dümmen Orange has taken a wide range […]

Read More
Latest Stories
Bunching onion warrior

July 27, 2015

All-America Selections Introduces First AAS Winners For…

All-America Selections announced another group of edible AAS Winners for home gardeners, gourmet gardeners, farm-to-table growers, market growers and anyone interested in a unique, delicious addition to their vegetable assortment. These three winners are the first for the 2016 Garden Season. Additional winners will be announced this fall and winter as the 2015 trials conclude and the breeders meet specified criteria. The first group of AAS Winners for 2016 includes: Bunching Onion ‘Warrior’ (Regional Winner) Mizuna ‘Red Kingdom’ F1 (National Winner) Radish ‘Sweet Baby’ F1 (Regional Winner) All-America Selections has had bulb onions as award winners in the past, but ‘Warrior’ is the first bunching (or green) onion. Similarly, there have been green mustard AAS Winners, but never a red Mizuna (or Japanese Mustard). ‘Sweet Baby’ radish joins nine other radishes that are previous AAS Winners adding a violet colored beauty to an assortment of radishes that range from white […]

Read More
Coleus-Campfire-BallFloraPlant

July 21, 2015

Costa Farms Trial Garden Update: 2015 Late-Season Top-P…

The Costa Farms team announced its late-season top performers in the 2015 Season Premier Trial Garden in Miami, Fla. Its research and development team has been working to grow and evaluate hundreds of varieties and have published their findings here. The plants you’ll find in the link have thrived in Miami’s late-spring conditions. Every spring, the research and development team trials 500 varieties of annuals, perennials and tropical plants from plant breeders around the world. All of the varieties were tested in the 2-acre trial garden. Varieties are assessed for abundance of bloom, crop uniformity and overall performance, which includes factors such as clean foliage, little to no pest damage and the plants’ overall habits and appearances. About 70 varieties scored as top performers during the evaluation period, which lasted from week five to week 19. Transplanting into the trial garden occurred at week 51, and plants were grown in 6-inch pots to finished […]

Read More
Cornell_annual-bed

July 20, 2015

Cornell Floriculture Field Day To Take Place August 11

Cornell’s Floriculture Field Day will be Tuesday August 11 at the Cornell campus in Ithaca, N.Y. An alumni event will be held the evening prior. More information and online registration for both events is available online. Here is some of what will be happening during Cornell’s Floriculture Field Day: 1. New Cornell Alumni and Friends reception. Come to Ithaca, N.Y an evening early for the 2015 alumni and friends event at the Cornell Plantations visitor center. The event, which will be Aug. 10, 5:30-7 p.m., will feature appetizers, New York wine and jazz. It will take place at the Nevin Welcome Center. 2. Armitage and Konjoian kick off the morning program. During the morning program at the Cornell Veterinary School, Allan Armitage, professor emeritus, University of Georgia, will talk about some of his favorite annuals, perennials and veggies for the landscape. Peter Konjoian, of Konjoian’s Floriculture Education Services, will inspire you to […]

Read More
Dragon’s-Breath-Celosia_featured

July 15, 2015

Greenhouse Grower Honors 2015 Medal Of Excellence Breed…

Greenhouse Grower announced its Medal of Excellence winners at the Evening of Excellence, held Monday, July 13 at Cultivate’15  in Columbus, Ohio. The Readers’ Choice Award was presented to Terra Nova Nurseries for Leucanthemum ‘Luna,’ the Industry’s Choice Award went to Celosia ‘Dragon’s Breath’ from Sakata Seed and the Editor’s Choice Award was given to Basil ‘Balsamic Blooms’ from EuroAmerican Propagators Read on to learn more about the varieties that were finalists for the Medal Of Excellence Editor’s Choice, Industry’s Choice and Readers’ Choice Breeding Awards. Thank you to the 2015 sponsors of Greenhouse Grower‘s Medal Of Excellence Awards, Landmark Plastic, Nufarm and Stockosorb. Editor’s Choice Asclepias ‘Monarch Promise’ (Hort Couture) Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Salvia Grandstand Series (Green Fuse Botanicals) Scabiosa ‘Kudos Pink’ (Hishtil Nurseries) Industry’s Choice Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Bidens BeeDance Series (Suntory Flowers) Celosia ‘Dragon’s Breath’ […]

