Spring Meadow Nursery Inc., which is responsible for trialing, selection, distribution, and marketing of all woody Proven Winners genetics in North America, has entered into an exclusive partnership with Proven Winners Europe Ltd. to introduce its flowering shrubs under the Proven Winners brand in Europe along with ValkPlant BV. The expansion creates a cohesive brand for what is now a global market, immediately introducing more than 24 shrubs to the European market, with the potential for 125 or more in the future.
Proven Winners Europe Ltd. is a partnership between six propagators: Kientzler GMBH in Germany, Andreas Psenner E. G. in Italy, Grup Roig in Spain, Plantpol in Poland, Hansson DK in Denmark, and Kernock Park Plants in Great Britain. Beginning in the spring of 2017, Proven Winners ColorChoice flowering shrubs will be propagated and distributed through the Proven Winners Europe Ltd. grower network along with Spring Meadow’s existing European network of growers, which is managed by VIP-Valkplant of the Netherlands.
“The Internet has created a smaller, more connected world where our U.S. marketing campaigns are reaching overseas markets,” says Tim Wood, Head of Product Development at Spring Meadow Nursery. “European growers and consumers contact us regularly asking where to get our plants. Partnering with Proven Winners Europe and ValkPlant connects all the dots.”
Extending the brand and the grower network is also important for plant breeders. Spring Meadow Nursery and ValkPlant work closely with an international network of breeders. The European partnership not only makes it easier to become involved with the brand, but to see the maximum return for their efforts on a larger, international stage.
In 2004, Spring Meadow Nursery formed an exclusive partnership with Proven Winners North America to bring its ColorChoice line of woody plants under the Proven Winners brand. This initially brought more than 30 varieties under the Proven Winners brand, and the number grew to more than 240 woody plants by the spring of 2015.