The latest addition to the VIVA! collection of flowers is ‘Lemon Zest’ petunia, which stands out with its soft yellow flowers and bright yellow pot. It’s available exclusively at Home Depot.
“When you can make a strong block of color, consumers will stop, look, then buy,” says Gary Mangum, co-owner of Bell Nursery, which is a VIVA! supplier for Home Depot. “We saw significant sell-through numbers with this display.”
‘Lemon Zest’ petunia was bred by Dummen. It’s being marketed by Floragem.
“I like the plant infrastructure,” says Ray French, product manager for Floragem. “Petunias tend to split apart or get bald in the center of the plant. ‘Lemon Zest’ grows in a nice, tight, mounded manner so the color stays on top of the plant and you avoid green spots.”
For more information on ‘Lemon Zest’ or VIVA! plants, click here.