April 30, 2008

Tesselaar Ads On YouTube

Anthony Tesselaar Plants launched a multimedia advertising campaign in the United States this spring, and three of its ads that air on HGTV and the DIY Network can now be viewed on YouTube. The ads feature Flower Carpet roses as champs in a sports stadium, Tropicanna cannas dancing to a steamy South American beat and a bee delivering the buzz about Volcano Phlox. Tesselaar Plants is also running an interactive and Flash video campaign online at www.hgtv.com and www.diy.com.

Read More

April 30, 2008

Rose Honors Oprah’s Legends

The evaluation and final selection of the ‘Legends’ rose, a new ruby red hybrid tea garden rose that was chosen to pay tribute to women honored during Oprah’s Legends Weekend, involved Oprah Winfrey herself. In the garden, ‘Legends’ is a full plant with enormous rich red flowers sitting atop long stems with proportionally large, reddish-green leaves. Tom Carruth of Weeks Roses hybridized ‘Legends.’ “‘Legends’ is a rose that every gardener will want to grow,” Carruth says. “It’s a rewarding plant because it brings such great satisfaction to the grower. It is attractive in the garden, where the unique coloration of the foliage contrasts elegantly with the deep red of the blooms. But at eight inches across, it’s the humongous flowers that will make every gardener a legend.” ‘Legends’ has already been mentioned on “Entertainment Tonight” and in the spring issue of O at Home magazine. It will be the cover […]

Read More

April 23, 2008

‘Lemon Zest’ Petunia New To VIVA!

The latest addition to the VIVA! collection of flowers is ‘Lemon Zest’ petunia, which stands out with its soft yellow flowers and bright yellow pot. It’s available exclusively at Home Depot. “When you can make a strong block of color, consumers will stop, look, then buy,” says Gary Mangum, co-owner of Bell Nursery, which is a VIVA! supplier for Home Depot. “We saw significant sell-through numbers with this display.” ‘Lemon Zest’ petunia was bred by Dummen. It’s being marketed by Floragem. “I like the plant infrastructure,” says Ray French, product manager for Floragem. “Petunias tend to split apart or get bald in the center of the plant. ‘Lemon Zest’ grows in a nice, tight, mounded manner so the color stays on top of the plant and you avoid green spots.” For more information on ‘Lemon Zest’ or VIVA! plants, click here.

Read More

April 23, 2008

Proven Winners Ads Hit The Airwaves

Proven Winners has extended its advertising to commercials on “Plant Talk with Fred Hower,” a radio show that’s aired across Ohio on Saturday mornings for the last 15 years. The 60-second commercials from Proven Winners will offer “The Gardener’s Idea Book” to listeners who call a toll free number. Ohio gardeners have requested “The Gardener’s Idea Book” more than any other state, Proven Winners says, and it targeted Hower’s radio show with that thought in mind. Proven Winners radio commercials will run each Saturday through the end of June. Proven Winners television commercials are also now airing on stations nationwide. Its two commercials–”Until You’ve Found Proven Winners” and “Elements“–can also be viewed online.

Read More

April 16, 2008

Ontario Growers Support Flowers Canada

The Ontario Farm Products Marketing Commission asked Ontario growers to vote for or against mandatory assessment from Flowers Canada and the fees they that fund the organization, and the majority of growers showed their support. According to the OFPMC, 78.4 percent of growers who participated in the mail-in vote are indeed in favor of Flowers Canada as their representative association for all greenhouse growers of cut flowers, potted plants, annual bedding plants and propagative plant materials. Growers also showed their support for annual licensing fees, which charge growers 2 cents per square foot of greenhouse area or a maximum of $13,000. The OFPMC uses its fees to stimulate, increase and improve the producing or marketing of greenhouse floriculture products in Ontario. “The commission needed to see a clear majority of growers supporting such a request before we could confidently proceed with a recommendation to the minister, and that is reflected […]

Read More

April 16, 2008

Ball Web Site Has New Look

Ball Horticultural Company recently combined information from six formerly independent Web sites into one completely redesigned site of its own at www.ballhort.com. The new site is organized by audience, and it gives growers, retailers, landscapers and home gardeners one location to learn about the plants, products and programs available at Ball. “With an all-new look, streamlined navigation and content-rich pages, ballhort.com is now the easy landing point for anyone interested in horticulture to find information quickly,” says Diane Hund, director of marketing for Ball. “It’s one address that now serves all of our audiences.” New with the redesign are an add-your-business function that allows greenhouse growers to list their businesses in a searchable database, and sections on commonly-asked questions and sustainable solutions. “The launch is only the beginning,” Hund says. “We will continue to update the site to provide the best, most useful information to our customers and their customers. […]

Read More

April 9, 2008

Gaura Looking Leggy!

