Rocky Mountain Poinsettia Report

Two weeks ago, marketing consultant Jerry Montgomery shared his assessment of retail poinsettias at North Florida box stores. This week, he offers his thoughts on poinsettias at independent garden centers and box stores in Denver, Colo.

Introduction

With less than 12 shopping days left, the roads were clogged and some retailers were extremely busy on Saturday, Dec. 13. Poinsettia inventories were fairly large, and most retailers were offering discounted prices ranging from 20 to 25 percent. At the national retailers, inventories were 90 percent red whereas independents like Paulino’s Garden Center, Echter’s, and Tagawa Garden Center offered an array of colors, novelties and painted poinsettias.

Paulino’s Garden Center: One of the best marketers of poinsettias anywhere, featuring high-quality products that are very well merchandised on tables with appropriate spacing. They have really used the painted concept to differentiate themselves with unique artistic offerings.

Echter’s Garden Center: A high-end retailer offering a nice array of poinsettias well merchandised on tables and nicely spaced. They do not seem to place a large emphasis on poinsettias with more focus on Christmas décor.

Tagawa Garden Center: Another premium garden center in the Denver market offering a wide selection of poinsettias, all merchandised on tables and all spaced so it was easy for the consumer see each plant. What was most interesting is there are practically no broken plants when they are given a little extra space and, of course, the plants display better. With spacing, the consumers rarely had to pull plants out of the displays because they could easily determine the size and shape.

There was not much emphasis on painted poinsettias with two small displays, but Tagawa did have signage that indicated the price for painting any of their poinsettias.

Home Depot
Offered some of the best quality we have seen with more than half of the inventory sold un-sleeved. From the look of the inventory, the sell-through was good. The offer was estimated at 85 percent red with some novelties and one SKU of glittered in a 6.5-inch pot with a nice upgraded container that’s much more attractive than the container used in the Florida market. There were no painted poinsettias in their offer.

Lowe’s
As we observed in Florida, Lowe’s had more SKUs than any other national retailer with huge inventories. They did the best job of spreading the products around the store for maximum exposure. Lowe’s did not offer any painted poinsettias.

Walmart
Walmart is really simplifying its product offering with four basic price points: $4, $7, $10 and $17. It is seemingly a good strategy that is designed to offer their customers price points that move volume. There were no painted poinsettias in the offer. Walmart also had a very consistent and compelling look in its displays with almost all poinsettias in a highly visible green/gold pot cover.

Costco
Offered a 10-inch poinsettia at $15.99 from Tagawa Greenhouses that was a great value, and it appeared as though the sales were brisk with many shopping carts containing one to three plants.

Retailers & Vendors

Retailer Store No.  City  Vendor
 Tagawa GC    Parker   Tagawa Greenhouses 

 Echter’s GC

   Wheatridge  Echter’s
 Paulino’s GC    Denver  Paulino’s
 Home Depot 1548   N. Thornton  Tagawa
 Home Depot 1524  Broomfield  Tagawa
 Home Depot 1517   Westminster  Tagawa
 Home Depot 1503  Thornton  Tagawa
 Home Depot 1502  Arvada  Tagawa
 Walmart 3867   Westminster  Color Star
 Walmart 3223  Westminster  Color Star
 Walmart 5341   Broomfield  Color Star
 Walmart 3824   Westminster  Color Star
 Walmart 1231   Thornton  Color Star
 Walmart 2115   Lakewood  Color Star
 Lowe’s 1630   Lakewood  Color Star
 Lowe’s 0102   Aurora  Color Star
 Lowe’s 2432   N. Westminster  Color Star
 Lowe’s 1989   Westminster  Color Star
 Lowe’s 0340   Arvada  Color Star
 Lowe’s 0246   Northglenn  Color Star
 Costco    Westminster  Tagawa

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Retail Prices Denver Market

Item Size Home Depot Lowe’s Walmart Tagawa Paulino’s Echter
Poinsettias  4.5″  3.27  3.28   9.99   6.49  12.95
W. Rose  4.0″            8.95
   5.5″  3.97          
   6.0″     $4       
   6.5″  7.97  7.98    19.99  16.49  17.99
W. Rose  7.5″            39.95
   8.0″    12.98  $10  39.50  26.99  
   10.0″  15.97  21.98  $17  49.99  44.99  49.50
   12.0″          79.99  
Single Stem  12.0″    24.98        
   14.0″    29.98        
H. Basket            24.99  
H. Basket  10.0″        39.99  45.99  
Ice Punch    9.97          
Glittered  6.5″  9.97  8.98  $7      
Painted  6.5″        24.99  39.99 26.95 
Painted  3.5″        7.99    
Painted  4.5″        12.99    
Painted  8.0″        46.99    
Painted  10.0″        57.99    
Painted  12.0″        69.99    
Cactus  4.0″    4.97        
Cactus  6.0″    8.97        
Cactus  8.0′    12.97        

