Lifestyle Plants Are in Full Bloom for Consumers

Calla from Flamingo Holland
Callas come in a range of colors and can be enjoyed indoors during colder months and set out on the deck for the summer. Image courtesy of Flamingo Holland.

It’s hard to imagine blooming potted plants ever falling out of favor in everyday living trends. Nowadays, robust blooms often take center stage in indoor and outdoor displays. That doesn’t mean, however, consumers are satisfied with any old flower. On the contrary, people know what they want more than ever. Here’s what growers need to know about the latest decorative trends and how to position their plants to capitalize on luxury-item sales.

Picking the Right Potted Plants

Consumers have spoken: Hassle-free plants reign supreme in indoor and outdoor decorating. Alongside plants consumers have long connected with — dipladenia, mums, mandevilla, roselilies, cyclamen, and hibiscus — experts say this desire has catapulted some non-traditional blooming potted plants to the forefront of the trend, especially indoors.

“Succulents are all the rage right now,” says Mariah Holland, Metrolina Greenhouses’ Director of Marketing. “Consumers want easy, low-maintenance items, and many succulents fit that bill perfectly.”

Beyond these drought-tolerant favorites, the easy-living trend has become increasingly popular. In addition to succulents, experts say orchids, hydrangeas, and anthuriums offer customers big blooms for their bucks without requiring a ton of plant-care prowess. This indoor trend has also taken hold in outdoor spaces.

Calandiva kalanchoes (Dümmen Orange) Feature
Blooming potted plants such as Calandiva kalanchoes (Dümmen Orange) are great indoor plants for autumn and winter color.

“People are enthralled with the unorthodox beauty of succulents paired with bright colors from flowering plants like kalanchoes, orchids, and tropicals,” says Tanner Cole, Dümmen Orange’s Marketing and Trial Coordinator.

“Consumers appreciate the versatility of potted plants that they can enjoy indoors during drab winter months before transitioning them to outdoor spaces during the summer.”

Other consumers have begun looking for ways to maximize their impact in a smaller footprint. The experts at Dümmen Orange see consumers flocking to vertical gardens that stack plants on one another, but that’s only one way to save space.

“‘Small and beautiful’ has been the potted plant trend I have seen at the most recent international shows for both indoor and outdoor decorating,” says Jim Berry, Owner of J Berry Nursery. “Consumers are looking for instant gratification, and the spaces they are decorating are getting smaller.”

Hollywood Hibiscus Bad Boy (J Berry Nursery)
Consumers want plants that are suitable for smaller spaces. J. Berry Nursery is doubling down on its new low-maintenance Hollywood Hibiscus Collection, which accommodates consumers’ climate and space restrictions. Pictured: ‘Hollywood Hibiscus Bad Boy’

Positioning Your Products

For growers seeking to cash in on the latest trends at retail, having the right plants in a product line-up won’t be enough. The plants need to be positioned in a way that prompts more luxury item sales. There’s some debate about what works best.

“Location, location, location” is a common refrain, as is an emphasis on color blocking or putting plants with similar hues together.

Many experts believe point-of-purchase (POP) materials are more important than ever before.

“Be obvious,” Holland says. “Call out new items, and get consumers excited while they are in stores. Often, they are just learning about something new when they walk in the door, and a little POP (point of purchase) or encouragement can be the motivation to buy.”

With the rise of social media, consumers are also finding inspiration online. Jillanne Johnson, Kurt Weiss Greenhouses’ Live Goods Purchaser, says growers need to pay attention to the plant displays people like and share.

“Sometimes it is important to keep an open mind,” she says. “Pilea peperomoides is trending big time on Pinterest and Etsy. From a grower perspective, I wouldn’t give it a second look.

“It has all of the qualities that we would think a consumer wouldn’t want in that it has a stretched habit and a limited number of leaves. Yet rooted plantlets are selling for $30 and a 4-inch plant is available for $70. To be able to sell a 4-inch foliage plant for $70 — that is luxury!”

Focus on Varieties That Work for Everyone

As consumers continue to be drawn to big blooms, bright colors, and long-lasting potted plants that deliver a wow-factor, growers need to pay attention to what’s coming down the pike, but while new varieties can be exciting and present unique opportunities, Johnson cautions growers against focusing too much on the latest offerings.

“Honestly, it isn’t always the new varieties that excite me unless it is really something different,” she says. “These days, it is all about very concise packaging and marketing concepts that are easy to replicate and scale to the size of the customers that we have. At California Spring Trials, the growers are the consumers, and we are looking for wins that are easy, achievable, and translate into wins for our customers.”

Topics: , , ,

Leave a Reply

More From Blooming Potted Plants...
Upper-garden_Mast-Young

November 24, 2017

2017 Mast Young Plants Field Trials Results

Check out the 2017 field trial results from Mast Young Plants in Grand Rapids, MI.

Read More
Pentas-Graffitti-Lipstick

November 23, 2017

2017 Dallas Arboretum Field Trials Results

Check out the 2017 field trials results for Dallas Arboretum in Dallas, TX.

Read More
Pentas-Lucky-Star-Red

November 22, 2017

2017 Louisiana State University Field Trials Results

Check out the 2017 field trials results Louisiana State University in Hammond, LA.

Read More
Latest Stories

October 10, 2017

Coastal Callas Is a Dream Fulfilled for Founder Adrian …

Adrian Espinoza and his family founded Rancho Espinoza Inc. and Coastal Callas in California seven years ago with a mission and purpose to provide consistent quality and reliable supply of calla lilies to the marketplace.

