Shigeru Sarada Leaves Role With Suntory Flowers

Medal Of Excellence: Saluting Suntory

Suntory’s Shigeru Sarada has announced that he is leaving the Suntory Flowers team as of April 1, 2013, to join Suntory Beverage & Food Limited.

With Sarada’s departure, the following individuals will be assuming Sarada’s responsibilities:

• Shunji Ueda, Licensing in U.S., Australia, New Zealand and other areas, global SCM, Head of International Business Division

• Masashi Matsumura, U.S. and Canada new projects, licensing to Japan

• Tsutomu Suzuki, EU, financial management

• Ryuichi Tachibana, Head of R&D Division 

• Tokuro Morimoto, the President of Suntory Flowers will support the above Executive General Managers.

• Sayaka Ishikawa will be in charge of all activities for marketing and promotion in North America with Delilah Onofrey.

• Doug McQueen and his team will continue to develop Suntory Flowers’ websites and mobile sites, while expanding digital resources and capabilities Suntory has built through YESS! – Your Easy Suntory Solution.

• Junko Maruyama will handle plants logistics, Hidemichi Kawajiri will manage labels and commercial trials, and Yasuyuki Murakami will work closely with dedicated breeders in Japan, Vietnam and Australia to complete their missions.

Sarada sent a letter to friends and business partners announcing the news and thanking them for their friendship. The letter reads, in part:

“We are also thrilled to have young growers take a leadership role in championing Suntory varieties in the market. For instance, T. Jay Higgins of Sun-Fire Nurseries and Aaron McDonald of Botany Lane Greenhouse, will be recognized among the 40 Under 40 young industry leaders at OFA this summer. They bring great passion and energy to our team and we appreciate all they do to help us realize our vision of bringing value to our industry and consumers.

“It also has been gratifying to see partners like John and Merrybeth Barone of Barone Gardens grow their business dramatically by embracing the Suntory Collection and dedicating themselves as the source for the full line in the Northeast. We see this type of partnership as the best way to grow sales long term and we are happy to have dedicated growers representing Suntory Flowers.

“I’m very happy to guarantee that all of our team members have great experiences in different business areas, high levels of expertise to pursue the mission, and most importantly, the spirit of Suntory to contribute to the industry with high value products. From the very beginning, Suntory approached the flower business as a category creator with a ‘blue ocean’ strategy – creating new demand in uncontested market space. This spirit carries through to all I will be doing with Suntory in the food and beverage industry.

“I would greatly appreciate if you could extend the same warm support to our Suntory Flowers team members as you have given me in past 14 years. I will pass on all my knowledge to them to make this transition as smooth as possible and continue to offer guidance.

“I would like to take this opportunity to express my sincere appreciation for all your support and partnership you have kindly extended to me during my stay. I wish you, your family, company and the industry all the best and continued success. I look forward to our paths crossing again.”

Topics:

Leave a Reply

More From Varieties...

October 14, 2017

PlantPeddler Hosting Poinsettia Variety Day in December

The event will feature side-by-side comparisons of more than 100 commercial and pre-released varieties from seven breeders.

Read More

October 10, 2017

Coastal Callas Is a Dream Fulfilled for Founder Adrian Espinoza

Adrian Espinoza and his family founded Rancho Espinoza Inc. and Coastal Callas in California seven years ago with a mission and purpose to provide consistent quality and reliable supply of calla lilies to the marketplace.

Read More
Azalea Encore Autumn Bonfire

October 4, 2017

Big Changes on the Horizon for Woody Ornamentals

The future looks bright for the woody ornamentals market, with exciting new varieties in the pipeline that will offer greater disease resistance, cold hardiness, bloom capacity, and more.

Read More
Latest Stories

October 14, 2017

PlantPeddler Hosting Poinsettia Variety Day in December

The event will feature side-by-side comparisons of more than 100 commercial and pre-released varieties from seven breeders.

Read More

October 10, 2017

Coastal Callas Is a Dream Fulfilled for Founder Adrian …

Adrian Espinoza and his family founded Rancho Espinoza Inc. and Coastal Callas in California seven years ago with a mission and purpose to provide consistent quality and reliable supply of calla lilies to the marketplace.

