Novalis Adds More Growers
February 13, 2008 Novalis adds seven growers to produce annuals for its Plants that Work By Color line, while Bailey Nurseries joins the network on the perennial and woody plant side.
The seven growers who recently signed on with the consortium to grow varieties for Novalis Plants That Work By Color program include:
- Armstrong Growers in California
- Beds & Borders in New York
- Carolina Nurseries in South Carolina
- Peace Tree Farms in Pennsylvania
- Sunbelt Greenhouses in Georgia
- Tanasacre Nursery in Oregon
- Wenke Greenhouses in Michigan
Both Carolina Nurseries and Amrstrong Growers will continue to grow the perennials and shrubs.
The Plants That Work By Color program was brought into existence to provide independent retailers and professional landscapers with a fully comprehensive package of plant material and regional sourcing from a collective premium product supplier. One objective is to provide independent garden centers with new and unique merchandising with plants organized and displayed by groups of color with custom-designed packaging, signage and retail benching.
“We knew that by growing and distributing Plants That Work By Color regionally we could ensure retail-ready delivery and optimum garden performance in particular areas,” says Tom Kegley, marketing director of Novalis.
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