Read More

October 3, 2017

25 New Blooming Potted Plants for Luxury Sales

Consider these new blooming potted plant varieties that offer full blooms, unique foliage, and a touch of extravagance and easy maintenance for time-strapped customers who want to pamper themselves.

Read More
Calandiva kalanchoes (Dümmen Orange) Feature

August 28, 2017

Lifestyle Plants Are in Full Bloom for Consumers

The latest decorating trends indicate consumers want hassle-free, colorful plants with big flowers — and growers are finding unique ways to cash in on these luxury-item sales.

Read More
Cyclamen Allure

March 28, 2017

Blooming Potted Plants for 2018 From California Spring …

We asked breeders to give you a peek at some of the great blooming potted plants they’re introducing this year at California Spring Trials. These new varieties will show up on the retail market in 2018.

Read More
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
Euphorbia 'Gold Rush'

February 8, 2017

5 Ways to Tie Poinsettias to Lifestyle Trends for Incre…

With poinsettia planning upon us, here are a few ideas to incorporate them into upcoming lifestyle and home décor trends to help increase sales.

Read More
santos flare

December 20, 2016

Ball Horticultural Expands Potted Plant Offerings With …

Ex-Plant, which specializes in potted plants, will become a part of Ball’s PanAmerican Seed division.

Read More

December 16, 2016

Please Take Greenhouse Grower’s 2016 Poinsettia S…

Are plant sales up or down compared to last year? How did Black Friday set the tone for this season? What varieties and sizes were your best sellers? Did you try anything new this year to appeal to younger consumer demographics? We tackle all of these questions and more to help you understand the trends in Greenhouse Grower's 2016 Poinsettia Survey.

Read More

December 13, 2016

Dümmen Orange Shares Trends And Season-Extending Tips A…

As a purveyor of a wide collection of poinsettia and potted plant genetics, Dümmen Orange offered attendees a look at current trends – and a glimpse into the future – at its annual event in Columbus, OH.

Read More
Streptocarpus Ladyslippers Grape Ice (Green Fuse Botanicals)

September 27, 2016

9 New Blooming Potted Plants To Jazz Up The Home And Ga…

Blooming potted plants are the ideal gift for anyone, from a homesick college student to a spouse in need of some cheering up. Check out nine these new introductions hitting the retail market in 2017.

Read More
Eucomis arrangement from Golden State Bulb

August 19, 2016

What’s New With Blooming Potted Plants

From exotic orchids and lilies to flashy red cyclamen and jaunty gerberas, new blooming potted plants come in every shape, size, and color.

Read More
streptocarpus yellow blue eye, green fuse botanicals, march 2016

March 29, 2016

California Spring Trials: New Blooming Potted Plants Co…

Blooming potted plants are the gift that keeps on giving for consumers, and the growing opportunities in the gift plant market are opening up new possibilities for growers and retailers. Flower breeders exhibiting at the 2016 California Spring Trials (CAST) have several new blooming beauties of the potted plant variety to show off for the 2017 spring season. Before you head to California in a few weeks, take a look at the slideshow to get a preview. Which ones will you incorporate into production for 2017?     If you missed our annuals slideshows, don’t worry — you can check them out here. Because so many annuals are revealed at CAST, we had to build two slideshows — one for the Northern Region and one for the Central Region. Also, check out new perennials that will debut at the 2016 CAST. In the coming weeks, you can also see new woody ornamentals and edibles. Also, look […]

Read More

February 18, 2016

Poinsettia Survey Shows Strong Sales For Greenhouse Gro…

The year 2015 might have been one that many were glad to see in the rear view mirror, but for poinsettia growers, it was a good sales year — perhaps the strongest in quite a while. Compared to 2014, which was also widely deemed a success among growers for its seasonal cold at just the right time, good weather for shipping, and a good holiday spirit, the 2015 season was solid for a number of reasons. The weather, a rebounding economy, and increased demand all contributed to what growers said was a “very strong” sales season. “It was a strong year beginning to end due to great weather and quality product as the market demanded,” said Dan Chaney of Ivy Acres, in Greenhouse Grower’s 2015 Poinsettia Survey.     “Sales were strong. Demand was better than the previous two years,” said Larry Windham of Windham Greenhouses Inc. “Very good. The […]

Read More

February 10, 2016

Poinsettia Production On The Decline

Poinsettia production is on the decline in several of the top 15 poinsettia-producing states.

Read More

February 1, 2016

12 New Poinsettias For Holiday Growing

Poinsettias are still a consumer favorite during the holidays for home décor and gift giving. For greenhouse growers looking to get a jumpstart on purchasing young plants for the 2016 poinsettia growing season, there is no shortage of great varieties to choose from. Here are 12 new varieties to keep in mind for holiday product offerings.

Read More

January 26, 2016

Beekenkamp And Danziger Partner To Distribute Poinsetti…

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

Read More

January 24, 2016

Positive Consumer Experiences Help Advance The Orchid C…

HGTV HOME Plant Collection plans to expand its Fresh Style product line through a partnership with Green Circle Growers (Oberlin, Ohio), which will supply decorative orchids, tropical plants, and indoor garden combinations. Greenhouse Grower asked Maxwell Sherer about Green Circle's orchid program, the latest trends he’s seeing, and where he thinks orchid growing is headed in the future.

Read More
Feature Image - Tropical Hibiscus

September 18, 2015

How To Grow Tropical Hibiscus

With their bright blooms and hot colors, tropical Hibiscus are popular blooming potted plants for outdoor living spaces and even indoor decór in wintry months. Here’s how to grow them successfully.

Read More