How Plant Breeders, Growers, And Retailers Can Promote Pantone’s 2016 Colors Of The Year

Angelonia Archangel Light Pink (BallFloraPlant)
Angelonia Archangel Light Pink (BallFloraPlant)

This past week, Pantone announced its 2016 Color of the Year. Or, should we say, Colors …

For the first time, Pantone blended two shades — Rose Quartz and Serenity — in coming up with its Color of the Year.

“As consumers seek mindfulness and well-being as an antidote to modern-day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent,” Pantone announced on its website.

“Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”

The Pantone website also lists suggested color pairings for Rose Quartz and Serenity in combination with others.

“Appealing in all finishes, matte, metallic, and glossy, the engaging combo joins easily with other mid-tones including greens and purples, rich browns, and all shades of yellow and pink. Add in silver or hot brights for more splash and sparkle,” the site indicates.

So what does this mean for the floriculture industry? Greenhouse Grower checked in with several plant breeders to find out about the varieties they offer that fit well with Rose Quartz and Serenity, what they are doing to promote the benefits these colorful plants offer, and what growers and plant retailers can do to profit from these colors.

• Ball FloraPlant and Selecta are encouraging their grower and retailer customers to stay on trend and add these colors to their spring assortment.

“Forming a retail display around the Pantone Colors Of The Year builds excitement and educates the gardener on the latest trends in fashion, flowers, and home decor,” says Katie Rotella, Public Relations Manager at Ball Horticultural Company.

Both Ball FloraPlant and Selecta offer product recommendations based on Pantone’s colors, including Angelonia ‘Archangel Light Pink’ and Lobelia ‘Hot Springs Sky Blue’ from Ball FloraPlant and Calibrachoa ‘MiniFamous Double Compact Pink’ and Lobelia ‘Magadi Electric Blue’ from Selecta.

• At Bailey Nurseries, the news is a perfect homage to ‘Endless Summer’ Hydrangeas, says communications specialist Ryan McEnaney.

“The Pantone selections so wonderfully reflect the color variety on ‘Endless Summer The Original,’ depending on soil pH,” says McEnaney.

Impatiens SunPatiens Spreading Pink Kiss (Sakata Seed America)
Impatiens SunPatiens Spreading Pink Kiss (Sakata Seed America)

“We’ve shared this information on Facebook and plan to include it in our social campaign for the year. It’s an added feather in the cap when talking about these wonderful hydrangea shrubs. Pantone’s selection will help invigorate the colors in the landscape palette.”

McEnaney highlights the Magnolia ‘Centennial Blush Star’ from First Editions Plants as a wonderful reflection of Rose Quartz.

“The delicate blush pink color is a welcome addition to the spring landscape, and will be promoted through social media as we come out of winter and bring in 2016,” he says.

• Sakata Seed America has several varieties that fit Pantone’s color choices, says marketing specialist Alicia Bush. These include the new Impatiens ‘Sunpatiens Spreading Pink Kiss, Delphinium ‘Plant Light Pink,’ and many others.

“We plan to use the Pantone colors of the year in promotions throughout the year including California Spring Trial displays, social media posts, and digital and print advertising,” Bush says.

• “We’re always excited to see the new Pantone colors of the year and especially this year, when the colors chosen and the reasoning behind their selection so perfectly dovetail with our message about how gardening contributes to connection and wellness,” says Kate Haram of Monrovia.

“These kinds of moments provide us with an opportunity to be part of a larger conversation, especially with regard to social media platforms. We have already heavily shared on all social platforms a group of plants that perfectly reflect the 2016 chosen hues, including Hydrangea ‘Blue Enchantress,’ which is a near-perfect match to Serenity, and Hibiscus ‘Amour’ that reflects Pink Quartz.”

• At Plants Nouveau, co-owner Angela Treadwell-Palmer says the color choices from Pantone remind her of hydrangea blooms, and the company’s Everlasting Hydrangea series falls under the colors perfectly, especially as the flowers age and move into their antique phase.

“I plan to make a Pinterest board with every plant we have that fits into the scheme, and write some blog posts about plants that work well in these colors,” she says.

Topics: ,

Leave a Reply

One comment on “How Plant Breeders, Growers, And Retailers Can Promote Pantone’s 2016 Colors Of The Year

More From Varieties...

February 6, 2018

20 Trends That Dominated at TPIE

If you're looking to stay on top of the current trends to stay ahead of the competition and increase value to your clients by helping them stay at the forefront of their industry, check out some of the new products and ideas we saw trending at TPIE this year.

