Q&A: Greenheart’s DeVor On The Next Roses

Q&A: Greenheart's DeVor On The Next Roses

Bill DeVor, general manager and COO at Greenheart Farms in Arroyo Grande, Calif., looks back on the last decade of rose production and what the possibilities for roses are over the next few years.

GG: How would you characterize the health of the overall rose market? How about the different types of roses (i.e. hybrid teas, grandifloras, shrub roses) and the overall health of those submarkets?

BD: The rose industry has been going through a significant amount of change over the past decade. Over the past hundred years, we as an industry were so focused on flower type (hybrid tea) and color, that disease resistance and hardiness were a plus but not a requirement. We taught our customers to fear the product that we were producing. Roses were separated into their own world and not thought of as a practical or dependable perennial landscape plant.

Bringing a new variety to market, from hybridization to introduction, is about 10 years. That’s quite a long time. In the early 1980s this effort was well underway, but not until Knock Out hit the market did the nursery industry as a whole became aware of the ease of production and the new opportunities that could exist with roses. Knock Out opened the flood gates and the nursery industry regained confidence in roses as a landscape plant.

GG: Considering the shakeup in some of the big rose breeders and growers over the last year or two, is there a better overall focus from both breeders and growers to meet consumer needs?

BD: The Conard-Pyle Company, Kordes and Weeks (Roses) have put forth tremendous effort over the past two decades. We were first exposed to the Knock Out family of roses and now the Drift Roses. I can say that over the next two to three years, everyone is going to be blown away by the new genetics and varieties that will be hitting the market.

GG: Roses have obviously evolved over time from the Grandma-style hybrid teas and grandifloras to the shrub type. Last year, we saw Greenheart’s bedding plant-style roses introduced at the California Spring Trials. Do you look at the bedding play-style rose as the next big thing or a complement to the smaller, shrub-type roses?

BD: It was imperative that nurseries erase what they knew about the “old style” roses. Disease resistance, hardiness and performance were the first traits to accomplish, and all the major hybridizers have focused on these traits. The new genetics are phenomenal. There are no rules for roses anymore. It is my belief that the possibilities are endless for roses, as long as they have been thoroughly trialed from beginning to end.

GG: What excites you most about the rose market in the upcoming year or two?

BD: Large flowered, colorful and fragrant roses. The hybridizers have done a phenomenal job taking what has been learned from developing the disease-resistant hardy shrub roses of today and creating novel performers for the future. Being on the front end of buildup and production, we get to see it all first and it is very exciting.

Leave a Reply

More From Varieties...
all-america-selections-new-website-home-page

December 3, 2016

New Mobile Responsive Website From All-America Selections Offers Improved Navigation

All-America Selections has launched a newly redesigned and revamped mobile-responsive website that includes a more attractive design, enhanced search tools, and easier and simpler navigation.

Read More
Sea Breeze Catharanthus combo

December 2, 2016

Four Mixed Container Trends To Watch

Mixed containers are still one of the best-selling SKUs at retail. Pay attention to these four trends that are making their mark on multi-liner mixes and combination containers.

Read More
kelly-norris

December 2, 2016

Kelly Norris: How The “Me Too” Philosophy Affects Plant Breeding

When you’re selling the exact same thing as everyone else, it’s unrealistic to expect customers to buy only from you.

Read More
Latest Stories
all-america-selections-new-website-home-page

December 3, 2016

New Mobile Responsive Website From All-America Selectio…

All-America Selections has launched a newly redesigned and revamped mobile-responsive website that includes a more attractive design, enhanced search tools, and easier and simpler navigation.

Read More
Sea Breeze Catharanthus combo

December 2, 2016

Four Mixed Container Trends To Watch

Mixed containers are still one of the best-selling SKUs at retail. Pay attention to these four trends that are making their mark on multi-liner mixes and combination containers.

