Proven Winners North America LLC has hired Tabatha Gainey to a newly created position of marketing coordinator.
Gainey was most recently a marketing coordinator managing key accounts for the John Henry Co. in Lansing, Mich. Her key responsiblities are managing and implementing all Proven Winners point of purchase programs, as well as to manage key brand development projects, such as Proven Winners professional fertilizers, Proven Winners Water Wise container watering kits and branded container selling programs. She also will act as the lead coordinator for Proven Winners brand partners and licensees.
“This continues to be an exciting time for Proven Winners,” Gainey says. “There are so many opportunities that need to be explored and managed, and I’m very happy to step into these key projects and be part of building a great consumer brand.”
The opportunity with Proven Winners also has given Gainey the chance to remain in the industry while moving back to her home state of Mississippi.
“We are delighted to have Tabatha on the Proven Winners team,” says Marketing Director Marshall Dirks. “She has an excellent combination of industry experience, a strong marketing and advertising background, as well as a great level of enthusiasm.”