Lilytopia Reblooms

Lilytopia 2011 at Longwood Gardens [Slideshow]

Deeming the first year a success in 2010, Longwood Gardens mobilized even more Dutch and American floral industry support to host the 10-day spectacular Lilytopia exhibition May 20-30. As Longwood’s grower and Greenhouse Grower contributor Juergen Steininger can attest, assembling a floral exhibition of this magnitude is quite the production.

Five nights before the opening day, 40 skids full of 12,000 cut lilies were flown in from Holland on two flights to JFK International Airport. An additional 1,500 cut calla lilies had already arrived separately. Steininger and his crew pulled an all-nighter, receiving the plants at customs and transporting them back to Longwood, where an even bigger crew was waiting to get to work taking the lilies out of the boxes, trimming them and placing them in water until installation.

Modeled after the famous Lily show at the Keukenhof in The Netherlands, Lilytopia has become an even larger exhibition. Both use the same world-class floral designer Dorien van den Berg, who appeared on “The Martha Stewart Show” this year and last to promote Lilytopia. In addition to hundreds of varieties of Asiatic, Oriental and longiflorum lilies, a secondary exhibit was created to promote interest in callas, which are highly versatile and another floral consumer favorite.

Not Just For Show
Based in Kennett Square, Pa., Longwood Gardens is the living legacy of Pierre S. du Pont, with a mission to inspire people through excellence in garden design, horticulture, education and the arts. While most of its activities are directed to the public, Longwood makes a significant investment in research and engaging the green industry. Longwood Director Paul Redman says he was pleased attendance was considerably up for Lilytopia the second year, with 45 percent more people attending the opening weekend than last year.

The Lilytopia Symposium for the trade was the first Monday and had about the same attendance as the first year, about 100 industry professionals in the beautiful East Conservatory.

One new twist was a sustainability focus. Dr. Casey Sclar gave an excellent presentation on all of Longwood’s sustainable initiatives from recycling, using compost, trialing biodegradable pots and comparing chemical and biological controls. The idea is to come up with scientifically proven and economically viable models to raise quality plants that hit the “triple bottom line” of social, economic and environmental sustainability.

Henk Gude of Applied Plant Research in The Netherlands presented how Dutch bulb growers are using sustainable practices in the field and in storage. One of the biggest issues has been capturing and reducing all chemical runoff. Another is reducing energy consumption in storage facilities. And cut lily flower growers are even stacking production three tiers high in the greenhouse and using LED lights and forced air tubes to maximize production.

Long-time supermarket floral buyer Sandra Hering presented both a retail and consumer focus on sustainability and why growers need to be prepared when customers ask them about environmental impacts. Hering, who represents the MPS certification program developed in The Netherlands, shared how U.S. growers can use it as a valuable tool to answer questions about their own operation, demonstrate environmental responsibility, confidentially benchmark themselves against their peers and reduce expenses by being more informed about chemical and energy usage.

The balance of the program was focused on producing lilies. While Gus de Hertogh provided a perspective of research strides that advanced the bulb sector the last 40 years, Allan Armitage shared the results of his students’ potted lily trials. Bill Miller from Cornell University was the closer, presenting an audience-driven discussion on “Real Research for Real Problems.”

Leave a Reply

More From Varieties...
FleuroStar Award Ceremony

June 20, 2016

Begonia Hybrid ‘Miss Malibu’ Takes Home FleuroStar Award

The award from Fleuroselect was announced at the Green Inspiration Event in Amsterdam.

Read More
Caryopteris 'Beyond Midnight Bluebeard'

June 20, 2016

Keep The Sales Coming With 16 New Blooming Varieties For Fall

Plants that put on a show from first frost long into fall and offer the color options consumers want for their gardens go a long way toward extending sales further into the season and can help maintain your sales momentum going strong. Check out these 16 new blooming varieties, both traditional favorites and new alternatives, for your fall crop selection.

Read More
'Osaka' Flowering Cabbage (Sakata Ornamentals)

June 18, 2016

Mark Your Calendar For Sakata Seed Trials In August

Sakata has set two dates for its California-based trials: Aug. 15-17 in Salinas, and Aug. 17-19 in Woodland.

Read More
Latest Stories
FleuroStar Award Ceremony

June 20, 2016

Begonia Hybrid ‘Miss Malibu’ Takes Home FleuroStar Awar…

The award from Fleuroselect was announced at the Green Inspiration Event in Amsterdam.

Read More
Caryopteris 'Beyond Midnight Bluebeard'

June 20, 2016

Keep The Sales Coming With 16 New Blooming Varieties Fo…

Plants that put on a show from first frost long into fall and offer the color options consumers want for their gardens go a long way toward extending sales further into the season and can help maintain your sales momentum going strong. Check out these 16 new blooming varieties, both traditional favorites and new alternatives, for your fall crop selection.

