Medal of Excellence

Medal of Excellence

It’s the best-kept secret every year at OFA Short Course — the winners of Greenhouse Grower’s Medal of Excellence Awards for Industry and Editor’s Choice. More than 250 attended our event to see winners Selecta and Benary. Previously announced award winners, Paul Ecke Ranch for Industry Achievement and the STEPABLES brand for Excellence in Marketing, were also presented their award statuettes.

Paul Ecke Ranch

For the Industry Achievement award, we recognized Paul Ecke Ranch for its transformation to become the leading cuttings producers serving U.S. growers in both spring annuals and poinsettias. “Those that stand still fall behind,” said Paul Ecke III while accepting the company’s award. “We have had a lot of success growing and selling, but, of course, we couldn’t do it without the breeders, inside and out, especially Sakata and Yoder, our partner in the Flower Fields.” Ecke also thanked the company’s 900 employees, rooting stations, propagation distributors, university researchers and the company’s customers, both brokers and growers.

“We’ve tried a lot of things. A lot worked, a lot have not,” Ecke said. “You’ve got to keep trying. It’s not easy to change, but you have to try if your company wants to survive.” 

STEPABLES

Frances Hopkins is excited about her STEPABLES product line, and that was evident as she accepted the 2006 Medal of Excellence award for marketing.

“When the line was created, nobody believed I could make it a national brand,” she said. “‘If you don’t have $2 million, just go home,’ they said.” Hopkins proved them wrong, following two sayings that she has prominently displayed in her office: 1. Break all the rules and think outside the box. 2. A good idea, dedicated to perfection, cannot help but succeed. Hopkins is a huge proponent of gardening, denying that it’s a dying hobby, but admits the industry needs to do a better job patting its own back.

“We have soft voices,” she said. “We need to go out and promote what we do. We need to inspire people to garden.” 

Breeding Success

The winner of our Industry’s Choice Medal of Excellence for Breeding is Selecta First Class’ MiniFamous Double calibrachoa. In accepting the award, Nils Klemm, owner of the German breeding company Selecta Klemm, said the American market is a great opportunity, but a very different market than the European one. The company strives to translate European successes to American ones. In closing, he said, “Plants like MiniFamous Double calibrachoa are only possible when everyone works together.”

Also from Germany is the winner of our Editor’s Choice for breeding, Benary’s Nonstop Mocca begonias. These dark leaved beauties are a fantastic addition to the classic series growers, retailers and consumers love.

Leave a Reply

More From Varieties...
Miscanthus-Bandwidth EmeraldCoastGrowers

May 11, 2018

New Sterile Ornamental Grasses One Solution to Grass Invasion

Aggressive grass species can turn gardeners off to using ornamental grasses. Less fertile alternatives offer options for keeping grasses from taking over the garden.

Read More

May 10, 2018

Beekenkamp Plants Acquires Sunny Osteospermum Breeding Program

Beekenkamp took over all Sunny Holland sales activities in 2017, and now has ownership of the company’s entire breeding program.

Read More
Stokesia-Divinity-1-feature

May 6, 2018

Growing Tips From an Expert for Stokesia ‘Divinity’

'Divinity’ has large, white flowers that open with a hint of yellow in the center and then mature to a pure, long-lasting white.

Read More
Latest Stories
Miscanthus-Bandwidth EmeraldCoastGrowers

May 11, 2018

New Sterile Ornamental Grasses One Solution to Grass In…

Aggressive grass species can turn gardeners off to using ornamental grasses. Less fertile alternatives offer options for keeping grasses from taking over the garden.

Read More

May 10, 2018

Beekenkamp Plants Acquires Sunny Osteospermum Breeding …

Beekenkamp took over all Sunny Holland sales activities in 2017, and now has ownership of the company’s entire breeding program.

Read More
Stokesia-Divinity-1-feature

May 6, 2018

Growing Tips From an Expert for Stokesia ‘Divinit…

'Divinity’ has large, white flowers that open with a hint of yellow in the center and then mature to a pure, long-lasting white.

