Medal Of Excellence: Celebrating Years Of Excellence

New varieties are the lifeblood of our industry â€” the grower’s pipeline to create new markets and refine production for existing ones. For 20 years, Greenhouse Grower has recognized many of the unsung heroes of our industry — the breeders who bring new varieties to life.

Our Medal of Excellence awards program, which recognizes innovation in varieties, sprouted in 1989 when founding Editor Jane Lieberth and Contributing Editor Dr. Allan Armitage covered the California Pack Trials together. Impressed with all the great work breeders were doing to create uniform series of seed annuals, they decided to recognize the most significant introduction from the trials each year.

This recognition was published in the magazine, and we presented the award over an intimate, elegant dinner with the winning breeding company during OFA’s Short Course. Ten years later, our Group Publisher Joe Monahan had the vision to make our Medal of Excellence a true industry recognition with an official awards presentation during a reception at Short Course. Thanks to support from OFA, we have been able to build Medal of Excellence into the “Oscars” of our industry in the varieties world, drawing about 300 industry leaders to celebrate these achievements.

We have expanded Medal of Excellence to encompass five awards. The three for breeding include the award Lieberth and Armitage started and we have renamed it the Editor’s Choice. Editor Delilah Onofrey identifies her top five introductions from the California Pack Trials as the nominees for this award.

The second breeding award is the Industry’s Choice, selected by a well-rounded industry panel. Panelists identify their top five introductions from the Pack Trials and the common votes become the nominees. This same list of nominees is then voted on by our readership at large to determine the winner of the Reader’s Choice award, which is now in its second year. 

Beyond Breeding

Realizing there is more to varieties than breeding them, we honor innovative marketing programs that generate consumer interest and demand. This award is the Medal of Excellence for Marketing, or Marketer of the Year. Past recipients include: Plant For The Cure, Proven Winners, The Flower Fields, Wave petunias, Icicle pansies, Stepables, Novalis’ Plants That Work and now Hermann Engelmann Greenhouse’s Exotic Angel Plants.

Programs that receive this award are not new but tested in the marketplace for several years before consideration. It is our hope that we never run out of great marketing programs to recognize. We continue to be amazed by creative concepts and strategies.

We’ve also created a hall of fame in the varieties world with our Medal of Excellence for Industry Achievement. This award recognizes individuals, companies and organizations that have dedicated their life’s work to advancing varieties. Individual trailblazers include our own resident plant guru Allan Armitage, PanAmerican breeder Jagan Sharma, influential grower-retailer Evelyn Weidner, Nellie Hoeke of Royalty Administration International and Glenn Goldsmith, founder of Goldsmith Seeds.

The first organization to receive this award was the Perennial Plant Association last year as part of its 20th anniversary celebration. Leading companies that have been honored include Ball Horticultural Co. during its 100-year milestone, Paul Ecke Ranch and now German flower breeder Benary, which has also reached a historic milestone.

Congratulations to all our winners and nominees. It is our pleasure to recognize your outstanding achievements and celebrate them with our industry.

Leave a Reply

More From Varieties...

April 19, 2018

California Spring Trials 2018: New Intros from Syngenta Flowers, Hishtil, Jaldety, Cohen Propagators, Bailey Nurseries, and More

Check out the newest 2018 plant introductions from Syngenta Flowers, Hishtil, Jaldety, Cohen Propagators, Nir Nursery, Bailey Nurseries, and Sunset Western/Southern Living Plants.

Read More

April 19, 2018

CAST 2018: Dr. A’s Favorites From Syngenta Flowers, Bailey Nurseries, and More

From an exciting perennial to a new white begonia, Allan Armitage says these showstoppers deserve recognition.

Read More
GG-and-Benary-Team

April 19, 2018

Spring Trials Rookie Inspired by Connections

The Allan Armitage Scholarship recipient has added a number of industry connections during his time at California Spring Trials, and discusses what that means to him and his career.

Read More
Latest Stories

April 19, 2018

California Spring Trials 2018: New Intros from Syngenta…

Check out the newest 2018 plant introductions from Syngenta Flowers, Hishtil, Jaldety, Cohen Propagators, Nir Nursery, Bailey Nurseries, and Sunset Western/Southern Living Plants.

Read More

April 19, 2018

CAST 2018: Dr. A’s Favorites From Syngenta Flowers, Bai…

From an exciting perennial to a new white begonia, Allan Armitage says these showstoppers deserve recognition.

Read More
GG-and-Benary-Team

April 19, 2018

Spring Trials Rookie Inspired by Connections

The Allan Armitage Scholarship recipient has added a number of industry connections during his time at California Spring Trials, and discusses what that means to him and his career.

