Poinsettia Survey Shows Strong Sales For Greenhouse Growers In 2015

The year 2015 might have been one that many were glad to see in the rear view mirror, but for poinsettia growers, it was a good sales year — perhaps the strongest in quite a while.

Compared to 2014, which was also widely deemed a success among growers for its seasonal cold at just the right time, good weather for shipping, and a good holiday spirit, the 2015 season was solid for a number of reasons. The weather, a rebounding economy, and increased demand all contributed to what growers said was a “very strong” sales season.

“It was a strong year beginning to end due to great weather and quality product as the market demanded,” said Dan Chaney of Ivy Acres, in Greenhouse Grower’s 2015 Poinsettia Survey.

 

 

“Sales were strong. Demand was better than the previous two years,” said Larry Windham of Windham Greenhouses Inc.

“Very good. The strongest of the last few seasons. Our biggest shortcoming was not being aggressive with our production plan,” said Trevor Bredenberg of Lynde Greenhouse & Nursery.

Greenhouse Grower’s 2015 Poinsettia Survey received 165 responses from growers of all sizes around the country.

Some growers said the season started slow, perhaps due to the mild, El Niño winter conditions. But in other areas, growers experienced an early start and an early finish.

“Good strong early market; finished out a little soft at the end,” said Mark Landa of Boulevard Flower Gardens. “Still plenty of plants around of all types of quality.”

John Moreira of the Sisters of Humility of Mary/Villa Maria Farm said, “Pre-season sales were very good. We were sold out by Thanksgiving.”

Unseasonably warm weather caused some problems in some parts of the country, though — especially at retail.

“It was a hot year in the South,” said Craig Roth of Sunshine Growers. “We had to sell out quickly and plants did not have a good shelf life.”

Survey Methodology

More than half (57%) of the respondents to our 2015 Survey said they are grower-retailers, 38% are wholesale growers, and 6% are young plant growers.

Grower respondents from the U.S. are located in the Midwest (33%), Southeast (23%), Northeast (21%), Southwest (6%), and West (6%), and 8% of respondents are not in the U.S.

As in the past, growers with 50,000 to 100,000 square feet of greenhouse space provided the largest number of responses (62%). The next largest groups were 100,000 to 250,000 (15%), 500,000 to 1 million square feet (11%), 1 to 3 million square feet (5%), and 250,000 to 500,000 square feet (4%). Another 1% had 3 to 5 million square feet and 0.7% had 8 to 10 million square feet.

“It was a good season with very little inventory left over,” said Chris Rogers of B&M Greenhouse. “We will increase larger pot size numbers for 2016 and slightly decrease small pot quantities.”

2015 Was A Stellar Year For Poinsettia Production

Of our 165 respondents, 71% said they grew poinsettias in 2015, down from 82% in 2014. Compared to 2014 when 36% reported no change in production and 2013, when 43% reported flat production, in 2015, 32% of growers kept their production numbers the same. Meanwhile, 48% reported an increase in production, up from 38% in 2014, and 20% said they decreased crop size in 2015, down from 26% in 2014.

“We had an exceptional crop in 2015,” said Chris Garcia of Speedling, Inc.

And more growers are producing poinsettias to increase their operations’ profit margins (62%) than to cover overhead costs (38%).

Growers fared well with production in 2015, as 12% of growers said they didn’t dump a single poinsettia, and 62% said they dumped less than 5% of their 2015 crop. Another 20% said they dumped between 5% and 10%, while 6% of growers dumped up to 20%.

“We had a good season,” said Jeff Harpt of Schroeder’s Fox Valley Greenhouse. “We sold out and had very little dumpage.”

Consumers Gravitating Toward Smaller Sizes, Traditional Colors

Anecdotally, many growers said the market is shifting to smaller sizes and less specialty products. One grower said he didn’t sell out of his 10-inch, seven-plant hanging baskets like usual. Generally, growers said sales for larger sizes were slower, perhaps because of price.

Once again, the 6.5-inch poinsettia size was the top seller at retail in 2015 for 59% of growers, and the 6-inch size came in second with 23% of growers saying that size sold best. The 8-inch size was a bestseller for 9% of growers and the 10-inch size was successful for 4%. On average, both wholesale and retail prices were similar to 2014, with slight fluctuations depending on size.

It’s no surprise that red was the top-selling color in 2015, as it is in every year. Just 3% of growers said their novelty varieties sold even better than the traditional red.

To keep red varieties in stock, most growers produced three or fewer poinsettia varieties (49%). Another 34% said they produce four to six varieties, 3% produce seven to nine reds and 14% grow 10 or more red varieties.

“It was definitely a red year,” said Don Darby of Darby Greenhouses & Farms, Inc. “Whites were in demand. Colors or novelties seemed to be weaker.”

Growers said the mild temperatures caused some of their usually best-selling varieties to not color up well, or to get color too late. Some plants in the white range didn’t hold their color well, either.