Read More
Panicum-Northwind-feature

May 4, 2018

Allan Armitage: Three Ways to Market Grasses as Great O…

I don’t expect my friends to know the difference between switchgrass and grama grass, yet I always try to do my best to enhance the visibility of these grasses.

Read More
Bailey-Nurseries-Tree-Art-at-US-Capitol

May 1, 2018

Bailey Nurseries Fills U.S. Capitol Front Lawn With Tre…

A 150-foot tree art installation was constructed on the front lawn of the U.S. Capitol Building to promote the planting of trees in an effort to combat climate, change while creating meaningful experiences that bring nature into people’s every day lives.

Read More
Carex-and-Onoclea

April 28, 2018

Kelly Norris: Why the Plant Experience Really Matters W…

For Millennials and other new gardeners, the features of plants such as natives aren’t terribly important. It's the benefits that are paramount.

Read More
Zinfin-Doll-Hydrangea

April 25, 2018

March Was a Month of Awards for Spring Meadow Nursery, …

After taking home a best new variety award at a Belgian horticulture event, Proven Winners held its always-popular Shrub Madness tournament to coincide with the annual NCAA Championship.

Read More

April 25, 2018

Armitage Scholar’s Final Thoughts on the People a…

"This trip solidified my desire to breed plants. Every time I was able to have a discussion about plant traits, genetics, and germplasm, I felt a thrill of excitement."

Read More
Gomphrena Truffula Pink (Proven Winners)

April 24, 2018

Armitage Talks Favorites From Danziger and Proven Winne…

From annuals that look like they came out of a Dr. Seuss book to breeding marvels in perennials and shrubs, the visits to Danziger and Proven Winners at California Spring Trials were exciting, to be sure. Here are some of Dr. A's favorites.

Read More

April 24, 2018

Proven Winners Reveals Marketing Efforts for 2018-2019 …

For the first time, the brand has generated one billion consumer impressions, and plans to keep that momentum going with a number of ambitious programs.

Read More

April 24, 2018

California Spring Trials 2018: New Plant Intros from Pr…

Check out the newest 2018 plant introductions from Proven Winners and Danziger.

Read More

April 20, 2018

California Dreaming Takes on a Whole New Meaning at CAS…

At California Spring Trials 2018, the Greenhouse Grower team witnessed the revitalization of a company, plus some awesome merchandising displays, and efforts toward automation.

Read More

April 19, 2018

California Spring Trials 2018: New Intros from Syngenta…

Check out the newest 2018 plant introductions from Syngenta Flowers, Hishtil, Jaldety, Cohen Propagators, Nir Nursery, Bailey Nurseries, and Sunset Western/Southern Living Plants.

Read More

April 19, 2018

CAST 2018: Dr. A’s Favorites From Syngenta Flowers, Bai…

From an exciting perennial to a new white begonia, Allan Armitage says these showstoppers deserve recognition.

Read More
GG-and-Benary-Team

April 19, 2018

Spring Trials Rookie Inspired by Connections

The Allan Armitage Scholarship recipient has added a number of industry connections during his time at California Spring Trials, and discusses what that means to him and his career.

Read More
Benary 2018

April 18, 2018

At CAST 2018, Sakata Captures Consumer Attention Spans,…

More than halfway through the California Spring Trials, the Greenhouse Grower team had a busy but fantastic day seeing dozens of our friends at American Takii and Benary, and spending time talking about the industry's past and its bright future.

Read More

April 18, 2018

California Spring Trials 2018: New Varieties to Watch F…

Check out the newest 2018 plant introductions from American Takii, Hilverdakooijj, Hem Genetics, Thompson & Morgan, Sakata Ornamentals, and Ernst Benary of America.

Read More

April 18, 2018

How the Horticulture Industry’s Past Shaped Its P…

Andrew Scheldorf, the winner of Dr. Allan Armitage’s California Spring Trials Scholarship, says the stories of plant origins help ground our industry to the people and places that have changed us.

Read More