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Summary

In my extensive travels this year viewing 20 major markets and visiting 971 retail stores, Denver clearly has a better managed, more successful independent garden centers than most metro areas. This is in my opinion due to two significant factors, one being the decline of the carnation industry in the 1970s caused growers to look for alternative crops. While many turned to producing bedding plants others became retail growers before the dominant era of the big boxes.

The second factor: With Denver situated geographically 500 miles away from other major markets, when the big boxes did arrive they had limited vendors who were capable or willing to serve their needs.

It seems as though the painted poinsettia concept has been relegated to the independent garden centers. I saw none in any major retailer this season. Every national retailer did have glittered plants, but in most cases the quantity of glitter used on each plant was so minimal there was little impact.

Leave a Reply

4 comments on “Rocky Mountain Poinsettia Report

  1. Painted poinsettias have so much potential it isn’t funny. But fogging blue or purple (or other colors) over top of white is not the way to go. For a year or two it was novel, but not a big draw in box stores. As an independent, working with the color pallette of paints is THE way to make high end, profitable poinsettias. Let the box store shovel out the mediocre.

  2. Painted poinsettias have so much potential it isn’t funny. But fogging blue or purple (or other colors) over top of white is not the way to go. For a year or two it was novel, but not a big draw in box stores. As an independent, working with the color pallette of paints is THE way to make high end, profitable poinsettias. Let the box store shovel out the mediocre.

More From Blooming Potted Plants...
National Garden Bureau California Vegetable Summer Trials

May 26, 2016

California Summer Vegetable Trials In August Will Cover A Wide Range Of Crops

The National Garden Bureau is once again organizing summer vegetables trials this August in California, giving attendees the opportunity to visit with several breeding companies.

Read More
Eason 2017 Perennials Guide

May 25, 2016

Eason Horticultural Resources Releases New Perennials Guide And Spring Trials Report

The two guides are available in digital and print versions and offer information from several breeders.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

May 25, 2016

15 New Perennials For Bees, Butterflies, And Other Pollinators

These 15 new perennials, available for retail in 2016 and 2017, will produce colorful flowers and foliage year after year, providing habitat and food for bees, butterflies, birds, moths, and other pollinators.

Read More
Latest Stories
streptocarpus yellow blue eye, green fuse botanicals, march 2016

March 29, 2016

California Spring Trials: New Blooming Potted Plants Co…

Blooming potted plants are the gift that keeps on giving for consumers, and the growing opportunities in the gift plant market are opening up new possibilities for growers and retailers. Flower breeders exhibiting at the 2016 California Spring Trials (CAST) have several new blooming beauties of the potted plant variety to show off for the 2017 spring season. Before you head to California in a few weeks, take a look at the slideshow below to get a preview. Which ones will you incorporate into production for 2017?     If you missed our annuals slideshows, don’t worry — you can check them out here. Because so many annuals are revealed at CAST, we had to build two slideshows — one for the Northern Region and one for the Central Region. Also, check out new perennials that will debut at the 2016 CAST. In the coming weeks, you can also see new woody ornamentals and edibles. Also, […]

Read More

February 18, 2016

Poinsettia Survey Shows Strong Sales For Greenhouse Gro…

The year 2015 might have been one that many were glad to see in the rear view mirror, but for poinsettia growers, it was a good sales year — perhaps the strongest in quite a while. Compared to 2014, which was also widely deemed a success among growers for its seasonal cold at just the right time, good weather for shipping, and a good holiday spirit, the 2015 season was solid for a number of reasons. The weather, a rebounding economy, and increased demand all contributed to what growers said was a “very strong” sales season. “It was a strong year beginning to end due to great weather and quality product as the market demanded,” said Dan Chaney of Ivy Acres, in Greenhouse Grower’s 2015 Poinsettia Survey.     “Sales were strong. Demand was better than the previous two years,” said Larry Windham of Windham Greenhouses Inc. “Very good. The […]

Read More

February 10, 2016

Poinsettia Production On The Decline

Poinsettia production is on the decline in several of the top 15 poinsettia-producing states.