Read More
Azalea Encore Autumn Bonfire

October 4, 2017

Big Changes on the Horizon for Woody Ornamentals

The future looks bright for the woody ornamentals market, with exciting new varieties in the pipeline that will offer greater disease resistance, cold hardiness, bloom capacity, and more.

Read More

October 3, 2017

25 New Blooming Potted Plants for Luxury Sales

Consider these new blooming potted plant varieties that offer full blooms, unique foliage, and a touch of extravagance and easy maintenance for time-strapped customers who want to pamper themselves.

Read More
Hydrangea 'Berry White' (Bailey Nurseries)

October 2, 2017

Woody Ornamentals Market Set for Growth

The woody ornamentals market is looking up. Now, out-of-the box thinking about product offerings and consumer education will keep things moving in the right direction.

Read More

September 27, 2017

New Mum Intros From California Spring Trials 2017

For fall gardening product selection, you can't go wrong with offering mums. Here are a few of the new introductions that we saw at California Spring Trials 2017 that will be making their retail debut in 2018.

Read More
Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)

September 26, 2017

Bailey Nurseries Enhances Product Development Program, …

Plant Introductions, which Bailey purchased almost three years ago, is being rebranded as Bailey Innovations, an entity that will breed and trial new varieties in Georgia.

Read More
Green Fuse Lupine Staircase Pink

September 24, 2017

How to Effectively Grow Staircase Lupine

The Staircase Lupine series, part of Green Fuse Botanicals’ First Light Perennials collection, has the potential to put on a great display with solid and bicolor hues.

Read More
Terra Nova 2018 Catalog

September 23, 2017

Terra Nova Nurseries’ Latest Plant Catalog is Now Avail…

The new 2017-2018 plant catalog, which features hundreds of varieties, series, and collections from Terra Nova Nurseries, pays homage to the company’s 25th anniversary.

Read More
Armitage GWA Buffalo Tour 5

September 21, 2017

Tour of Buffalo Gardens Reveals Hidden Gems And Communi…

This past August, Allan Armitage joined the Association for Garden Communicators on a tour of Buffalo. It was a reminder that that we can make a difference in neighborhoods, in cities, and in people’s lives.

Read More
Suntory Grandessa argyranthemum - feature

September 18, 2017

Breeders Open Availability for Unrooted Cuttings; Here&…

With new avenues for buying young plants for vegetative production, growers should have an easier time finding availability and receiving shipments of unrooted cuttings for the coming seasons.

Read More
Ball, Tagawa Succulents Partnership

September 14, 2017

Ball Seed to Partner With Tagawa Greenhouses on New Suc…

The new program includes in-demand retail products that are popular with younger shoppers, allowing growers to easily build a comprehensive succulent program and stay on-trend in the marketplace.

Read More
Strait-Laced Elderberry

September 10, 2017

Check Out the Top Varieties On Display at Farwest 2017

A panel of plant experts, along with show attendees, selected their favorite offerings during the Farwest 2017 New Varieties Showcase.

Read More

September 5, 2017

Hort Couture Announces New Propagation and Broker Partn…

The new grower-propagator partners are deeply vested in the independent garden center channel with propagation expertise, as well as finished production focused on the independent grower.

Read More
Helianthus Sunfinity (Syngenta Flowers)

September 3, 2017

Growing Tips for Helianthus Sunflower ‘Sunfinity…

This annual sunflower is a profuse bloomer with strong branching that produces multiple flowers per plant from spring to fall.

Read More
Ball Seed Field Day 2017

September 2, 2017

Highlights from Ball Seed’s Annual Field Day and Landsc…

Attendees of the one-day event had the opportunity to see new plants in up-close-and-personal trials, and engage with speakers and product experts.

Read More
Bidens Popstar (Kientzler)

August 31, 2017

Allan Armitage: Why I’ve Become a Fan of Bidens

The rather boring plant with mundane daisy-yellow flowers has morphed into a vigorous plant carrying colorful flowers that seems to be comfortable in most of the country.

Read More

August 29, 2017

27 New Impatiens for Spring Color in 2018

Gardeners love impatiens because they are one of the few plants that offer stand-out, splashy blooms for shady areas, and in some cases full sun. There's no shortage of new introductions this year to choose from for your 2018 product mix. Here are 27 new and improved varieties to consider offering to your customers.  

Read More