The unseasonably warm season also caused some height issues with larger plants, as well as lack of vigor, weak stems, and bract bruising, growers said.

“Plants were slower to color up, plus they were shorter in stature,” said Linda Zoerb at La Crosse Floral.

A grower at Stewart Farms said, “The extremely wet fall resulted in less fertilizer and less watering. “Plants were noticeably smaller, which is very unusual for us.”

Takeaways From The 2015 Poinsettia Season

• Warm, mild weather caused production problems for some growers, but improved sales
• Consumers are gravitating toward smaller sizes, traditional colors
• Red remains the most popular color, and growers are producing several varieties to keep them in stock at retail throughout the selling season
• 2015 was a great year for poinsettia sales, and most growers are planning to continue production in 2016

Topics: ,

Leave a Reply

One comment on “Poinsettia Survey Shows Strong Sales For Greenhouse Growers In 2015

More From Blooming Potted Plants...
Coleus Fancy Feathers Pink (Terra Nova Nurseries)

May 23, 2016

Take A Sneak Peek at Terra Nova Nurseries’ New Coleus Fancy Feather Series

A brand-new collection of Terra Nova Nurseries coleus varieties called the Fancy Feathers Series is now available to growers for online orders. The series produces narrow, feather-like leaves and offers a mounded habit.

Read More
Gotham Greens Atrium Style Greenhouse Chicago

May 23, 2016

What’s Good For The Environment Is Good For Business [Opinion]

Investing in technology to become more sustainable “always goes hand in hand,” says Abe VanWingerden, co-CEO of Metrolina Greenhouses. “If it is good for the environment, it normally is good for business over the long term.” That connection was abundantly clear in the responses we received to this year’s Top 100 Growers Survey. VanWingerden points to three investments Metrolina has made as good examples of how technology can reduce an operation’s carbon footprint and pay dividends financially. Its biomass system burns locally sourced waste wood — a renewable resource; its ozone water treatment system cleans irrigation water, reducing the need for fertilizers and pesticides, and improving plant quality and precision growing; and electrostatic sprayers reduce water and chemical use, and provide more targeted chemical applications. Other Top 100 Growers have found VanWingerden’s theory to be true, as well. Costa Farms’ investment in solar energy panels on three buildings at its […]

Read More
Top 100 Drone Image Feature

May 16, 2016

Greenhouse Grower’s Top 100 Growers Talk Technology, Automation, Sustainability, And Marketing

The Top 100 Growers are already by nature some of the most technologically advanced greenhouse operations, due to their sheer size and need for efficiency. Many of the largest growers also serve big box merchandisers and home improvement chains, where prices are dictated, so producing plants at the lowest possible cost is essential to growers not only staying in business, but also profiting and expanding their operations. This year’s survey focused on the automation and technology the Top 100 Growers are investing in, and how these advancements have improved their operations, as well as how they have affected growers’ labor issues. We also asked growers about how they’re solving labor issues, where they’re recruiting new hires, and how they’re keeping their people committed. Lean management programs and sustainability certifications have become higher priorities in the past several years, due to growers’ needs to run efficiently and focus attention on sustainable […]

Read More
Latest Stories
streptocarpus yellow blue eye, green fuse botanicals, march 2016

March 29, 2016

California Spring Trials: New Blooming Potted Plants Co…

Blooming potted plants are the gift that keeps on giving for consumers, and the growing opportunities in the gift plant market are opening up new possibilities for growers and retailers. Flower breeders exhibiting at the 2016 California Spring Trials (CAST) have several new blooming beauties of the potted plant variety to show off for the 2017 spring season. Before you head to California in a few weeks, take a look at the slideshow below to get a preview. Which ones will you incorporate into production for 2017?     If you missed our annuals slideshows, don’t worry — you can check them out here. Because so many annuals are revealed at CAST, we had to build two slideshows — one for the Northern Region and one for the Central Region. Also, check out new perennials that will debut at the 2016 CAST. In the coming weeks, you can also see new woody ornamentals and edibles. Also, […]

Read More

February 18, 2016

Poinsettia Survey Shows Strong Sales For Greenhouse Gro…

The year 2015 might have been one that many were glad to see in the rear view mirror, but for poinsettia growers, it was a good sales year — perhaps the strongest in quite a while. Compared to 2014, which was also widely deemed a success among growers for its seasonal cold at just the right time, good weather for shipping, and a good holiday spirit, the 2015 season was solid for a number of reasons. The weather, a rebounding economy, and increased demand all contributed to what growers said was a “very strong” sales season. “It was a strong year beginning to end due to great weather and quality product as the market demanded,” said Dan Chaney of Ivy Acres, in Greenhouse Grower’s 2015 Poinsettia Survey.     “Sales were strong. Demand was better than the previous two years,” said Larry Windham of Windham Greenhouses Inc. “Very good. The […]

Read More

February 10, 2016

Poinsettia Production On The Decline

Poinsettia production is on the decline in several of the top 15 poinsettia-producing states.

