How Plant Breeders, Growers, And Retailers Can Promote Pantone’s 2016 Colors Of The Year

Angelonia Archangel Light Pink (BallFloraPlant)
Angelonia Archangel Light Pink (BallFloraPlant)

This past week, Pantone announced its 2016 Color of the Year. Or, should we say, Colors …

For the first time, Pantone blended two shades — Rose Quartz and Serenity — in coming up with its Color of the Year.

“As consumers seek mindfulness and well-being as an antidote to modern-day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent,” Pantone announced on its website.

“Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”

The Pantone website also lists suggested color pairings for Rose Quartz and Serenity in combination with others.

“Appealing in all finishes, matte, metallic, and glossy, the engaging combo joins easily with other mid-tones including greens and purples, rich browns, and all shades of yellow and pink. Add in silver or hot brights for more splash and sparkle,” the site indicates.

So what does this mean for the floriculture industry? Greenhouse Grower checked in with several plant breeders to find out about the varieties they offer that fit well with Rose Quartz and Serenity, what they are doing to promote the benefits these colorful plants offer, and what growers and plant retailers can do to profit from these colors.

• Ball FloraPlant and Selecta are encouraging their grower and retailer customers to stay on trend and add these colors to their spring assortment.

“Forming a retail display around the Pantone Colors Of The Year builds excitement and educates the gardener on the latest trends in fashion, flowers, and home decor,” says Katie Rotella, Public Relations Manager at Ball Horticultural Company.

Both Ball FloraPlant and Selecta offer product recommendations based on Pantone’s colors, including Angelonia ‘Archangel Light Pink’ and Lobelia ‘Hot Springs Sky Blue’ from Ball FloraPlant and Calibrachoa ‘MiniFamous Double Compact Pink’ and Lobelia ‘Magadi Electric Blue’ from Selecta.

• At Bailey Nurseries, the news is a perfect homage to ‘Endless Summer’ Hydrangeas, says communications specialist Ryan McEnaney.

“The Pantone selections so wonderfully reflect the color variety on ‘Endless Summer The Original,’ depending on soil pH,” says McEnaney.

Impatiens SunPatiens Spreading Pink Kiss (Sakata Seed America)
Impatiens SunPatiens Spreading Pink Kiss (Sakata Seed America)

“We’ve shared this information on Facebook and plan to include it in our social campaign for the year. It’s an added feather in the cap when talking about these wonderful hydrangea shrubs. Pantone’s selection will help invigorate the colors in the landscape palette.”

McEnaney highlights the Magnolia ‘Centennial Blush Star’ from First Editions Plants as a wonderful reflection of Rose Quartz.

“The delicate blush pink color is a welcome addition to the spring landscape, and will be promoted through social media as we come out of winter and bring in 2016,” he says.

• Sakata Seed America has several varieties that fit Pantone’s color choices, says marketing specialist Alicia Bush. These include the new Impatiens ‘Sunpatiens Spreading Pink Kiss, Delphinium ‘Plant Light Pink,’ and many others.

“We plan to use the Pantone colors of the year in promotions throughout the year including California Spring Trial displays, social media posts, and digital and print advertising,” Bush says.

• “We’re always excited to see the new Pantone colors of the year and especially this year, when the colors chosen and the reasoning behind their selection so perfectly dovetail with our message about how gardening contributes to connection and wellness,” says Kate Haram of Monrovia.

“These kinds of moments provide us with an opportunity to be part of a larger conversation, especially with regard to social media platforms. We have already heavily shared on all social platforms a group of plants that perfectly reflect the 2016 chosen hues, including Hydrangea ‘Blue Enchantress,’ which is a near-perfect match to Serenity, and Hibiscus ‘Amour’ that reflects Pink Quartz.”

• At Plants Nouveau, co-owner Angela Treadwell-Palmer says the color choices from Pantone remind her of hydrangea blooms, and the company’s Everlasting Hydrangea series falls under the colors perfectly, especially as the flowers age and move into their antique phase.

“I plan to make a Pinterest board with every plant we have that fits into the scheme, and write some blog posts about plants that work well in these colors,” she says.

Topics: ,

Leave a Reply

One comment on “How Plant Breeders, Growers, And Retailers Can Promote Pantone’s 2016 Colors Of The Year

More From Varieties...
Miscanthus-Bandwidth EmeraldCoastGrowers

May 11, 2018

New Sterile Ornamental Grasses One Solution to Grass Invasion

Aggressive grass species can turn gardeners off to using ornamental grasses. Less fertile alternatives offer options for keeping grasses from taking over the garden.

Read More

May 10, 2018

Beekenkamp Plants Acquires Sunny Osteospermum Breeding Program

Beekenkamp took over all Sunny Holland sales activities in 2017, and now has ownership of the company’s entire breeding program.

