Proven Winners Partnering On Perennials

Walters Gardens, a perennial producer located in Zeeland, Mich., has partnered with Proven Winners to market perennial varieties under the Proven Winners brand name.

The goal of the new partnership is to help growers and retailers increase sales and improve profit margins by selling larger quantities of their best perennials.

“We are very excited to be able to join the Proven Winners family,” says John Walters, CEO of Walters Gardens. “Our plant hybridizing program is now in its sixth season and we have extensive breeder contacts within the industry. We recognized the need to bring these superior new perennial varieties to the marketplace through a venue that is consumer driven and uses a value-added approach. Proven Winners distinguishes itself in a competitive marketplace by helping the retailer become a destination for consumers looking for quality and top performing plants for their gardens.”

Adds Mark Broxon, Proven Winners’ executive director: “Proven Winners has long been impressed with Walters Gardens’ strong perennial plant varieties, dedication to breeding and superior production practices. The annual and flowering shrub markets have been the strength of the Proven Winners brand. By bringing the leading perennial supplier into the Proven Winners family, consumers will be able to find top-quality perennials under a single brand they know and trust, resulting in an even stronger brand for growers and retailers.”

For Walters Gardens and its customers, this move will result in increased promotion of their highest quality perennials via a highly recognized consumer brand. For Proven Winners, this new partnership expands the brand and helps to create more store-within-a-store destination garden centers with a focus on high value, profitable Proven Winners plants.

Walters Gardens will bring about 30 of its best, most unique varieties to the existing line of Proven Winners Perennials in 2011, and the program will expand as more new varieties are added each year.

The Proven Winners propagator network will also offer many, if not most, of these perennials to their customers. In addition to offering Proven Winners perennials, Walters Gardens will continue to provide customers with more than 1,000 varieties of perennials, ornamental grasses, vines and groundcovers. All plants offered by Walters Gardens, Inc. will continue to be sold as bare root and plug liners through their existing sales networks.

The partnership officially begins in July 2011 for the 2011-2012 selling season. Proven Winners perennial varieties offered by Walters Gardens will be introduced at California Spring Trials in March 2011.

Leave a Reply

More From Varieties...
Pleasant View Gardens Savor Edibles

July 22, 2016

Pleasant View Gardens Targets Millennials With Savor Edibles

Taking something as ubiquitous as vegetables and herbs and giving it a fresh new look is no easy task, but Pleasant View Gardens took on the challenge with extensive research and creative marketing.

Read More
Dummen New Columbus Office

July 21, 2016

Dümmen Orange Opens New North American Headquarters In Columbus, OH

The new office, which officially opened during Cultivate’16, supports the company’s vision to be integrated into a vibrant and inspiring community, and provides a bright, modern workspace for its approximately 30 local employees.

Read More
Pollen Free Lisianthus

July 20, 2016

Sakata Seed Develops World’s First Pollen-Free Lisianthus

With no stamen to produce pollen, the new Lisianthus varieties have improved flower durability and the benefit of no scattered pollen that can cause staining of flowers and machines.

Read More
Latest Stories
Pleasant View Gardens Savor Edibles

July 22, 2016

Pleasant View Gardens Targets Millennials With Savor Ed…

Taking something as ubiquitous as vegetables and herbs and giving it a fresh new look is no easy task, but Pleasant View Gardens took on the challenge with extensive research and creative marketing.

Read More
Dummen New Columbus Office

July 21, 2016

Dümmen Orange Opens New North American Headquarters In …

The new office, which officially opened during Cultivate’16, supports the company’s vision to be integrated into a vibrant and inspiring community, and provides a bright, modern workspace for its approximately 30 local employees.

Read More
Pollen Free Lisianthus

July 20, 2016

Sakata Seed Develops World’s First Pollen-Free Lisianth…

With no stamen to produce pollen, the new Lisianthus varieties have improved flower durability and the benefit of no scattered pollen that can cause staining of flowers and machines.