Our California Dreamin’ winner Susan Brown, who grows perennials at Homewood Nursery, loves gaura ‘Whirling Butterflies’ so much that she got a tattoo of this highly recognizable variety. We found the plant and had her pose and shared tattoo stories. It was fun. Paul thinks we should have our readers send us pictures of their tattoos, especially if they resemble flowers. Take a picture of yours and email it to me at [email protected] No private parts, please.

Read More

April 9, 2008

Plant Select Recommendations Made For 2008

Plant Select, a program administered by Colorado State University, Denver Botanic Gardens and nursery and landscape professionals, has made its 2008 recommendations for growth in Colorado’s high plans and intermountain regions. Among this year’s recommendations are ‘Mongolian Bells’ clematis, Seven-Son Flower, ‘Blue Velvet’ pansy, ‘Little Trudy’ catnip, Red Birds in a Tree and ‘Northern Lights’ pansy. ‘Mongolian Bells’ clematis is a compact perennial available in pink, white, lavender and blue. It produces attractive seed heads in late summer and fall and reaches heights of 10 to 14 inches. It’s hardy in Zones 3 to 9. Seven-Son Flower is a lush large shrub or small tree that produces fragrant white flowers in late summer and cherry red sepals in fall. It grows to 12 to 20 feet tall and 8 to 15 feet wide, and is hardy in Zones 4 to 9. ‘Blue Velvet’ pansy is a navy blue annual that […]

Read More

April 2, 2008

Wave Petunias Celebrate 10th Year With TV Ad

A new commercial promoting Wave petunias in pink packaging recently debuted and will air more than 700 times on 25 national cable channels in the United States and Canada through June 11. The commercial, themed “Accept the Gardener in You,” can be seen on HGTV, DIY, E!, Lifetime, A&E and Food Network, among others. “This commercial is designed to get attention and appeal to newer, younger gardeners with an edgy, fun style,” says Diane Hund, director of marketing at Ball. “This year’s entire Wave marketing campaign is unlike anything our industry has ever seen.” “With more than 12,000 Wave Fan Club members, we know consumers are passionate about this product,” Hund says. “This brand-building campaign capitalizes on that passion to generate buzz for Wave in new ways.” For more information about Wave petunias, go to www.wave-rave.com.

Read More

April 2, 2008

Ball Finds Partner For Bio-Packaging Products

Ball Horticulture and Alliance 47, a French horticultural marketing firm, have partnered to develop and commercialize new bio-packaging products for the industry. The agreement gives Ball exclusive worldwide rights to technology that will apply to a wide range of packaging products like pots, tags and point-of-purchase materials. Ball Innovations will oversee research and product development work related to the partnership. “Our goal is for Ball to continue to lead the industry in providing practical, sustainable solutions for greenhouse growers,” says Bill Doeckel, general manager of Ball Innovations. “By working with Alliance 47 to greatly expand the range of sustainable packaging products, we hope to dramatically improve the sustainable options for our industry.” Three substrates are now available for possible use in a variety of packaging applications as a result of the partnership. Two reduce the use of petroleum-based plastic by at least 50 percent, while the third completely eliminates it. […]

Read More

March 26, 2008

Gardeners Turn To Proven Winners

Proven Winners spent much of March advertising the “Gardener Idea Book” in major magazines, and it’s had thousands of requests for the book as a result. Among issues Proven Winners ads have appeared are the March issues of Martha Stewart Living, Real Simple, Oprah and Southern Living, and the March and April issues of Midwest Living. Gardeners in Ohio, Illinois and Michigan have shown the most interest in the Gardener Idea Book, Proven Winners says, and more than 128,000 visitors ventured to Proven Winners’ Web site in February alone. Additionally, garden celebrity P. Allen Smith spent much of last week chatting about his new book, Living in the Garden Home, on a coast-to-coast radio and TV interview tour. Smith was scheduled for 18 national and local radio interviews, and he was even slated to appear on NBC’s Today Show and FOX News’ News Edge. Some of his media activities sponsored […]

