Terra Nova Nurseries has released its first-ever Garden Decorating Guide), which is designed to help educate brokers, growers, retailers, and landscapers about available Terra Nova Nurseries varieties. The guide has also been conceptualized to make plant selection easier based upon color palette, and was inspired by The Pantone Matching System color guide and the general notion of home decorating guides and catalogs.
The guide’s wheel-shaped design is based upon a creative new approach to color blocking in which new plant introductions are grouped and displayed by color.
Every variety in the Garden Decorating Guide is featured on a dedicated 9- by 2.5-inch sturdy card printed on heavy paper stock. All cards are affixed by a white pin that fastens the wheel as a cohesive, flexible sales and marketing tool purposed for plant selection.
One highlight of the Garden Decorating Guide is a wide range of professional photos portraying close-up or garden shots of each plant. The individual plant cards also co-feature two companion plants for effortlessly pairing several varieties with harmonizing hues, textures, shapes, sizes, and growing conditions. Ordering information with specifics regarding liner and boxing options, as well as details about multiples and minimums, are located on the inside-back cover of the guide.
Requests for the guide can be made on Terra Nova’s website.