Read More

February 4, 2018

2017 University of Wisconsin Field Trial Results

Check out the 2017 field trials results for the University of Wisconsin's West Madison Ag Research Station display gardens in Verona, WI.

Read More

February 2, 2018

2017 Cincinnati Zoo & Botanical Garden Field Trials Results

Check out the 2017 field trials results for the Cincinnati Zoo & Botanical Garden in Ohio.

Read More
Latest Stories

February 6, 2018

20 Trends That Dominated at TPIE

If you're looking to stay on top of the current trends to stay ahead of the competition and increase value to your clients by helping them stay at the forefront of their industry, check out some of the new products and ideas we saw trending at TPIE this year.

Read More

February 4, 2018

2017 University of Wisconsin Field Trial Results

Check out the 2017 field trials results for the University of Wisconsin's West Madison Ag Research Station display gardens in Verona, WI.

Read More

February 2, 2018

2017 Cincinnati Zoo & Botanical Garden Field Trials…

Check out the 2017 field trials results for the Cincinnati Zoo & Botanical Garden in Ohio.

Read More
Youngs-Plant-Farm-Landscape-bed

January 31, 2018

2017 Young’s Plant Field Trials Results

Check out the field trials results for Young’s Plant Farm in Auburn, AL.

Read More

January 30, 2018

Grow High-Quality ‘Lyra’ and ‘Mirage&…

Syngenta Flowers' Technical Services Manager Karl Trellinger gives production recommendations for growing high-quality 'Lyra' and 'Mirage' poinsettias.

Read More
Poinsettia-Mirage-Red-Syngenta-Flowers

January 30, 2018

Growing Tips for ‘Mirage’ and ‘Lyra’ Poinsettias

Both varieties are easy to grow without any special requirements, can handle all climates, and perform well under low light conditions.

Read More
Welby-container-trials

January 29, 2018

2017 Welby Gardens Field Trials Results

Check out the 2017 field trial results for Welby Gardens in Denver, CO.

Read More
Ornamental pepper 'Sedona Sun'

January 28, 2018

2017 University of Tennessee Field Trials Results

Check out the 2017 field trial results for the University of Tennessee Gardens in Jackson, TN.

Read More
Zinnia-Magellan-Orange

January 27, 2018

2017 University of Minnesota Field Trials Results

Check out the 2017 field trial results for The University of Minnesota West Central Research and Outreach Center Horticulture Display Garden in Morris, MN.

Read More
Scaevola-Surdiva-Blue-Violet

January 25, 2018

2017 Pike Creek Horticulture Center Field Trials Result…

Check out the 2017 field trial results for the Pike Creek Horticulture Center, Gateway Technical College in Kenosha, WI.

Read More
Raker calibrachoa trial

January 24, 2018

2017 Raker-Roberta’s Young Plants Field Trial Res…

Check out the 2017 field trial results for Raker-Roberta's Young Plants in Litchfield, MI.

Read More
2018 Costa Open House

January 23, 2018

2018 Costa Open House: Standout Plants and Products

See what plants and products caught our eye at the Costa Farms open house in Miami, FL.

Read More
shade-trials-OKSU

January 22, 2018

2017 Oklahoma State University Field Trials Results

Check out the 2017 field trial results for Oklahoma State University in Oklahoma City, OK.

Read More
Pennisetum-Feathertop_Feature-Image_NDSU

January 21, 2018

2017 North Dakota State University Field Trials

Check out the 2017 field trial results for North Dakota State University Department of Plant Sciences in Fargo, ND.

Read More
Mixture-of-Begonia-Megawatt-and-Whopper-series_OSU

January 19, 2018

2017 The Ohio State University Field Trial Results

Check out the 2017 field trial results for The Ohio State University/Chadwick Arboretum in Columbus, OH.

Read More
Sedeveria-Lilac-Mist-feature

January 19, 2018

Hot-Selling Succulents Remain Hip, With No End in Sight

Succulents continue to fascinate people of all ages and gardening abilities. Perhaps that’s because they still have the right stuff to attract attention.

Read More
Heuchera-Northern-Exposure-Black-Terra-Nova-Nurseries

January 18, 2018

Terra Nova Adds Two New Heuchera to its Northern Exposu…

Terra Nova Nurseries has created plant profile pages specific to these new varieties so growers can learn about their growing habits and plant characteristics.

Read More
2017 North Carolina University Field Trials

January 17, 2018

2017 North Carolina State University Field Trial Result…

Check out the 2017 field trial results for North Carolina State University/JC Raulston Arboretum in Raleigh, NC.

Read More