Linda Guy, former managing director of Novalis, became the new co-owner of Plants Nouveau on April 20. She joins Angela Treadwell-Palmer, who has owned and run Plants Nouveau since its debut in 2005.
“Without a doubt, it’s the philosophy behind Plants Nouveau that made me want to be a part of it,” Guy says. “We’re all aware of the number of plants that have gone into the marketplace that haven’t been tested. We’re committed to having plants that do what we’re telling the end consumer they do. I think we owe it to each other to carry the testing out.”
With her background in woody ornamentals, Guy’s arrival at Plants Nouveau will greatly expand the company’s current perennial base.
Future plans for the company include many new plants and channels, including building excitement for European-style gift plants. The pair are also considering going retro. “We’re looking at plants that were popular back in the 70s and wondering how to resurrect some of them,” Guy says. “In many cases, they were the starter plants that led us to become more accomplished gardeners. They were good for a reason.”
Guy will continue her renowned role as an international plant hunter, although no trips are currently scheduled
Both women are esteemed plant nerds, and the strength of their partnership, Treadwell-Palmer says, will stem from their differences. “The stuff I hate to do, she loves to do–licensing agreements, financials and also managing the royalty end of the business.”
“There was no argument about who would do what,” Guy says. “I’m happy for her to be the one all dressed up at the trade shows in a tutu.”