Read More
Pleasant View Gardens Open House

July 8, 2015

This Summer’s Can’t Miss Tours And Events

July and August are packed with events, from greenhouse tours and seminars, to the new Summer Vegetable Trials in California. Check out the list of events for dates and times, as well as information on how to plan your visit. Bailey Nurseries Bailey Nurseries will hold its Minnesota Expo 2015, a jam-packed event showcasing its farm and plants, on July 30, 8 a.m. to 4 p.m. in St. Paul, Minn. In addition to farm tours, participants can enjoy new varieties, hot picks and merchandising displays, as well as attend various seminars throughout the day. A continental breakfast and lunch will be served during the event. Visit the Bailey Nurseries website for the complete schedule and to register online, or contact Sue Gundersen at sue.gundersen@baileynursery.com or 651-768-3372 for more information. Ball Seed Field Day & Landscape Day Ball Seed’s Field Day & Landscape Day will take place July 31, at 8 a.m. in West […]

Read More

July 8, 2015

The Kientzler Group Is Honored For Industry Achievement

Kientzler is one of the world’s most prolific and innovative breeding powerhouses. It has built on its rich history by providing new and exciting genetics to the floriculture industry, with the creation of the market for New Guinea Impatiens with its Paradise and Pure Beauty series, as well as bringing Scaevola, Bracteantha, Sutera and other plant genetics to the marketplace, introduced in the U.S. through the Proven Winners network. Through its Innovaplant facilities in Costa Rica, Kientzler has also become well-known for establishing high standards for quality and cleanliness, and providing a dependable supply of young plants to growers in the U.S. for more than 20 years. With the company’s new business direction starting this past winter, providing its own genetics directly to the U.S. market, 2015 is a great year to honor Kientzler’s past accomplishments and celebrate its new horizons.     Building On A Legacy Of Greatness Kientzler […]

Read More
Medal of Excellence Award

July 6, 2015

Get To Know The 9 Variety Finalists For Editor’s …

Greenhouse Grower‘s Evening Of Excellence reception is rapidly approaching. Here, you can learn more about the varieties that are finalists for the Medal Of Excellence Editor’s Choice and Industry’s Choice Breeding Awards. Thank you to the 2015 sponsors of Greenhouse Grower‘s Medal Of Excellence Awards, Landmark Plastic, Nufarm and Stockosorb. Editor’s Choice Asclepias ‘Monarch Promise’ (Hort Couture) Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Salvia Grandstand Series (Green Fuse Botanicals) Scabiosa ‘Kudos Pink’ (Hishtil Nurseries) Industry’s Choice Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Bidens BeeDance Series (Suntory Flowers) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Lobelia ‘Starship Deep Rose’ (Kieft Seed) Vinca Valiant Series (PanAmerican Seed)     Join us Monday, July 13 in Ballroom 2 at the Columbus Convention Center to find out which varieties will receive the coveted awards. The reception begins at 5:15 p.m. and the ceremony […]

Read More

June 24, 2015

Perennial Container Combos And New Intros Shine At 2015…

Despite a rainy start to the day, more than 300 perennial enthusiasts showed up at 2015 Darwin Perennials Day to see the latest perennial introductions first-hand and connect with some of the best suppliers in the business.

Read More
2015 Readers' Choice

June 24, 2015

The 2015 Readers’ Choice Finalists Up Close And P…

You’ve narrowed the Readers’ Choice Finalists down to top picks in the Annuals, Perennials and Best of the Rest categories. Now it’s time to pick the overall winner. Here’s a closer look at the three finalists to help you make your choice. Then join us during Cultivate'15 at Greenhouse Grower's prestigious Medal of Excellence reception on Monday, July 13, where we will reveal the winner.