Read More
Benary 2018

April 18, 2018

At CAST 2018, Sakata Captures Consumer Attention Spans,…

More than halfway through the California Spring Trials, the Greenhouse Grower team had a busy but fantastic day seeing dozens of our friends at American Takii and Benary, and spending time talking about the industry's past and its bright future.

Read More

April 18, 2018

California Spring Trials 2018: New Varieties to Watch F…

Check out the newest 2018 plant introductions from American Takii, Hilverdakooijj, Hem Genetics, Thompson & Morgan, Sakata Ornamentals, and Ernst Benary of America.

Read More

April 18, 2018

How the Horticulture Industry’s Past Shaped Its P…

Andrew Scheldorf, the winner of Dr. Allan Armitage’s California Spring Trials Scholarship, says the stories of plant origins help ground our industry to the people and places that have changed us.

Read More

April 18, 2018

Dr. A Weighs in on His CAST Favorites From American Tak…

Here are some of the top variety introductions for 2019 that have pleased Dr. A during California Spring Trials 2018.

Read More
Dummen-Christmas-Decorating

April 17, 2018

Dümmen Orange’s New Gamechanger, Plants for All S…

Greenhouse Grower's California Spring Trials Team headed north on Day 3, with stops at Dümmen Orange in picturesque San Luis Obispo and Floricultura in fertile Salinas.

Read More
Verwer-Dahlias

April 17, 2018

Syngenta Flowers Acquires Netherlands-Based Dahlia Bree…

Syngenta Flowers has reached an agreement with Verwer Dahlia BV to acquire the company’s dahlia assortment and breeding program. Both companies expect to finalize the acquisition in the coming weeks.

Read More

April 17, 2018

Armitage Scholarship Winner Weighs in on Plant Breeding…

Andrew Scheldorf, the winner of Dr. Allan Armitage’s California Spring Trials Scholarship, says breeders' persistence in making small and large breeding improvements is a testament to their passion and dedication to excellence.

Read More

April 17, 2018

California Spring Trials 2018: Stand-Out New Plants fro…

Check out these new plant introductions from the California Spring Trials 2018 trail featuring breeding from Dümmen Orange , Westhoff, Beekenkamp, and Plug Connection.

Read More

April 17, 2018

Allan Armitage’s Noteworthy 2018 Plant Intros fro…

Here are some of the top variety introductions for 2019 that have pleased Dr. A during California Spring Trials 2018.

Read More
Artemisia-Plant-Display-at-Terra-Nova

April 16, 2018

CAST 2018 Provides Fresh Inspiration for Infusing Marke…

The  second day of California Spring Trials took the Greenhouse Grower Team to GroLink in Oxnard, CA, and then up the coast to Windmill Nursery in Buellton. Here are some of the marketing, display, trend, and people highlights we saw at those locations, as well as some beautiful scenery from our evening in Pismo Beach.

Read More
Lavender-Madrid-Lavish-Green-Fuse-Botanicals

April 16, 2018

Allan Armitage’s Spring Trials Favorites From Green Fus…

Here are some of the top variety introductions for 2019 that have pleased Dr. A during California Spring Trials 2018.

Read More
Echinacea-Kismet-White-Terra-Nova-Nurseries

April 16, 2018

Terra Nova Nurseries Debuting New Heuchera, Echinacea V…

Terra Nova Nurseries has created profile pages for these new varieties on its website to help growers learn about growing habits, plant characteristics, and other insights provided by the breeding team.

Read More
Danny-Takao-Allan-Armitage-Andrew-Scheldorf

April 16, 2018

Armitage Scholarship Recipient Reflects on Conversation…

Andrew Scheldorf, the winner of Dr. Allan Armitage’s California Spring Trials Scholarship, is realizing the power of networking and building relationships in the floriculture industry.

Read More

April 15, 2018

California Spring Trials 2018: New Plants From Green Fu…

Breeders at Green Fuse Botanicals, Floranova, Vegetalis, and Ball Horticulture featured new plant varieties at the 2018 California Spring Trials with vibrant color and unique patterns that are easy for growers to produce and ship, as well as small-space friendly vegetables for patio and container growing.

Read More

April 15, 2018

CAST 2018: Reach Young Consumers With Tattoos, Foliage,…

Here are some new and novel marketing and marketing ideas for reaching consumers and improving sales, from California Spring Trials 2018 at Ball Horticultural Co., Green Fuse Botanicals, and Floranova.

Read More