Tesselaar Goes To TV

Anthony Tesselaar Plants, an international marketer of high-quality plants based in Melbourne, Australia, will launch an aggressive multimedia advertising campaign this spring in the United States.

The national ad campaign is designed to support Flower Carpet roses, Tropicanna cannas, Volcano phlox and other branded plant products, and it will air on HGTV and the DIY channel.

Tesselaar Plants will also run an interactive and Flash video campaign online at www.hgtv.com and www.diy.com.

The ads feature Tropicanna cannas dancing to a steamy South American beat, Flower Carpet roses as champs in a sports stadium and a bee delivering the buzz about Volcano phlox.

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