Poinsettia Retail Report

Marketing consultant Jerry Montgomery spent time last Friday visiting big box garden centers and supermarkets in Jacksonville, Fla. Here are his findings:

December 11 was a cool overcast day with temperatures in the 40s, but it did not seem to deter shoppers as they were in abundance at most retailers. Poinsettias and live Christmas trees were moving off shelves at a good pace. As we get to the end of poinsettia season discounts were starting to appear on select items. Most inventories were leaning to more red with very few novelties available.


With a focus on fewer but high volume SKUs and high-performing vendors, Walmart has clearly enhanced the poinsettia category. Some stores have built attractive displays that garner the attention of their customers. Walmart’s seemingly biggest challenge is the outside displays with the potential of frost and rain. Product quality and packaging has improved year over year and I would suspect their store comps indicate such.


Lowe’s offered an array of sizes and price points that included some nicely glittered items, hanging baskets and several items in color bowls.

Home Depot

Home Depot’s main focus was 6.5-inch, 8-inch and 10-inch poinsettias, as well as substantial inventories in mumsettia that did not seem to be moving very fast. Ice Punch was a separate marketing program in a 6.5-inch retailing at $9.99 with slightly upgraded packaging. It’s another item that doesn’t seem to have much sales traction.

Sam’s Club

Sam’s Club offered the following poinsettia items:
–10-inch retailing at $15,98
–3 to 6-inch retailing $16.98
–Photo box with poinsettias and greenery that slots for photos on the sides retailing at $24.98.


Costco offered one item in the poinsettia category:
–10-inch retailing at $13.99, the lowest priced 10-inch of the year

Ace Hardware

Ace offered really nice quality poinsettias at very competitive prices and displayed well. The only issue is they have little traffic compared to the national retailers.

Publix Super Markets

I wanted to see how the leading supermarket in Florida marketed poinsettias. From what I saw, they will be challenging other leading retailers. The display was outside and the cold wet weather had taken a toll on the product quality that was originally pretty good.


There were clear signs the season is beginning to wind down with aging poinsettias, especially mumsettias. Markdowns were starting to appear on more items, and some stores displayed items that should have been discarded. Some of the markdowns were as follows:

–Lowe’s 12-inch Color Bowl Table Topper from $9.98 to $4.98 in one store.
–Lowe’s 6.5-inch from $4.98 to $3.98 price was dropped in all Jacksonville area stores, and I have seen that price in many other Florida stores.
–Lowe’s had a 50 percent off cart display of past prime items in one store.
–Walmart dropped the price of 6-inch from $3.50 to $2 in one store.
–Walmart dropped the price of 8-inch from $10 to $9 in a number of stores.

We would expect to see a lot of markdowns (this) week.

There is a lack of creative displays in most retail locations with many poinsettias displayed packed tight on carts in sleeves. Many times you see tables of red poinsettias without any color blocking of other colors that certainly would make a more compelling and appealing look. Many times, poinsettias displayed on tables are packed so tight it looks like a sea of red–but when you reach in to pull out an individual plant, there is breakage and this leads to markdowns and discards.

The way many poinsettias are displayed, the consumer has to work at selecting a plant. How many consumers buy a plant that is sleeved and when they get home the disappointment sets in?

The season seems to be variable with unseasonably wet weather in Florida that has slowed store traffic after a great start on Black Friday. I would except the poinsettias season to be flat to down as much as 5 percent based on the decline over the past two seasons–and because of a consumer who is under a lot of economic pressure.

The industry really needs to jumpstart the poinsettia category with more creativity and more consumer communication.

Table 1. Retailers Visited Jacksonville, Florida

Store Number Location Vendor Vendor
Walmart 1225 Orange Park Metrolina Dewar
Walmart 1090 Jacksonville Metrolina Dewar
Walmart 1082 Jacksonville Metrolina Dewar
Walmart 1173 Jacksonville Metrolina Dewar
Walmart 1444 Jacksonville Metrolina Dewar
Walmart 5054 Jacksonville Metrolina Dewar
Walmart 3702 Jacksonville Metrolina Dewar
Lowe’s 1897 Orange Park   Dewar
Lowe’s 0502 Jacksonville   Dewar
Lowe’s 0503 Jacksonville   Dewar
Lowe’s 1699 Jacksonville   Dewar
Lowe’s 2472 Jacksonville   Dewar
Lowe’s 2970     Dewar
Home Depot 0226 Jacksonville Pure Beauty  
Home Depot 0270 Jacksonville Pure Beauty  
Home Depot 6365 Jacksonville Pure Beauty  
Home Depot 6346 Jacksonville Pure Beauty  
Home Depot 6935   Pure Beauty  
Home Depot 6369 Orange Park Pure Beauty  
Sam’s Club 8116 Jacksonville Metrolina  
Costco   Jacksonville N/A  
Ace Hardware     N/A  
Publix   Orange Park N/A  

Table 2. Retailers Prices, Jacksonville, Fla.