Read More
'Osaka' Flowering Cabbage (Sakata Ornamentals)

June 18, 2016

Mark Your Calendar For Sakata Seed Trials In August

Sakata has set two dates for its California-based trials: Aug. 15-17 in Salinas, and Aug. 17-19 in Woodland.

Read More
Tomato Congress Logo

June 15, 2016

International Tomato Congress In Mexico Will Focus On G…

The event, which takes place in San Luis Potosi from July 20-22, will feature discussions on production strategies, cost management in protected structures, and optimizing your greenhouse environment.

Read More
Nir Nursery Wax Flower Pot Plant

June 14, 2016

Danziger Reaches Deal To Distribute Nir Nursery Varieti…

With the agreement, Danziger becomes the exclusive distributor of Nir’s product line, which includes cut flowers, foliage, pot, and garden plants.

Read More

June 14, 2016

Dümmen Orange Expands Its Succulent Offerings Through N…

According to Dümmen Operations Director Kate Santos, succulents are an attractive growth category because of their ease of use, shelf life in stores, drought tolerance, and versatility in application.

Read More
'Osaka' Flowering Cabbage (Sakata Ornamentals)

June 14, 2016

New Cool Season, Vegetable, And Foliage Crops For Fall …

Whether you’re providing pansies and violas to the garden center for fall color or decorative edibles to grace patio containers, consider these 16 varieties for fall crop sales, newly introduced for 2016 and hitting retail in 2017.

Read More
Calibrachoa Chameleon Sunshine Berry (Westflowers) - Feature

June 9, 2016

Fall Crop Alternatives That Can Increase Your Sales

There’s a lot of competition for grabbing your share of fall mum sales. Give your program a boost with new varieties that complement traditional fall crops.

Read More

June 7, 2016

It’s Time To Rethink The Value And Timing Of Cali…

Fourteen years ago, Greenhouse Grower saw an opportunity to bring next-day coverage of California Pack Trials (now California Spring Trials or CAST) to your inbox. The objective was to be your eyes and ears on location, to report the debut of the newest varieties and marketing programs, and report major breeder announcements, especially for those not attending. We continued to develop new story-telling tools with video capabilities, slideshows, and more. And once social media took hold, everyone attending CAST became reporters of their favorite varieties and displays at trials. So we’re left with the question — how should we continue to evolve our coverage, to bring the most value for you? It’s easy to fall into a certain pattern, to stick with what works — or seems to work. And just because you’re working really hard at something that you’ve had success with in the past, it doesn’t mean it’s […]

Read More
Carex 'Eversheen' (Hoffman Nursery)

June 7, 2016

Hoffman Nursery Has A New 30-Year Anniversary Look!

The new redesign of the Hoffman Nursery website packs in more content than ever with updated resources and 30 years of experience growing grasses.

Read More
GG June Cover image

June 6, 2016

The State Of Plant Breeding In 2016

Breeding companies look to strengthen their competitive advantage, easing the way for growers to procure new plant varieties and for consumers to grow with confidence.

Read More
Petunia Queen of Hearts

June 1, 2016

Danziger Introducing New Petunia Amore Series, And More…

Danziger “Dan” Flower Farm is planning to introduce 60 new varieties from its 2016-17 collection at the annual event, including petunias, bidens, and calibrachoa.

Read More
Nathan Lamkey Chuck Pavlich Allan Armitage talk about muckgenia

May 31, 2016

Allan Armitage: Three Trends (Good And Bad) That Caught…

We need to put the same energies we invest into California Spring Trials to get plants into consumers’ hands and encourage young people in the industry to attend.

Read More
National Garden Bureau California Vegetable Summer Trials

May 26, 2016

California Summer Vegetable Trials In August Will Cover…

The National Garden Bureau is once again organizing summer vegetables trials this August in California, giving attendees the opportunity to visit with several breeding companies.

Read More
Eason 2017 Perennials Guide

May 25, 2016

Eason Horticultural Resources Releases New Perennials G…

The two guides are available in digital and print versions and offer information from several breeders.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

May 25, 2016

15 New Perennials For Bees, Butterflies, And Other Poll…

These 15 new perennials, available for retail in 2016 and 2017, will produce colorful flowers and foliage year after year, providing habitat and food for bees, butterflies, birds, moths, and other pollinators.

Read More
P.Allen Smith Cut Flowers

May 25, 2016

Sakata Seed America And P. Allen Smith Extend Partnersh…

Sakata is taking its partnership with plantsman P. Allen Smith a step further to create the P. Allen Smith Home Grown Cut Flowers Collection, a selection of premium cut flower seed hand-picked by Smith and bred exclusively by Sakata.

Read More
Coleus Fancy Feathers Pink (Terra Nova Nurseries)

May 23, 2016

Take A Sneak Peek at Terra Nova Nurseries’ New Coleus F…

A brand-new collection of Terra Nova Nurseries coleus varieties called the Fancy Feathers Series is now available to growers for online orders. The series produces narrow, feather-like leaves and offers a mounded habit.

Read More
[gravityform id="35" title="false" description="false"]