Read More
kelly-norris

December 2, 2016

Kelly Norris: How The “Me Too” Philosophy Affects Plant…

When you’re selling the exact same thing as everyone else, it’s unrealistic to expect customers to buy only from you.

Read More

November 29, 2016

How Changes In Plant Patent Law Could Affect Your Varie…

There is an ongoing discussion happening among plant genetics companies about the current laws and ethics of plant breeding, and what the future holds for the improved lawful protection of genetics.

Read More
endless-summer

November 29, 2016

Endless Summer Hydrangeas Will Soon Feature New Identit…

Bailey Nurseries, which first introduced the reblooming hydrangea a decade ago, says the new identity will feature a more contemporary look to appeal to current and future gardeners.

Read More
prince-tut-cyperus-grass-feature

November 28, 2016

Growing Tips For ‘Prince Tut’ Cyperus Grass

'Prince Tut’ from Proven Winners’ Graceful Grasses collection is versatile, working well in all container sizes with its columnar habit and dense canopy and filling out well in the landscape.

Read More
Sea breeze combo

November 26, 2016

Four Mixed Container Trends To Watch

Mixed containers are still one of the best-selling SKUs at retail. Pay attention to these four trends that are making their mark on multi-liner mixes and combination containers.

Read More
Begonia at Oklahoma State University field trials

November 26, 2016

2016 Oklahoma State University Field Trials Results

Check out the 2016 field trials results for Oklahoma State University in Oklahoma City.

Read More
Petunia 'Tidal Wave Cherry'

November 25, 2016

2016 North Dakota State University Field Trials Results

Check out the 2016 field trials results from North Dakota State University in Fargo, ND.

Read More
Scaevola 'Scala Bicolor Blue'

November 24, 2016

2016 North Carolina State University Field Trials Resul…

Check out the 2016 field trial results at North Carolina State University/J.C. Raulston Arboretum in Raleigh, NC.

Read More
2016 Missouri Botanical Garden Flower Trials

November 23, 2016

2016 Missouri Botanical Garden Field Trials Results

Check out the 2016 field trials results for the Missouri Botanical Garden in St. Louis, MO.

Read More
Mitchell’s Nursery & Greenhouse first caught the poinsettia bug in 1996, but the operation didn’t begin trialing the plant until 2004

November 21, 2016

Poinsettia Trials Across The Eastern U.S. To Take Place…

Poinsettia growers interested in keeping up with the latest variety and production trends have the chance to attend university open houses in New Hampshire, Louisiana, and Ohio.

Read More
Coleus 'Main Street River Walk'

November 21, 2016

2016 Michigan State University Field Trials Results

Check out the 2016 field trials results for Michigan State University in East Lansing, MI.

Read More
Field trials at Lucas Greenhouses

November 20, 2016

2016 Lucas Greenhouses Field Trials Results

Check out the 2016 Field Trials results for Lucas Greenhouses in Monroeville, NJ.

Read More
Catharanthus 'Soiree Kawaii Coral'

November 19, 2016

Kansas State University 2016 Field Trials Results

Check out the 2016 field trial results for Kansas State University in Lawrence, KS.

Read More
2016 Massachusetts Horticultural Society field trials

November 18, 2016

2016 Massachusetts Horticultural Society Field Trials R…

Check out the 2016 field trials results for the Massachusetts Horticultural Society in Wellesley, MA.

Read More
verbena-endurascape

November 18, 2016

All-America Selections Announces Its 2017 Slate Of Vari…

Brokers, growers, mail order, and seed packet companies can purchase these varieties immediately. Retailers and consumers will find AAS Winners for sale for the 2017 gardening season as supply becomes available throughout the chain of distribution.

Read More
Vinca 'Valiant Lilac'

November 17, 2016

2016 Metrolina Greenhouses Field Trials Results

Check out the 2016 field trials results for Metrolina Greenhouses in Huntersville, NC.

Read More
[gravityform id="35" title="false" description="false"]