More than 1,000 greenhouse industry professionals visited Ball Horticultural Company’s home office in West Chicago, IL, on July 28 for Ball Seed’s annual Field Day and Landscape Day celebration. Attendees had the opportunity to see new plants in up-close-and-personal trials, and engage with speakers and product experts.
“One thing that unites all Ball Seed Field Day attendees is a love of plants and a desire to expand the horticulture market,” says Jason Hough, President of Ball Seed. “New innovation is the key to growth, and acres of gardens, comparison trials, and new plant showcase spaces gave visitors plenty to explore.”
More than 600 images were uploaded to Ball’s new WebTrack To Go mobile app, allowing users to create lists of favorites, complete with personal photos.
In addition to The Gardens at Ball, industry-leading speakers covered topics relevant to today’s market, including:
• Expanding perennial sales opportunities with shoulder season crops
• Top new garden performers
• New flowering shrub introductions
• Container recipe ideas and demonstrations
Besides topic stations, product experts from key breeding partners were available to talk about challenges and successes, and to recommend best-practices for all crops.
More than 400 guests also experienced the Ball Premier Lab and Seed Processing tours, learning what goes into bringing the industry’s best seeds to market. Customers also had the opportunity to download and use the social gardening app, GrowIt!, and hear about its new Garden Shops program to engage a new generation of shoppers. Displays located inside included ways to get involved with the Seed Your Future movement and America in Bloom.
The Ball Seed Field Day and Landscape Day is open to all industry members. Next year’s event will take place the last Friday in July 2018; watch ballcustomerday.com for details on next year’s event. You can also follow The Gardens on Facebook.