Read More

March 26, 2008

Fleuroselect Announces 2009 Gold Medal Winners

Fleuroselect recently chose three cultivars, Armeria pseudarmeria ‘Ballerina Red,’ Armeria pseudarmeria ‘Ballerina White’ and Prunella grandiflora ‘Freelander Blue,’ as its Gold Medal Winners for 2009. ‘Ballerina Red’ and ‘Ballerina White,’ which were both bred by Kieft Seeds Holland, were awarded for a few reasons. They’re both able to produce an abundance of beautiful ball-shaped flower heads on short, strong stems from June to September, and they have increased compactness and uniformity in their plant and flowering. The perennials are also heat tolerant. ‘Freelander Blue’ is compact, uniform and flowers early with its new, trendy color. It tends to bloom from May to October, and it follows ‘Freelander Mixture,’ which was awarded the 2006 Fleuroselect Gold Medal for being the first annually flowering Prunella grandiflora. This new cultivar was bred in France by Clause. For a complete list of Gold Medals awarded by Fleuroselect, an international organization that provides a unique […]

Read More

March 26, 2008

Pack Trials Coverage Begins Monday

For those of you who won’t be going to California for the Pack Trials, we will be providing daily coverage from the road all of next week with a final wrap-up the following Monday, April 7. Pack Trials is where all new varieties make their debut and marks the beginning of the product introduction cycle. More than 30 flower breeders and producers will be participating from all over the world. Bus loads of growers will be traveling with their big box buyers to discuss next spring’s programs just as this spring begins. This is the 12th time Greenhouse Grower’s Editor Delilah Onofrey will make the trek and the 10th time she’ll bring winners from the California Dreamin’ sweepstakes sponsored by Sakata and Suntory. The prizes were drawn at the Southeast Greenhouse Conference in June. The lucky winners are Bill and Andrea Henry from Little Marrowbone Farm in Ashland, Tenn., and […]

Read More

March 19, 2008

Shasta Daisy Study Complete

In mid-January, the Chicago Botanic Garden released results of its seven-year study on Shasta daisy in its 30th issue of Plant Evaluation Notes: “A Report on Leucanthemum xsuperbum and Related Daisies.”  The Chicago Botanic Garden evaluated 36 cultivars of Leucanthemum xsuperbum and L. vulgare between 1999 and 2006 to identify outstanding leucanthemum for northern gardens. Twenty-seven taxa completed a minimum four-year trial, and some were evaluated for a longer period.  The top-rated daises in the study were Leucanthemum xsuperbum ‘Amelia’, L. xsuperbum ‘Becky,’ L. vulgare ‘Filigran’ and L. vulgare ‘Maikönigin,’ which earned Perennial Plant of the Year honors from the Perennial Plant Association in 2003.  All of the top-rated daisies received five-star excellent ratings because of consistent health, heavy flower production and robust habits through the evaluation period.  About half of the 36 daisies received high ratings based on heavy flower production, strong habits and adaptability to the soil conditions […]

Read More

March 12, 2008

Plainview Growers Adds Fischer Varieties

Plainview Growers, ranked among Greenhouse Growers’ Top 25 young plant growers, is now licensed to root and sell vegetative annuals from Fischer. Syngenta Flowers acquired Fischer in 2007, so the licensed agreement means Plainview’s nationwide network of plant brokers can combine their customer’s orders for seed plugs and vegetative annuals in one shipment from a single greenhouse. The combination will save on shipping costs and increase production efficiency on both the plugs and annuals. “So far, the response from the brokers has been nothing but positive,” said Len Baum, plug manager at Plainview. “They have been the first to point out the added value this will represent to their customers.” For more information on Plainview Growers, which also produces bedding flats, potted annuals, mums, poinsettias and phalaenopsis orchids in Pompton Plains, N.J., go to www.plainviewgrowers.com.