Read More

February 1, 2016

12 New Poinsettias For Holiday Growing

Poinsettias are still a consumer favorite during the holidays for home décor and gift giving. For greenhouse growers looking to get a jumpstart on purchasing young plants for the 2016 poinsettia growing season, there is no shortage of great varieties to choose from. Here are 12 new varieties to keep in mind for holiday product offerings.

Read More

January 26, 2016

Beekenkamp And Danziger Partner To Distribute Poinsetti…

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

Read More

January 24, 2016

Positive Consumer Experiences Help Advance The Orchid C…

HGTV HOME Plant Collection plans to expand its Fresh Style product line through a partnership with Green Circle Growers (Oberlin, Ohio), which will supply decorative orchids, tropical plants, and indoor garden combinations. Greenhouse Grower asked Maxwell Sherer about Green Circle's orchid program, the latest trends he’s seeing, and where he thinks orchid growing is headed in the future.

Read More
Feature Image - Tropical Hibiscus

September 18, 2015

How To Grow Tropical Hibiscus

With their bright blooms and hot colors, tropical Hibiscus are popular blooming potted plants for outdoor living spaces and even indoor decór in wintry months. Here’s how to grow them successfully.

Read More
Cayman

August 17, 2015

21 New Blooming Potted Plants For Trouble-Free Greenhou…

Blooming potted plants brighten up almost any occasion. With new colors and an abundance of blooms, these 21 new introductions add a unique, finishing touch to even the most diversified crop mix. Here are 21 new varieties available in 2015 that will hit retail in 2016.

Read More
2014 Poinsettia Season Report

March 18, 2015

Download Greenhouse Grower’s 2014 Poinsettia Seas…

Poinsettia growers report a strong year in 2014, thanks to a few conditions. Seasonal cold at just the right time put consumers in a festive mood to buy early and often, and with no big snowstorms to hold up shipments and a reduction of supply available in the market, the season was strong from start to finish. Greenhouse Grower’s 2014 Poinsettia Survey received 143 responses from growers around the country. Here, you can download the complete results of the survey, by filling out the form.

Read More

March 17, 2015

16 New Blooming Potted Plants You’ll See At The 2…

Blooming potted plants are perfect gift items, and they put the finishing touch on any style of home decor. So when new varieties come on the market, growers and retailers alike take note of plants they know are going to make consumers happy. Check out the slideshow to see some of the new blooming potted plants making their debut to the trade this spring.

Read More

February 17, 2015

Poinsettias Had Their Best Year In Many In 2014

Poinsettia growers report a strong year in 2014, thanks to a few conditions. Growers were encouraged by high plant quality, enthusiastic shoppers and a stronger, less saturated market for poinsettias throughout the selling season. Seasonal cold at just the right time put consumers in a festive mood to buy early and often, and with no big snowstorms to hold up shipments and a reduction of supply available in the market, the season was strong from start to finish.

Read More

January 28, 2015

Holiday Plant Trends And New Varieties

Growers had mixed feelings about the 2014 poinsettia season according to Greenhouse Grower's 2014 Poinsettia Survey. Read about their plans for 2015 and stay up to date on 14 of the newest cyclamen and poinsettia varieties on the market.

Read More
Poinsettia 'Charon Red'

January 6, 2015

Dan Schantz Farm 2014 Poinsettia Trial Recap And 2015 D…

The 2014 Dan Schantz Poinsettia trials featured more than 170 poinsettia varieties. Here's a summary of the event, as well as a 2015 date for your calendar.

Read More

December 29, 2014

Suntory Makes Spirits Bright With Princettia Displays

Suntory Flowers started to introduce its varieties to sister company Beam Suntory by collaborating on a holiday interiorscape featuring Princettia at Beam Suntory's offices in Deerfield, Ill., near Chicago.

Read More

November 25, 2014

Poinsettia Sales Kick In For 2014

Poinsettias are showing up in big box store ads, as well as at independent retail stores. Here's a look at how prices are shaping up for 2014.

Read More

November 14, 2014

University of Florida Poinsettia Trials Will Be Held De…

Poinsettia trials event at the University of Florida will be held on December 9 in Gainesville, Fla.

Read More

November 14, 2014

University Of New Hampshire Hosts 2014 Poinsettia Trial…

The University of New Hampshire will host 2014 Poinsettia Field Trial Open House at its Macfarlane Greenhouses facility on December 4 to 6.

Read More

September 9, 2014

16 Flowering Potted Plants For Every Occasion [Slidesho…

Flowering potted plants are no longer just traditional annual varieties that one buys at the grocery store for a gift. Check out 16 of the newest varieties to hit the market.

Read More
[gravityform id="35" title="false" description="false"]