Read More

February 1, 2016

12 New Poinsettias For Holiday Growing

Poinsettias are still a consumer favorite during the holidays for home décor and gift giving. For greenhouse growers looking to get a jumpstart on purchasing young plants for the 2016 poinsettia growing season, there is no shortage of great varieties to choose from. Here are 12 new varieties to keep in mind for holiday product offerings.

Read More

January 26, 2016

Beekenkamp And Danziger Partner To Distribute Poinsetti…

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

Read More

January 24, 2016

Positive Consumer Experiences Help Advance The Orchid C…

HGTV HOME Plant Collection plans to expand its Fresh Style product line through a partnership with Green Circle Growers (Oberlin, Ohio), which will supply decorative orchids, tropical plants, and indoor garden combinations. Greenhouse Grower asked Maxwell Sherer about Green Circle's orchid program, the latest trends he’s seeing, and where he thinks orchid growing is headed in the future.

Read More
Feature Image - Tropical Hibiscus

September 18, 2015

How To Grow Tropical Hibiscus

With their bright blooms and hot colors, tropical Hibiscus are popular blooming potted plants for outdoor living spaces and even indoor decór in wintry months. Here’s how to grow them successfully.

Read More
Cayman

August 17, 2015

21 New Blooming Potted Plants For Trouble-Free Greenhou…

Blooming potted plants brighten up almost any occasion. With new colors and an abundance of blooms, these 21 new introductions add a unique, finishing touch to even the most diversified crop mix. Here are 21 new varieties available in 2015 that will hit retail in 2016.

Read More
2014 Poinsettia Season Report

March 18, 2015

Download Greenhouse Grower’s 2014 Poinsettia Seas…

Poinsettia growers report a strong year in 2014, thanks to a few conditions. Seasonal cold at just the right time put consumers in a festive mood to buy early and often, and with no big snowstorms to hold up shipments and a reduction of supply available in the market, the season was strong from start to finish. Greenhouse Grower’s 2014 Poinsettia Survey received 143 responses from growers around the country. Here, you can download the complete results of the survey, by filling out the form.

Read More

March 17, 2015

16 New Blooming Potted Plants You’ll See At The 2…

Blooming potted plants are perfect gift items, and they put the finishing touch on any style of home decor. So when new varieties come on the market, growers and retailers alike take note of plants they know are going to make consumers happy. Check out the slideshow to see some of the new blooming potted plants making their debut to the trade this spring.

Read More

February 17, 2015

Poinsettias Had Their Best Year In Many In 2014

Poinsettia growers report a strong year in 2014, thanks to a few conditions. Growers were encouraged by high plant quality, enthusiastic shoppers and a stronger, less saturated market for poinsettias throughout the selling season. Seasonal cold at just the right time put consumers in a festive mood to buy early and often, and with no big snowstorms to hold up shipments and a reduction of supply available in the market, the season was strong from start to finish.

Read More

January 28, 2015

Holiday Plant Trends And New Varieties

Growers had mixed feelings about the 2014 poinsettia season according to Greenhouse Grower's 2014 Poinsettia Survey. Read about their plans for 2015 and stay up to date on 14 of the newest cyclamen and poinsettia varieties on the market.

Read More
Poinsettia 'Charon Red'

January 6, 2015

Dan Schantz Farm 2014 Poinsettia Trial Recap And 2015 D…

The 2014 Dan Schantz Poinsettia trials featured more than 170 poinsettia varieties. Here's a summary of the event, as well as a 2015 date for your calendar.

Read More

December 29, 2014

Suntory Makes Spirits Bright With Princettia Displays

Suntory Flowers started to introduce its varieties to sister company Beam Suntory by collaborating on a holiday interiorscape featuring Princettia at Beam Suntory's offices in Deerfield, Ill., near Chicago.

Read More

November 25, 2014

Poinsettia Sales Kick In For 2014

Poinsettias are showing up in big box store ads, as well as at independent retail stores. Here's a look at how prices are shaping up for 2014.

Read More

November 14, 2014

University of Florida Poinsettia Trials Will Be Held De…

Poinsettia trials event at the University of Florida will be held on December 9 in Gainesville, Fla.

Read More

November 14, 2014

University Of New Hampshire Hosts 2014 Poinsettia Trial…

The University of New Hampshire will host 2014 Poinsettia Field Trial Open House at its Macfarlane Greenhouses facility on December 4 to 6.

Read More

September 9, 2014

16 Flowering Potted Plants For Every Occasion [Slidesho…

Flowering potted plants are no longer just traditional annual varieties that one buys at the grocery store for a gift. Check out 16 of the newest varieties to hit the market.

Read More
[gravityform id="35" title="false" description="false"]