Read More

March 12, 2008

Grower Tool: Geranium Forum

Ecke Ranch recently launched an online geranium forum to the Ecke Ranch Tech Help Bulletin Board so growers can share information with each other and receive technical information from Ecke’s technical staff, respected industry leaders and university professionals. The forum can be accessed day and night, along with Ecke’s annual and poinsettia forums, at www.EckeRanchTechHelp.com. Users can generally expect a response from an expert within 24 hours. Topics expected to drive the site include general geranium culture, growth regulating, pest control, crop scheduling and variety selection. Anything geraniums goes, though, and all technical information offered is backed by Oglevee Products. Nearly 1,000 users have registered with the Ecke Ranch Tech Help Bulletin Board since the poinsettia forum was launched four seasons ago. More than 2,000 posts have been made on the poinsettia forum.

Read More

March 5, 2008

Peace Tree Hosts Novalis Open House

Excited to be the first grower for the Novalis Plants That Work by Color line of premium annuals, Lloyd and Candy Traven will host an open house at Peace Tree Farm in Kintnersville, Pa., on Friday, March 14, showcasing the entire Novalis program in a garden center format. “Peace Tree is extremely proud to be the very first Novalis Plants That Work by Color grower,” Lloyd says. “We have nationally known experts doing presentations (and by Candy and me). We’ll have a demonstration of just how easy it is for you to get yoru own store-specific signage, either done by us, or printed by you in-house, with your pricing and everything.We will have the production barn set up like a garden center, showing the entire range of Novalis products, fully displayed and with the entire gamut of gorgeous POP and signage.” There will be product displayed by Novalis partners Carolina […]

Read More

March 5, 2008

Takii Buys Global Flowers

Takii, a Japanese flower and vegetable seed breeder, will strengthen its breeding capacity and sales in the flower seed industry with its recent acquisition of Global Flowers. The acquisition of Global Flowers is Takii’s second of a European flower breeding company in the last six months. Takii purchased K. Sahin Zaden B.V., a Dutch flower breeding company, back in September 2007. “We are very pleased and excited to have Global Flowers as a new member of Takii group companies,” says Denichi Takii, president of Takii & Co. “The product lines and breeding programs of Global Flowers perfectly match our goal of better serving professional and home garden customers with a wide range of high quality varieties. I believe that Takii, Sahin and Global Flowers can together create a synergy that is highly beneficial to our customers and the end-users.” Global Flowers, which employed 37 people last year, was founded by […]

Read More

February 27, 2008

STEPABLES Contest Engages Consumers

Independent garden centers carrying STEPABLES, a national brand of creeping perennials from Under A Foot Plant Company, can participate in the second annual “We’ve Got Sole” plant display contest and win prizes or donations for their favorite charity. New this year, however, is the consumer side of the contest. Consumers can also enter by submitting digital images of their STEPABLES plants fashioned along their home’s walkway, patio or water garden, for instance. “The ‘We’ve Got Sole’ contest has expanded in order to strengthen meaningful industry relationships while giving back to the community,” said Frances Hopkins, founder and president of Under A Foot Plant Company. “It is a way for STEPABLES to help garden centers connect with their customers and grower-suppliers, and motivate consumers to garden.” Consumers will be judged by best “Water-Wise STEPscape,” best “Walkway, Path or Patio STEPscape” and best “Hillside or Slope STEPscape.” Consumer photos can be submitted […]

Read More

February 27, 2008

Tesselaar Goes To TV

Anthony Tesselaar Plants, an international marketer of high-quality plants based in Melbourne, Australia, will launch an aggressive multimedia advertising campaign this spring in the United States. The national ad campaign is designed to support Flower Carpet roses, Tropicanna cannas, Volcano phlox and other branded plant products, and it will air on HGTV and the DIY channel. Tesselaar Plants will also run an interactive and Flash video campaign online at www.hgtv.com and www.diy.com. The ads feature Tropicanna cannas dancing to a steamy South American beat, Flower Carpet roses as champs in a sports stadium and a bee delivering the buzz about Volcano phlox.

Read More
[gravityform id="35" title="false" description="false"]