Spring Meadow Nursery Partnering With Proven Winners Europe To Introduce New Flowering Shrubs

Rhododendron ‘Dandy Man’ (Proven Winners ColorChoice Shrubs)Spring Meadow Nursery Inc., which is responsible for trialing, selection, distribution, and marketing of all woody Proven Winners genetics in North America, has entered into an exclusive partnership with Proven Winners Europe Ltd. to introduce its flowering shrubs under the Proven Winners brand in Europe along with ValkPlant BV. The expansion creates a cohesive brand for what is now a global market, immediately introducing more than 24 shrubs to the European market, with the potential for 125 or more in the future.

Proven Winners Europe Ltd. is a partnership between six propagators: Kientzler GMBH in Germany, Andreas Psenner E. G. in Italy, Grup Roig in Spain, Plantpol in Poland, Hansson DK in Denmark, and Kernock Park Plants in Great Britain. Beginning in the spring of 2017, Proven Winners ColorChoice flowering shrubs will be propagated and distributed through the Proven Winners Europe Ltd. grower network along with Spring Meadow’s existing European network of growers, which is managed by VIP-Valkplant of the Netherlands.

“The Internet has created a smaller, more connected world where our U.S. marketing campaigns are reaching overseas markets,” says Tim Wood, Head of Product Development at Spring Meadow Nursery. “European growers and consumers contact us regularly asking where to get our plants. Partnering with Proven Winners Europe and ValkPlant connects all the dots.”

Extending the brand and the grower network is also important for plant breeders. Spring Meadow Nursery and ValkPlant work closely with an international network of breeders. The European partnership not only makes it easier to become involved with the brand, but to see the maximum return for their efforts on a larger, international stage.

In 2004, Spring Meadow Nursery formed an exclusive partnership with Proven Winners North America to bring its ColorChoice line of woody plants under the Proven Winners brand. This initially brought more than 30 varieties under the Proven Winners brand, and the number grew to more than 240 woody plants by the spring of 2015.

Topics: , ,

Leave a Reply

More From Varieties...
Ball-Bed-with-Midnight-Snack-tomato_Cornell

November 18, 2017

2017 Cornell University Field Trials Results

Check out the 2017 field trials results for Cornell University in Ithaca, NY.

Read More
Pepper Cayenne ‘Red Ember’ (Johnny’s Selected Seeds)

November 17, 2017

Presenting All-America Selections’ Latest Round of Award-Winners

All-America Selections has announced the latest round of its award-winning varieties, each of which was trialed throughout North America by professional, independent, volunteer judges.

Read More
Eason-New-Calibrachoa-Hi-Graft

November 14, 2017

Eason Horticultural Resources Introduces New Decorative Calibrachoa

Created by Hishtil Nursery in Israel, the new decorative forms of calibrachoa feature an 8- to 12-inch stem and come in four colors of calibrachoa blooms on top.

Read More
Latest Stories
Ball-Bed-with-Midnight-Snack-tomato_Cornell

November 18, 2017

2017 Cornell University Field Trials Results

Check out the 2017 field trials results for Cornell University in Ithaca, NY.

Read More
Pepper Cayenne ‘Red Ember’ (Johnny’s Selected Seeds)

November 17, 2017

Presenting All-America Selections’ Latest Round of Awar…

All-America Selections has announced the latest round of its award-winning varieties, each of which was trialed throughout North America by professional, independent, volunteer judges.

Read More
Eason-New-Calibrachoa-Hi-Graft

November 14, 2017

Eason Horticultural Resources Introduces New Decorative…

Created by Hishtil Nursery in Israel, the new decorative forms of calibrachoa feature an 8- to 12-inch stem and come in four colors of calibrachoa blooms on top.

Read More
Pennisetum glaucum 'Copper Prince'

November 13, 2017

Top Performing Plant Varieties from 2017 Field Trials

See some of plant varieties that made top performer lists in 2017 field trials across the country.

Read More
Sakata-Trial-at-Clemson-1

November 10, 2017

A Quick Look at Sakata’s Clemson Landscape Trial

For the first time, Sakata Ornamentals hosted a 2017 Southern Garden Tour trial stop at Clemson University.

Read More

November 8, 2017

2017 Metrolina Greenhouses Field Trial Results

Check out the 2017 field trial results for Metrolina Greenhouses in Huntersville, NC.

Read More
Youngs-Plant-Farm-Themed-Plant-Beds

November 8, 2017

How Young’s Plant Farm Uses Its Trial Gardens to …

The purpose of the trial gardens is to ensure that Young’s is consistently bringing the right product to the marketplace, so consumers will continue to be successful.

Read More

November 7, 2017

Update: Dümmen Orange Acquires McHutchison and Vaughan’…

The move further expands Dümmen’s Orange’s grower reach in North America. McHutchison and Vaughan’s Horticulture will continue to provide full-service offerings to grower customers.

Read More
Metrolina-Home-Garden-Panel-feature

November 6, 2017

Metrolina Shows Off Its Summer Best During Southern Gar…

This summer’s Southern grower trials experienced unseasonably cool weather, but the plants still thrived. Consumer panels topped off the week, providing valuable insight for suppliers, growers, and their retail customers.

Read More
Ball Ingenuity Catalog

November 3, 2017

Ball Seed Releases New Mums, Ball Ingenuity Catalogs

The mum catalog features a new format that organizes mums by color, while the Ball Ingenuity Catalog focuses on marketing opportunities.

Read More

October 29, 2017

Green Leaf Plants New Catalog is Now Available

The new catalog for 2017 and 2018 includes 800 varieties in eight cell sizes, including vernalized.

Read More
Allan Armitage San Marzano tomato plant feature

October 26, 2017

Allan Armitage: Why Simplicity Rules for Younger Homeow…

Most starter gardeners are not looking to buy the ingredients to make a combination planter or basket. They want it made for them — no muss, no fuss.

Read More
Suntory Blue Rose Applause

October 21, 2017

Suntory’s Blue Rose ‘Applause’ Now Available to U.S. Fl…

‘Applause’ was originally introduced to the U.S. in 2011, and since then it was been successfully tested and selected to meet new market conditions.

Read More

October 17, 2017

14 New Shrubs With Fringe Benefits

What’s popular with shrubs? Consumers want varieties that will give them more return on their investment, in terms of long-lasting blooms and multi-season appeal that lasts from spring until fall and at times stretches into the winter months. Here are 14 new varieties of shrubs and sub-shrubs to consider for your product mix in 2018.

Read More

October 14, 2017

PlantPeddler Hosting Poinsettia Variety Day in December

The event will feature side-by-side comparisons of more than 100 commercial and pre-released varieties from seven breeders.

Read More

October 10, 2017

Coastal Callas Is a Dream Fulfilled for Founder Adrian …

Adrian Espinoza and his family founded Rancho Espinoza Inc. and Coastal Callas in California seven years ago with a mission and purpose to provide consistent quality and reliable supply of calla lilies to the marketplace.

Read More
Azalea Encore Autumn Bonfire

October 4, 2017

Big Changes on the Horizon for Woody Ornamentals

The future looks bright for the woody ornamentals market, with exciting new varieties in the pipeline that will offer greater disease resistance, cold hardiness, bloom capacity, and more.

Read More

October 3, 2017

25 New Blooming Potted Plants for Luxury Sales

Consider these new blooming potted plant varieties that offer full blooms, unique foliage, and a touch of extravagance and easy maintenance for time-strapped customers who want to pamper themselves.

Read More