Items Size Walmart Lowe’s Home Depot Ace Publix
Poinsettias 4-inch   2.48   2.99  
  4.5-inch         3.99
  5-inch     2.97    
  6-inch 3.50-2.00       5.99
  6.5-inch   4.98-3.98 3.98 5.99 7.99*
Ice Punch 6.5-inch     9.99    
Glittered* 6.5-inch 7.00 8.98      
  8-inch 10.00-9.00 10.98 9.98    
Glittered* 8-inch   19.98      
  10-inch   14.98 14.98    
Hanging basket 10-inch   12.98 14.98 14.99  
Mumsettia 14-inch   9.98 9.98    
  12-inch   22.98      
Poinsettia Tree 14-inch   29.98      
Poinsettia/Ivy Bowl 12-inch   9.98      
Table Topper CB 12-inch   9.98-4.98      
Landscape Poinsettia 1G 3.00        
Poinsettia/Foliage Bowl 12-inch 15.00        
Centerpiece Silver Square 8-inch 15.00        

*Publix 6.5-inch consisted of novelties like ‘Monet.’
*Lowe’s glittered in both 6.5-inch and 8-inch were in upgrade tin containers.

About the author: Jerry Montgomery is a 40-year veteran of the floriculture industry and has worked for distributor companies, breeders and large growers specializing with a focus on sales and marketing. As an industry consultant, he works for large growers, distributors and breeder/producers. His focus is to understand the market dynamics from breeder to consumer through intense retail travel, visiting almost 1,500 stores since January 2008.

Leave a Reply

More From Blooming Potted Plants...
Sakata vincent-choice-sunflower

October 20, 2016

Sakata Develops New Downy Mildew Resistant Sunflower

‘Vincent’s Choice Deep Orange DMR’ has a deep orange color and a bit more pointed petal form than the other varieties in the Vincent series. It is resistant to more than 10 races of downy mildew that currently affect sunflower.

Read More
Coreopsis 'Madras Magic' (Terra Nova Nurseries)

October 17, 2016

New 2016 Perennial Introductions For Zone 6 And Up

Some perennials are at their best in warmer climates, but that doesn’t mean they can’t be used in colder areas for season-specific containers or grown with cool-crop annuals to add some unique offerings to a product mix. Here are 11 new introductions hitting retail in 2017 that are hardy in Zone 6 and up.

Read More
Caterpillar on leaf

October 15, 2016

Offer Your Customers Host Plants For Caterpillars And Butterflies

Just like bees need plants that provide pollen, butterflies rely on plants for a place to lay their eggs and to provide a food source for emerging caterpillars. Check out this list of plants for caterpillars and butterflies from Michigan State University Extension.

Read More
Latest Stories
Streptocarpus Ladyslippers Grape Ice (Green Fuse Botanicals)

September 27, 2016

9 New Blooming Potted Plants To Jazz Up The Home And Ga…

Blooming potted plants are the ideal gift for anyone, from a homesick college student to a spouse in need of some cheering up. Check out nine these new introductions hitting the retail market in 2017.

Read More
Eucomis arrangement from Golden State Bulb

August 19, 2016

What’s New With Blooming Potted Plants

From exotic orchids and lilies to flashy red cyclamen and jaunty gerberas, new blooming potted plants come in every shape, size, and color.

Read More
streptocarpus yellow blue eye, green fuse botanicals, march 2016

March 29, 2016

California Spring Trials: New Blooming Potted Plants Co…

Blooming potted plants are the gift that keeps on giving for consumers, and the growing opportunities in the gift plant market are opening up new possibilities for growers and retailers. Flower breeders exhibiting at the 2016 California Spring Trials (CAST) have several new blooming beauties of the potted plant variety to show off for the 2017 spring season. Before you head to California in a few weeks, take a look at the slideshow to get a preview. Which ones will you incorporate into production for 2017?     If you missed our annuals slideshows, don’t worry — you can check them out here. Because so many annuals are revealed at CAST, we had to build two slideshows — one for the Northern Region and one for the Central Region. Also, check out new perennials that will debut at the 2016 CAST. In the coming weeks, you can also see new woody ornamentals and edibles. Also, look […]

Read More

February 18, 2016

Poinsettia Survey Shows Strong Sales For Greenhouse Gro…

The year 2015 might have been one that many were glad to see in the rear view mirror, but for poinsettia growers, it was a good sales year — perhaps the strongest in quite a while. Compared to 2014, which was also widely deemed a success among growers for its seasonal cold at just the right time, good weather for shipping, and a good holiday spirit, the 2015 season was solid for a number of reasons. The weather, a rebounding economy, and increased demand all contributed to what growers said was a “very strong” sales season. “It was a strong year beginning to end due to great weather and quality product as the market demanded,” said Dan Chaney of Ivy Acres, in Greenhouse Grower’s 2015 Poinsettia Survey.     “Sales were strong. Demand was better than the previous two years,” said Larry Windham of Windham Greenhouses Inc. “Very good. The […]

Read More

February 10, 2016

Poinsettia Production On The Decline

Poinsettia production is on the decline in several of the top 15 poinsettia-producing states.

