Licensing Agreement Expands Between Terra Nova Nurseries And Blooms Of Bressingham
May 6, 2013 
As part of Terra Nova Nurseries and Blooms of Bressingham’s existing licensing agreement, the companies are introducing two new heucherellas now available for growers to pre-order in the form of liners, including Heucherella ‘Fire Frost’ and Heucherella ‘Honey Rose’.
In June of 2012, Terra Nova Nurseries and Blooms of Bressingham entered into a licensing agreement to breed, grow and co-brand five new plant varieties in the form of liners, which included the Echinacea Supreme series, Heucherella ‘Cracked Ice’ and Heucherella ‘Buttered Rum.’
The partnership has helped to expand both companies’ product offerings to professional grower customers. With the introduction of these two newest varieties, Terra Nova Nurseries and Blooms of Bressingham are further increasing liner availability options to growers.
As part of the agreement, both Terra Nova Nurseries and Blooms of Bressingham will be booking orders for the fall 2013 and spring 2014 seasons, and beyond.
Heucherella ‘Fire Frost’ has yellow-to-lime leaves with a large red center and a strong white veil overall. This new variety is bred with H. villosa hybrids to give it a larger habit and bigger leaves. ‘Fire Frost’ has heat and humidity tolerance and is a colorful addition to gardens year-round. The average size of this variety is 10 inches wide and 18 inches high with an 18-inch flower height. It grows best in zones 4 to 9.
Heucherella ‘Honey Rose’ is sable-colored with deeply incised and lobed foliage highlighted with dark veins which form an intricate pattern. Its young leaves are a warm coral-rose, also sporting dark veins. Each leaf casually turns a lobe or two, adding dimension and interest. Its compact and neat growing habit makes it a highly usable plant for accents, containers, borders, mixed beds, and in mass. The average size of ‘Honey Rose’ is 8 inches wide and 13 inches high with a 12-inch flower height, suited well for zones 4 to 9.
Terra Nova Nurseries has created “Plant Profile” pages and “Grower Recipes” specific to these sneak peek varieties so growers interested in possible liner orders can learn about growing habits, plant characteristics, fertilization recommendations, water requirements, and other insights provided by the breeding team. These documents can be located on the company’s website. To learn more, visit www.terranovanurseries.com and www.bloomsofbressinghamplants.com.
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