Read More
Stokesia-Divinity-1-feature

May 6, 2018

Growing Tips From an Expert for Stokesia ‘Divinity’

'Divinity’ has large, white flowers that open with a hint of yellow in the center and then mature to a pure, long-lasting white.

Read More
Latest Stories
Miscanthus-Bandwidth EmeraldCoastGrowers

May 11, 2018

New Sterile Ornamental Grasses One Solution to Grass In…

Aggressive grass species can turn gardeners off to using ornamental grasses. Less fertile alternatives offer options for keeping grasses from taking over the garden.

Read More

May 10, 2018

Beekenkamp Plants Acquires Sunny Osteospermum Breeding …

Beekenkamp took over all Sunny Holland sales activities in 2017, and now has ownership of the company’s entire breeding program.

Read More
Stokesia-Divinity-1-feature

May 6, 2018

Growing Tips From an Expert for Stokesia ‘Divinit…

'Divinity’ has large, white flowers that open with a hint of yellow in the center and then mature to a pure, long-lasting white.

Read More
Panicum-Northwind-feature

May 4, 2018

Allan Armitage: Three Ways to Market Grasses as Great O…

I don’t expect my friends to know the difference between switchgrass and grama grass, yet I always try to do my best to enhance the visibility of these grasses.

Read More
Bailey-Nurseries-Tree-Art-at-US-Capitol

May 1, 2018

Bailey Nurseries Fills U.S. Capitol Front Lawn With Tre…

A 150-foot tree art installation was constructed on the front lawn of the U.S. Capitol Building to promote the planting of trees in an effort to combat climate, change while creating meaningful experiences that bring nature into people’s every day lives.

Read More
Carex-and-Onoclea

April 28, 2018

Kelly Norris: Why the Plant Experience Really Matters W…

For Millennials and other new gardeners, the features of plants such as natives aren’t terribly important. It's the benefits that are paramount.

Read More
Zinfin-Doll-Hydrangea

April 25, 2018

March Was a Month of Awards for Spring Meadow Nursery, …

After taking home a best new variety award at a Belgian horticulture event, Proven Winners held its always-popular Shrub Madness tournament to coincide with the annual NCAA Championship.

Read More

April 25, 2018

Armitage Scholar’s Final Thoughts on the People a…

"This trip solidified my desire to breed plants. Every time I was able to have a discussion about plant traits, genetics, and germplasm, I felt a thrill of excitement."

Read More
Gomphrena Truffula Pink (Proven Winners)

April 24, 2018

Armitage Talks Favorites From Danziger and Proven Winne…

From annuals that look like they came out of a Dr. Seuss book to breeding marvels in perennials and shrubs, the visits to Danziger and Proven Winners at California Spring Trials were exciting, to be sure. Here are some of Dr. A's favorites.

Read More

April 24, 2018

Proven Winners Reveals Marketing Efforts for 2018-2019 …

For the first time, the brand has generated one billion consumer impressions, and plans to keep that momentum going with a number of ambitious programs.

Read More

April 24, 2018

California Spring Trials 2018: New Plant Intros from Pr…

Check out the newest 2018 plant introductions from Proven Winners and Danziger.

Read More

April 20, 2018

California Dreaming Takes on a Whole New Meaning at CAS…

At California Spring Trials 2018, the Greenhouse Grower team witnessed the revitalization of a company, plus some awesome merchandising displays, and efforts toward automation.

Read More

April 19, 2018

California Spring Trials 2018: New Intros from Syngenta…

Check out the newest 2018 plant introductions from Syngenta Flowers, Hishtil, Jaldety, Cohen Propagators, Nir Nursery, Bailey Nurseries, and Sunset Western/Southern Living Plants.

Read More

April 19, 2018

CAST 2018: Dr. A’s Favorites From Syngenta Flowers, Bai…

From an exciting perennial to a new white begonia, Allan Armitage says these showstoppers deserve recognition.

Read More
GG-and-Benary-Team

April 19, 2018

Spring Trials Rookie Inspired by Connections

The Allan Armitage Scholarship recipient has added a number of industry connections during his time at California Spring Trials, and discusses what that means to him and his career.

Read More
Benary 2018

April 18, 2018

At CAST 2018, Sakata Captures Consumer Attention Spans,…

More than halfway through the California Spring Trials, the Greenhouse Grower team had a busy but fantastic day seeing dozens of our friends at American Takii and Benary, and spending time talking about the industry's past and its bright future.

Read More

April 18, 2018

California Spring Trials 2018: New Varieties to Watch F…

Check out the newest 2018 plant introductions from American Takii, Hilverdakooijj, Hem Genetics, Thompson & Morgan, Sakata Ornamentals, and Ernst Benary of America.

Read More

April 18, 2018

How the Horticulture Industry’s Past Shaped Its P…

Andrew Scheldorf, the winner of Dr. Allan Armitage’s California Spring Trials Scholarship, says the stories of plant origins help ground our industry to the people and places that have changed us.

Read More