Read More

February 1, 2016

12 New Poinsettias For Holiday Growing

Poinsettias are still a consumer favorite during the holidays for home décor and gift giving. For greenhouse growers looking to get a jumpstart on purchasing young plants for the 2016 poinsettia growing season, there is no shortage of great varieties to choose from. Here are 12 new varieties to keep in mind for holiday product offerings.

Read More

January 26, 2016

Beekenkamp And Danziger Partner To Distribute Poinsetti…

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

Read More

January 24, 2016

Positive Consumer Experiences Help Advance The Orchid C…

HGTV HOME Plant Collection plans to expand its Fresh Style product line through a partnership with Green Circle Growers (Oberlin, Ohio), which will supply decorative orchids, tropical plants, and indoor garden combinations. Greenhouse Grower asked Maxwell Sherer about Green Circle's orchid program, the latest trends he’s seeing, and where he thinks orchid growing is headed in the future.

Read More
Feature Image - Tropical Hibiscus

September 18, 2015

How To Grow Tropical Hibiscus

With their bright blooms and hot colors, tropical Hibiscus are popular blooming potted plants for outdoor living spaces and even indoor decór in wintry months. Here’s how to grow them successfully.

Read More

August 17, 2015

21 New Blooming Potted Plants For Trouble-Free Greenhou…

Blooming potted plants brighten up almost any occasion. With new colors and an abundance of blooms, these 21 new introductions add a unique, finishing touch to even the most diversified crop mix. Here are 21 new varieties available in 2015 that will hit retail in 2016.

Read More
2014 Poinsettia Season Report

March 18, 2015

Download Greenhouse Grower’s 2014 Poinsettia Seas…

Poinsettia growers report a strong year in 2014, thanks to a few conditions. Seasonal cold at just the right time put consumers in a festive mood to buy early and often, and with no big snowstorms to hold up shipments and a reduction of supply available in the market, the season was strong from start to finish. Greenhouse Grower’s 2014 Poinsettia Survey received 143 responses from growers around the country. Here, you can download the complete results of the survey, by filling out the form.

Read More

March 17, 2015

16 New Blooming Potted Plants You’ll See At The 2…

Blooming potted plants are perfect gift items, and they put the finishing touch on any style of home decor. So when new varieties come on the market, growers and retailers alike take note of plants they know are going to make consumers happy. Check out the slideshow to see some of the new blooming potted plants making their debut to the trade this spring.

Read More

February 17, 2015

Poinsettias Had Their Best Year In Many In 2014

Poinsettia growers report a strong year in 2014, thanks to a few conditions. Growers were encouraged by high plant quality, enthusiastic shoppers and a stronger, less saturated market for poinsettias throughout the selling season. Seasonal cold at just the right time put consumers in a festive mood to buy early and often, and with no big snowstorms to hold up shipments and a reduction of supply available in the market, the season was strong from start to finish.

Read More

January 28, 2015

Holiday Plant Trends And New Varieties

Growers had mixed feelings about the 2014 poinsettia season according to Greenhouse Grower's 2014 Poinsettia Survey. Read about their plans for 2015 and stay up to date on 14 of the newest cyclamen and poinsettia varieties on the market.

Read More
Poinsettia 'Charon Red'

January 6, 2015

Dan Schantz Farm 2014 Poinsettia Trial Recap And 2015 D…

The 2014 Dan Schantz Poinsettia trials featured more than 170 poinsettia varieties. Here's a summary of the event, as well as a 2015 date for your calendar.

Read More

December 29, 2014

Suntory Makes Spirits Bright With Princettia Displays

Suntory Flowers started to introduce its varieties to sister company Beam Suntory by collaborating on a holiday interiorscape featuring Princettia at Beam Suntory's offices in Deerfield, Ill., near Chicago.

Read More

November 25, 2014

Poinsettia Sales Kick In For 2014

Poinsettias are showing up in big box store ads, as well as at independent retail stores. Here's a look at how prices are shaping up for 2014.

Read More

November 14, 2014

University of Florida Poinsettia Trials Will Be Held De…

Poinsettia trials event at the University of Florida will be held on December 9 in Gainesville, Fla.

Read More
[gravityform id="35" title="false" description="false"]