PlantHaven International has partnered with BlueSkye Creative to initiate a national consumer ad campaign that carries across radio, video, print and social media to increase sales of Abelia Kaleidoscope. Delana Bennett, a nationally broadcasted radio show host, will become the new spokesperson for the variety.
Kaleidoscope Abelia is a reliable shrub that can be used as a focal specimen or accent plant, or to add drama to mass plantings. Plants burst alive with fresh spring greens and vibrant yellows, then warm up to a sunny golden glow in the summer and fiery reds and oranges in the fall. As winter approaches, plants turn rich dark green with amber and cranberry tones.
“Kaleidoscope has been a staple in the PlantHaven portfolio for many years now,” says Robert Bett, CEO of PlantHaven International. “It has been a favorite of landscapers and garden centers throughout the southern United States, so we felt it was time to launch our first comprehensive consumer pull-through campaign to support all of our licensees and retailers.”
In addition to the consumer campaign, PlantHaven International has relaunched abeliakaleidoscope.com. This new comprehensive website provides information to growers and landscapers on growing and sourcing Kaleidoscope, inspires home gardeners and has a comprehensive media section with information and downloadable images.