Proven Winners Partnering On Perennials

Walters Gardens, a perennial producer located in Zeeland, Mich., has partnered with Proven Winners to market perennial varieties under the Proven Winners brand name.

The goal of the new partnership is to help growers and retailers increase sales and improve profit margins by selling larger quantities of their best perennials.

“We are very excited to be able to join the Proven Winners family,” says John Walters, CEO of Walters Gardens. “Our plant hybridizing program is now in its sixth season and we have extensive breeder contacts within the industry. We recognized the need to bring these superior new perennial varieties to the marketplace through a venue that is consumer driven and uses a value-added approach. Proven Winners distinguishes itself in a competitive marketplace by helping the retailer become a destination for consumers looking for quality and top performing plants for their gardens.”

Adds Mark Broxon, Proven Winners’ executive director: “Proven Winners has long been impressed with Walters Gardens’ strong perennial plant varieties, dedication to breeding and superior production practices. The annual and flowering shrub markets have been the strength of the Proven Winners brand. By bringing the leading perennial supplier into the Proven Winners family, consumers will be able to find top-quality perennials under a single brand they know and trust, resulting in an even stronger brand for growers and retailers.”

For Walters Gardens and its customers, this move will result in increased promotion of their highest quality perennials via a highly recognized consumer brand. For Proven Winners, this new partnership expands the brand and helps to create more store-within-a-store destination garden centers with a focus on high value, profitable Proven Winners plants.

Walters Gardens will bring about 30 of its best, most unique varieties to the existing line of Proven Winners Perennials in 2011, and the program will expand as more new varieties are added each year.

The Proven Winners propagator network will also offer many, if not most, of these perennials to their customers. In addition to offering Proven Winners perennials, Walters Gardens will continue to provide customers with more than 1,000 varieties of perennials, ornamental grasses, vines and groundcovers. All plants offered by Walters Gardens, Inc. will continue to be sold as bare root and plug liners through their existing sales networks.

The partnership officially begins in July 2011 for the 2011-2012 selling season. Proven Winners perennial varieties offered by Walters Gardens will be introduced at California Spring Trials in March 2011.

Leave a Reply

More From Varieties...
Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)

January 19, 2017

Bailey Nurseries Hosting Spring Previews in February

The previews, which provide education, new variety information, and retail support programs, will take place in Illinois, Minnesota, and Boston.

Read More
Selecta Sponsor bed at Raker trial gardens

January 18, 2017

2016 C. Raker & Sons Field Trials Results

Check out the 2016 field trials results for C. Raker & Sons in Litchfield, MI.

Read More
Joe Cimino, Sakata Seed America

January 17, 2017

Sakata Seed Names New Senior Sales Manager for Ornamentals

Joe Cimino comes to Sakata with past experience at Sun Gro and Florexpo.

Read More
Latest Stories
Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)

January 19, 2017

Bailey Nurseries Hosting Spring Previews in February

The previews, which provide education, new variety information, and retail support programs, will take place in Illinois, Minnesota, and Boston.

Read More
Selecta Sponsor bed at Raker trial gardens

January 18, 2017

2016 C. Raker & Sons Field Trials Results

Check out the 2016 field trials results for C. Raker & Sons in Litchfield, MI.

Read More
Joe Cimino, Sakata Seed America

January 17, 2017

Sakata Seed Names New Senior Sales Manager for Ornament…

Joe Cimino comes to Sakata with past experience at Sun Gro and Florexpo.

Read More
JinPin Flower Seedling Company partners

January 17, 2017

Ernst Benary Partners With Chinese Young Plant Grower o…

The partnership creates a new company called Jinpin Flower Seedling Company, which will focus on providing young plants to the rapidly growing Chinese bedding plant market.

Read More
Dipladenia Sundenia

January 11, 2017

New Tropical and Foliage Plants That Offer Hidden Benef…

Tropical and foliage plants can offer extra paybacks to your customers in terms of health-promoting benefits such as filtering the air, reducing stress, and absorbing noise. Consider these new varieties, hitting the retail market in 2017, for your product mix.

Read More
craspedia-golf-beauty-danziger-feature

January 9, 2017

Growing Tips for Craspedia ‘Golf Beauty’

Laura Robles of Mast Young Plants offers advice on ‘Golf Beauty,’ a novelty plant with can’t-miss yellow flower heads and silver foliage that blooms throughout the summer.

Read More
Bride with wedding orchids.

January 7, 2017

How to Stand Out in the Orchid Market

With the popularity of the Phalaenopsis orchid growing and its saturation in the market, orchid growers are hunting for new ways to stand out from their competitors.

Read More
California Coast

January 3, 2017

Expect Big Changes for California Spring Trials 2017

California Spring Trials 2017 will be here before you know it. Find out what you can look forward to and get a head start on planning and registering for your trip.

Read More
westerlay-orchids-feature

January 1, 2017

How Westerlay Orchids Solved Its Bacteria Problem

Water-borne bacteria was causing havoc with Westerlay Orchids’ production, so the company took preventative action to ensure the health of its plants.

Read More
nepeta-purple-wave-with-roses

December 30, 2016

Allan Armitage: Plants That Can Bring Success in the Ne…

Are you wondering which plants to grow? Here are some perennials, annuals, and herbs that are gaining popularity.

Read More
Honeybelle combo

December 27, 2016

19 New Combos for Containers Big and Small

Check out 19 combos and mixes new for the retail marketplace in 2017 that offer something for every container type.

Read More
sun-parasol-original-crimson-web

December 20, 2016

Suntory Launches Unrooted Cuttings Program for Sun Para…

While the domestically produced rooting program for the Sun Parasol will continue, growers who would like to purchase unrooted cuttings will have the opportunity for the Sun Parasol Original varieties and Garden Crimson.

Read More
santos flare

December 20, 2016

Ball Horticultural Expands Potted Plant Offerings With …

Ex-Plant, which specializes in potted plants, will become a part of Ball’s PanAmerican Seed division.

Read More

December 16, 2016

Please Take Greenhouse Grower’s 2016 Poinsettia S…

Are plant sales up or down compared to last year? How did Black Friday set the tone for this season? What varieties and sizes were your best sellers? Did you try anything new this year to appeal to younger consumer demographics? We tackle all of these questions and more to help you understand the trends in Greenhouse Grower's 2016 Poinsettia Survey.

Read More

December 13, 2016

Dümmen Orange Shares Trends And Season-Extending Tips A…

As a purveyor of a wide collection of poinsettia and potted plant genetics, Dümmen Orange offered attendees a look at current trends – and a glimpse into the future – at its annual event in Columbus, OH.

Read More
Lollipop Flaming Hot Melon combo

December 13, 2016

21 New Combos For Spring To Fall Color In 2017

With the flood of new varieties and flower colors coming on the market, there is no end to the combinations and mixes available for hanging baskets and containers.

Read More
all-america-selections-new-website-home-page

December 3, 2016

New Mobile Responsive Website From All-America Selectio…

All-America Selections has launched a newly redesigned and revamped mobile-responsive website that includes a more attractive design, enhanced search tools, and easier and simpler navigation.

Read More
Sea Breeze Catharanthus combo

December 2, 2016

Four Mixed Container Trends To Watch

Mixed containers are still one of the best-selling SKUs at retail. Pay attention to these four trends that are making their mark on multi-liner mixes and combination containers.

Read More