Read More
WavePetunias-GrowIt_contest_featured

June 18, 2015

Wave Petunias Sponsors Photo Contest Through GrowIt! Ga…

The gardening season is heating up and the Wave Petunias Team wants to see the #WildestWave. The popular plant brand has joined forces with the GrowIt! Garden Socially app to host a two week contest in June that encourages Wave Fans to share and rate photos of their favorite Wave Petunias. The grand prize is a $100 gift card to the garden center of the winner’s choosing. “We are excited to work with GrowIt! and see our Wave Petunias tagged in cities from coast to coast,” says Claire Watson, brand manager for Wave. “Seeing gardeners’ creative photography, awarding a winner, and learning what each region likes about Wave Petunias will be extremely useful as we further promote our ‘Wow ’em With Wave’ ad campaign this season.” Gardeners can place an entry into the contest by downloading GrowIt!, filling out a profile, and uploading photos of Wave Petunias. Placing the tag #WildestWave in the photo’s comments section […]

Read More
Kaleidoscope Abelia (Plant Haven International)

June 17, 2015

PlantHaven International Launches National Campaign To …

PlantHaven International has partnered with BlueSkye Creative to initiate a national consumer ad campaign that carries across radio, video, print and social media to increase sales of Abelia Kaleidoscope.

Read More

June 17, 2015

Green Leaf Plants Plans Two Open House Events June 25-2…

Green Leaf Plants will hold two open house events this summer to give the public a chance to view trial gardens, take guided tours and learn about new varieties and programs. Both events will be held at Green Leaf Plant's facility in Lancaster, Pa. The event in July will coincide with Penn State University Extension Trials in nearby Manheim.

Read More
Suntory_EuroAmerican Propagators_CAST2015

June 17, 2015

ePlantSource Welcomes EuroAmerican to list of Partners

ePlantSource recently announced a new partnership with EuroAmerican. A complete assortment from EuroAmerican is now available on ePlantSource.com and varieties are available for sale now to customers for the 2015-2016 season. In addition to the innovative varieties included in EuroAmerican’s “Growing Opportunities — 365 Days a Year” program, Savvy Succulents, the Sunny Collection, the Senetti Collection and offerings from breeders such as Suntory and Ball Ornamentals, ePlantSource customers will also gain access to the well known Proven Winners assortment and combination containers. “During the recent California Spring Trials, I had the opportunity to sit down with John Rader at the impressive display in Ventura from EuroAmerican and I couldn’t be happier to now offer the complete EuroAmerican assortment to our customers,” says Gary Falkenstein, president/CEO of ePlantSource. “EuroAmerican is a visionary company and we are proud that they have chosen to work with ePlantSource for the coming seasons.” Catalog listings, […]

Read More
Pleasant View Gardens Open House

June 14, 2015

Pleasant View Gardens And D.S. Cole Growers Open House …

D.S. Cole Growers and Pleasant View Gardens, both a short distance away from each other in Loudon, N.H., have set July 30 as the date for their open house events. Attendance is free, but registration is required.

Read More

June 13, 2015

Bailey Nurseries’ Minnesota Expo 2015 Takes Place…

Bailey Nurseries will hold its Minnesota Expo 2015, a jam-packed event showcasing its farm and plants, on July 30 from 8 a.m. to 4 p.m. in St. Paul, Minn. In addition to farm tours, participants can enjoy new varieties, hot picks and merchandising displays, as well as attend various seminars through the day. Registration is required.

Read More
2015 Readers' Choice

June 12, 2015

Vote For Your Favorite Finalist For Greenhouse Grower&#…

It's time for you, our readers, to decide which variety is picked as the best new introduction in 2015. Voting is now open for Readers' Choice Finalists.

Read More
gapanthus DuchessofDazzle_featured

June 10, 2015

24 Plants That Can Handle Drought

These drought and heat tolerant varieties are both eco-friendly and worry-free garden performers.

Read More
hort couture_Asclepias Monarch's Promise_featured

June 9, 2015

ePlantSource And Hort Couture Partner On Variety Availa…

ePlantSource, a Colorado-based online broker of live goods to professional greenhouse growers, recently announced that the complete collection from Hort Couture is now available to be purchased through ePlantSource.com for the 2015-2016 season. The collection from Hort Couture, which offers exclusive varieties to be retailed through independent garden centers only, includes a full line of annuals, tropical, succulents, herbs, vegetables and ornamental grasses. “We are very excited to add the Hort Couture collections to what ePlantSource offers to professional greenhouse growers,” says Gary Falkenstein, president/CEO at ePlantSource. “We feel they have an exciting concept and they do a fantastic job at selecting products that bring a great draw to independent garden centers.” In making the announcement, ePlantSource touted Hort Couture’s pride in selecting varieties that will help independent garden centers stand apart from their big box counterparts, as well as its rigorous genetic evaluation program to ensure success for growers, […]

Read More