State Of Botanical Gardens A Red Flag

The drive on Euclid Avenue east of Downtown Cleveland takes you past some of the city’s finest parts. As Public Square fades in the distance, spiraling concrete planters containing sweet potato vine, green fountain grass and trailing impatiens appear.

As East Fourth Street flashes by on your right, coleus, New Guinea impatiens, torenias and spider plants greet you in one of Cleveland’s few up-and-coming entertainment and residential districts. But continue on Euclid, past East 30th or so, and Cleveland’s harsh inner-city reality hits you. Dilapidated homes and abandoned buildings now litter one of America’s once great cities. Between Cleveland State University (on the edge of downtown) and the Cleveland Clinic (100 blocks east of downtown), the scene is one most people avoid. They avoid it because the beautiful cityscape of coleus and concrete planters gives way to commotion and crime.

Fortunately, soon after you pass the Cleveland Clinic, another one of Cleveland’s jewels appears: University Circle, home to a natural history museum, a nationally renowned art museum and the Cleveland Botanical Garden, which features an 18,000-square-foot greenhouse and covers 10 acres outdoors.

Still, one apparently growing botanical garden problem–everywhere, not just in Cleveland–is that botanical gardens are not catering to the “gardening public.” These days, botanical gardens are looking for people who go to art museums and zoos. They’re hosting concerts and food festivals to reel in new visitors. Gardening is going by the wayside.

Judith H. Dobrzynski of The New York Times points this trend out in her July 26 article, “Botanical Gardens Look For New Lures.” The Cleveland Botanical Garden, for example, hosted a biennial Flower Show over the last quarter century–and the event regularly drew as many as 30,000 visitors. Last year, though, the botanical garden couldn’t find sponsors for the show, and it was ultimately abandoned. So what gives?

“Botanical gardens are experiencing an identity crisis,” Dobrzynski writes. “Among the long-term factors diminishing their traditional appeal are fewer women at home and less interest in flower gardening among younger fickle, multitasking generations.”

The greenhouse floriculture industry may shrug at this development and think of botanical gardens as separate from greenhouse operations. But the truth is botanical gardens serve on the front line to consumers. Botanical gardens provide inspiration, and inspiration, in many cases, leads to purchasing.

We’ve known long enough our industry is fighting an uphill battle with consumers. Now, one of our greatest resources to connect with consumers is conflicted.

On the bright side, concerts and food festivals are at least attracting visitors to botanical gardens. But the botanical garden’s primary draw should be plants, just as the natural history museum’s draw is artifacts and the art museum’s draw is artwork.

Saving Ourselves

Back in the car, driving east from Cleveland, you get a taste of the good our industry does. Unfortunately, the bulk of the journey along Euclid reminds you our industry can do more.

Botanical gardens can do more to promote gardening, as well, but it’s also our responsibility to do a better job connecting with working women and young people who could care less about our craft. If we don’t do a better job, our next home will be the natural history museum–because gardening will be extinct.

Leave a Reply

More From Varieties...

August 23, 2016

Kick Spring Sales Up A Notch With 18 New Plant Introductions For 2017

It’s time to look forward to the spring season and what plants will get your business off to the right start. These 18 new cultivars have all the traits of good breeding — uniform habits, bold colors, showy blooms, good vigor, and excellent branching.

Read More

August 23, 2016

Gardens Alive! Parent Company Buys Zelenka Farms

  Zelenka Farms, which has been in Chapter 11 bankruptcy, says LM Farms, which owns Gardens Alive!, has purchased the company and all of its assets. BFN Operations LLC and its affiliated entities, d/b/a Zelenka Farms, operated one of the largest wholesale nurseries in the U.S. Its products include shrubs, trees, perennials, roses, and groundcovers. The owners of Gardens Alive! have successfully purchased several other companies from bankruptcy and are experienced nursery managers. Niles Kinerk, Chairman of LM Farms, stated that “the opportunity to purchase Zelenka Farms assets and to continue the turnaround that is well underway is exactly the kind of opportunity that we look for. We understand the efforts of the management team led by Eric Ek and others have been successful, and we will support the management team in the coming months and years.” Zelenka Farms operates its six facilities across the key growing regions in the […]

Read More
Coreopsis-UpTickCream-19793-DarwinPerennials

August 20, 2016

Growing Tips On Coreopsis UpTick Series From John Wilson At Seville Farms

Editor’s Note: In this new feature, the Greenhouse Grower varieties team will choose one noteworthy variety each month we think is worth bringing to your attention. Then we’ll share growers’ and breeders’ perspectives on the best ways to produce it successfully at your operation. This month we focus on the hardy Coreopsis UpTick series, winner of Greenhouse Grower’s 2016 Industry’s Choice Medal of Excellence for Breeding. Growing Tips From John Wilson, Seville Farms When asked about producing Coreopsis UpTick, John Wilson says he doesn’t have much to say because it was so easy to grow. Wilson, a Corporate Grower for Seville Farms, says based on the new series’ strong performance during the trialing he has done so far, the nursery ordered a large quantity of the plants for future growing. “If breeders were looking to come up with something that says ‘wow,’ they have done it with the UpTick Series,” […]

Read More
Latest Stories

August 23, 2016

Kick Spring Sales Up A Notch With 18 New Plant Introduc…

It’s time to look forward to the spring season and what plants will get your business off to the right start. These 18 new cultivars have all the traits of good breeding — uniform habits, bold colors, showy blooms, good vigor, and excellent branching.