Read More

July 19, 2016

17 New Vegetable Intros For Greenhouse Production

New varieties of edibles introduced at 2016 California Spring Trials offer something for every type of gardener, from the beginning do-it-yourselfer to the hardcore, heirloom-only type. Check out some of the new varieties we saw at Spring Trials this year that will be available for retail in 2017.

Read More
One Earth Edibles From Peace Tree Farm

July 16, 2016

How To Capture Your Share Of The Edibles Market

At Peace Tree Farm, One Earth Edibles represent healthy living on a healthy planet.

Read More
Terra Nova Nurseries Catalog

July 15, 2016

New Product Catalog From Terra Nova Nurseries Designed …

The new catalog, which made its debut at Cultivate’16, offers easy access to organized genera grouped alphabetically, and also by size, color, habit, top sellers, photography, newest varieties, and USDA horticultural zones.

Read More
Pleasant View Open House

July 8, 2016

Pleasant View Gardens And D.S. Cole Growers Hosting Ope…

The 20th annual event will feature new introductions from Proven Winners, as well as annuals, combos, and Pleasant View’s new Savor Edibles and Fragrants line.

Read More
NatureSweet

July 5, 2016

NatureSweet And Ganfer Partner On Tomato Production

The partnership will add more than 250 acres of NatureSweet greenhouse tomato production over the next three years.

Read More
SunPatiens Sakata Medal of Excellence Feature

June 29, 2016

SunPatiens Earns The 2016 Medal Of Excellence In Market…

With its reputation for excellent garden performance from spring to frost, and as a problem-solver for Impatiens Downy Mildew, SunPatiens has become a “hero plant” that helps gardeners succeed.

Read More
Kelly Norris - feature

June 28, 2016

Kelly Norris: Three Variety Trends That Caught My Eye T…

My reflections on promising new plants, the realities of market penetration, and adding value along the supply chain.

Read More
Dr Allan Armitage

June 25, 2016

Three Types Of Plant Consumers To Watch

There are three emerging groups of plant consumers that you should be targeting for plant sales in the future, according to Allan Armitage.

Read More
FleuroStar Award Ceremony

June 20, 2016

Begonia Hybrid ‘Miss Malibu’ Takes Home FleuroStar Awar…

The award from Fleuroselect was announced at the Green Inspiration Event in Amsterdam.

Read More
Caryopteris 'Beyond Midnight Bluebeard'

June 20, 2016

Keep The Sales Coming With 16 New Blooming Varieties Fo…

Plants that put on a show from first frost long into fall and offer the color options consumers want for their gardens go a long way toward extending sales further into the season and can help maintain your sales momentum going strong. Check out these 16 new blooming varieties, both traditional favorites and new alternatives, for your fall crop selection.

Read More
'Osaka' Flowering Cabbage (Sakata Ornamentals)

June 18, 2016

Mark Your Calendar For Sakata Seed Trials In August

Sakata has set two dates for its California-based trials: Aug. 15-17 in Salinas, and Aug. 17-19 in Woodland.

Read More
Tomato Congress Logo

June 15, 2016

International Tomato Congress In Mexico Will Focus On G…

The event, which takes place in San Luis Potosi from July 20-22, will feature discussions on production strategies, cost management in protected structures, and optimizing your greenhouse environment.

Read More
Nir Nursery Wax Flower Pot Plant

June 14, 2016

Danziger Reaches Deal To Distribute Nir Nursery Varieti…

With the agreement, Danziger becomes the exclusive distributor of Nir’s product line, which includes cut flowers, foliage, pot, and garden plants.

Read More

June 14, 2016

Dümmen Orange Expands Its Succulent Offerings Through N…

According to Dümmen Operations Director Kate Santos, succulents are an attractive growth category because of their ease of use, shelf life in stores, drought tolerance, and versatility in application.

Read More
'Osaka' Flowering Cabbage (Sakata Ornamentals)

June 14, 2016

New Cool Season, Vegetable, And Foliage Crops For Fall …

Whether you’re providing pansies and violas to the garden center for fall color or decorative edibles to grace patio containers, consider these 16 varieties for fall crop sales, newly introduced for 2016 and hitting retail in 2017.

Read More
[gravityform id="35" title="false" description="false"]