Read More

August 23, 2016

Gardens Alive! Parent Company Buys Zelenka Farms

  Zelenka Farms, which has been in Chapter 11 bankruptcy, says LM Farms, which owns Gardens Alive!, has purchased the company and all of its assets. BFN Operations LLC and its affiliated entities, d/b/a Zelenka Farms, operated one of the largest wholesale nurseries in the U.S. Its products include shrubs, trees, perennials, roses, and groundcovers. The owners of Gardens Alive! have successfully purchased several other companies from bankruptcy and are experienced nursery managers. Niles Kinerk, Chairman of LM Farms, stated that “the opportunity to purchase Zelenka Farms assets and to continue the turnaround that is well underway is exactly the kind of opportunity that we look for. We understand the efforts of the management team led by Eric Ek and others have been successful, and we will support the management team in the coming months and years.” Zelenka Farms operates its six facilities across the key growing regions in the […]

Read More
Coreopsis-UpTickCream-19793-DarwinPerennials

August 20, 2016

Growing Tips On Coreopsis UpTick Series From John Wilso…

Editor’s Note: In this new feature, the Greenhouse Grower varieties team will choose one noteworthy variety each month we think is worth bringing to your attention. Then we’ll share growers’ and breeders’ perspectives on the best ways to produce it successfully at your operation. This month we focus on the hardy Coreopsis UpTick series, winner of Greenhouse Grower’s 2016 Industry’s Choice Medal of Excellence for Breeding. Growing Tips From John Wilson, Seville Farms When asked about producing Coreopsis UpTick, John Wilson says he doesn’t have much to say because it was so easy to grow. Wilson, a Corporate Grower for Seville Farms, says based on the new series’ strong performance during the trialing he has done so far, the nursery ordered a large quantity of the plants for future growing. “If breeders were looking to come up with something that says ‘wow,’ they have done it with the UpTick Series,” […]

Read More
Eucomis arrangement from Golden State Bulb

August 19, 2016

What’s New With Blooming Potted Plants

From exotic orchids and lilies to flashy red cyclamen and jaunty gerberas, new blooming potted plants come in every shape, size, and color.

Read More
Craspedia Golf Ball Beauty (Danziger)

August 19, 2016

Learn How Unconventional Plants Can Be Hidden Gems

According to Kelly Norris, plant breeding inspired by consumer motivations and interests restores our connection with consumers thirsty for out-of-the-ordinary plants.

Read More
Petunia 'Moonstruck' (2015 Welby Gardens Field Trials)

August 9, 2016

Welby Gardens Names Top Selections From Its Trial Garde…

Welby Gardens, an exclusive grower of Hardy Boy Plants, tested more than 900 varieties this year in its field and container trials. Find out which varieties were the cream of the crop.

Read More

August 6, 2016

Growing Tips On Petunia ‘Night Sky’ From Da…

Production tips for Petunia ‘Night Sky’ from Dan Chaney, Vice President of Production, at Ivy Acres.

Read More
Janeen Wright

August 5, 2016

Deliver Plant Performance As Promised

It would be ludicrous to promise more than you can deliver. But you can deliver more than you promise to your greenhouse customers.

Read More
OSU 2016 In-Ground trials

August 2, 2016

Ohio State University 2016 Plant Trials Offer Real-Time…

The Ohio State University (OSU) displayed more than 500 cultivars for evaluation this year at the Chadwick Arboretum and Learning Gardens in Columbus, OH. Several Cultivate'16 attendees took the opportunity to wander the trial grounds and evaluate in-ground entries and those in sun and shade containers and hanging baskets.

Read More
Bellis Speedster (Benary)

August 2, 2016

How Fall Can Be About More Than Pansies

Allan Armitage suggests a few notable plants for the fall shoulder, fall sales, and spring shoulder seasons.

Read More
Petunia 'Amore Queen of Hearts' from Danziger

August 1, 2016

Danziger Targets Future Growth With Recent Management C…

The changes will provide a foundation of growth, creativity, and innovation, notes Micha Danziger, who will now serve as chairman of the Board of Directors.

Read More
Griffin 2017 Seed and Plant catalog

July 31, 2016

Griffin 2017 Plant Catalog Now Available In Print And D…

The print catalog features more than 280 new varieties, while the digital edition has several bonus resources.

Read More
Westhoff-Florist Holland combos

July 30, 2016

Pair New Spring Crops With Fresh Ideas For Increased Sa…

There are plenty of exciting, new spring crops to consider incorporating into your crop selection. What will set your operation apart is how creative you are about what plants you select, and how you promote them.

Read More
Pleasant View Gardens Savor Edibles

July 22, 2016

Pleasant View Gardens Targets Millennials With Savor Ed…

Taking something as ubiquitous as vegetables and herbs and giving it a fresh new look is no easy task, but Pleasant View Gardens took on the challenge with extensive research and creative marketing.

Read More
Dummen New Columbus Office

July 21, 2016

Dümmen Orange Opens New North American Headquarters In …

The new office, which officially opened during Cultivate’16, supports the company’s vision to be integrated into a vibrant and inspiring community, and provides a bright, modern workspace for its approximately 30 local employees.

Read More
Pollen Free Lisianthus

July 20, 2016

Sakata Seed Develops World’s First Pollen-Free Lisianth…

With no stamen to produce pollen, the new Lisianthus varieties have improved flower durability and the benefit of no scattered pollen that can cause staining of flowers and machines.

Read More

July 19, 2016

17 New Vegetable Intros For Greenhouse Production

New varieties of edibles introduced at 2016 California Spring Trials offer something for every type of gardener, from the beginning do-it-yourselfer to the hardcore, heirloom-only type. Check out some of the new varieties we saw at Spring Trials this year that will be available for retail in 2017.

Read More
One Earth Edibles From Peace Tree Farm

July 16, 2016

How To Capture Your Share Of The Edibles Market

At Peace Tree Farm, One Earth Edibles represent healthy living on a healthy planet.

Read More
[gravityform id="35" title="false" description="false"]