The Top Four Succulent Genera

The Top Four Succulent Genera

The 1970s was a “groovy” bohemian and eclectic decade featuring sexy and diverse fashions including wide-collared shirts and tight bell-bottom jeans. A time capsule back to a ’70s home might find shag carpeting, beanbag chairs, candles and faux fur furniture–all trends that have found their way back to our post-millennial residences today. Retailers also look to the past to reinvigorate the future.

A major trend in retail greenery favors succulents, also known as fat plants, which are water-retaining plants that thrive in arid climates. The stars of the succulent plant family are cacti (cactaceau) better known as cactus which achieved widespread popularity in the 1970s. While all cacti are succulents, not all succulents are cacti. Succulent plants are found in more than 60 plant families which have evolved their water-storage tissues in their enlarged leaves, roots or stems as an adjustment to arid environments.

Iconic national and international retail brands such as Restoration Hardware, Crate & Barrel and 7 For All Mankind are finding style inspiration with succulent plants. Founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 with headquarters in Los Angeles, California, 7 For All Mankind represents the luxurious and carefree California lifestyle.

“We love using succulent plants in our stores because they are very much a part of the Southern California culture which represents our brand well since our company began there,” says Sophia Nguyen, creative visual service manager for 7 For All Mankind, a denim and couture brand that is currently sold at its own retail stores, online, and in luxury department stores and high end specialty boutiques in over 80 countries throughout the world.

Restoration Hardware, founded nearly 30 years ago when they opened their first store in Eureka, California, is today one of the leading purveyors of premium home furnishings with more than 100 retail and outlet store locations in the United States and Canada, as well as a rapidly growing direct-to-consumer business that includes stand-alone catalogs and e-commerce sites.

“We chose succulents for their ‘look’ as it is simple and does not compete with a decorative container,” says David W. Block, visual merchandising manager for Restoration Hardware. “Succulent color variations compliment our stores and they are durable and able to withstand the extreme variations of an interior environment better than most plants.”

By making the most of scarce available moisture, succulents survive in habitats that are too dry for most other plants. While cactus are visually striking, their sharp thorns can prove a liability to patrons and employees in retail settings which is why the non-prickly succulent varieties are riding front and center at high end luxury retailers nationwide. Responsible for designing and implementing national consumer interiors with an emphasis in the retail sector of the business including plantscapes, scenting, art and holiday décor, I relay the top four leading succulent trends seen in major retailers across the United States and Canada this season:

1) Aeonium–The aeonium genus features about 35 species of small to medium-sized subtropical succulents that are available in a wide range of plant and leaf sizes. Mostly native to the Canary Islands, Morocco and Africa, the species all grow well in containers and feature rosette leaves on a basal stem.

2) Crassula–Native to South Africa and Madagascar, the crassula variety of succulents, which includes the popular Jade Plant, vary greatly in size, shape and color with some varieties only an inch high at maturity while others become large shrubs.

3) Dudleya–Named after the Stanford University botany professor, William Dudley, the dudleya genus includes about 40 species of succulent perennials from Mexico and the Southwest. With fleshy leaves and rosettes, the dudleya are found in gray to green hues which blend into the scenery when not in bloom.

4) Echeveria–Named after the 18th century Mexican botanical artist, Atanasio Echeverría y Godoy, the echeveria is a genus of succulents that are native to Mexico and South America. They hundreds of varieties of echeveria range in size from small and hard-leafed to large, wavy-leafed varieties that grow to 24 inches across.

Succulents come in many compelling varieties and offer a cornucopia of colors, shapes, styles and textures. Over watering is foe rather than friend to a succulent. With too much watering, the lower base of the succulent will turn brown or even shrink. Adding gravel, sand and stones to the succulent container allows for drainage and also provides for some styling variations. Avoid spider mites and mealybugs by treating the succulents with horticultural oils that work to suffocate the bugs while keeping the plants healthy and vibrant.

Topics:

Leave a Reply

More From Varieties...
Terra Nova Shipping Box

July 20, 2017

Terra Nova Nurseries, Dümmen Orange to Partner on Unrooted Cuttings Production

Terra Nova Nurseries has contracted with Dümmen Orange to produce unrooted cuttings (URCs) from Terra Nova private stock located at Dümmen Orange’s Central America facilities. The URCs will fulfill orders in North America and Europe.

Read More

July 20, 2017

New Perennials, Trial Gardens, and Merchandising Were Highlights of Darwin Perennials Day 2017

Darwin Perennials Day has steadily become one of the must-attend perennial events of the summer. This year, even the weather cooperated.

Read More
2018 Ball Seed Catalog

July 17, 2017

Ball Seed’s 2018 New Varieties Catalog Now Available

The expanded guide includes breakthrough breeding from Ball in annuals, perennials, vegetables, potted plants, and more.

Read More
Latest Stories
Terra Nova Shipping Box

July 20, 2017

Terra Nova Nurseries, Dümmen Orange to Partner on Unroo…

Terra Nova Nurseries has contracted with Dümmen Orange to produce unrooted cuttings (URCs) from Terra Nova private stock located at Dümmen Orange’s Central America facilities. The URCs will fulfill orders in North America and Europe.

Read More

July 20, 2017

New Perennials, Trial Gardens, and Merchandising Were H…

Darwin Perennials Day has steadily become one of the must-attend perennial events of the summer. This year, even the weather cooperated.

Read More
2018 Ball Seed Catalog

July 17, 2017

Ball Seed’s 2018 New Varieties Catalog Now Available

The expanded guide includes breakthrough breeding from Ball in annuals, perennials, vegetables, potted plants, and more.

Read More
Pleasant View Open House

July 16, 2017

Pleasant View Gardens, D.S. Cole Growers Hosting Open H…

The event gives horticulture industry professionals the chance to check out nearly 80 new introductions from Proven Winners, as well as Pleasant View’s new Savor Edibles & Fragrants line.

Read More
All American Selections

July 12, 2017

All-America Selections Celebrates Milestone Anniversary…

Coinciding with its 85th anniversary celebration, AAS is hosting an open house at its new offices, and has also released its annual report.

Read More

July 8, 2017

Plant Patent Law: Protecting the Variety Pipeline

Breeders call for better cooperation in protecting intellectual property while considering how stricter laws and expensive patents could impact the future of innovation.

Read More
Calibrachoa ‘Superbells Holy Moly!’ (Proven Winners)

July 8, 2017

Are Utility Patents Tying Up Innovation With Litigation…

The opportunities for innovation in plant breeding could be greatly advanced by creating an industry-led patent licensing platform.

Read More

July 8, 2017

Fleuroselect and CIOPORA Offer Organizational Leadershi…

Learn why breeders feel these organizations should be emulated in an industry-led initiative to protect plant breeding efforts.

Read More
Thalictrum Nimbus White (Terra Nova Nurseries)

June 30, 2017

Kelly Norris Dishes on New Plants, Going to Seed, and B…

From woody perennials to genetically modified petunias, Kelly Norris gives his take on what turned out to be a busy spring.

Read More
Jim Devereux, Green Fuse Botanicals

June 24, 2017

Green Fuse Botanicals New Vice President is Focused on …

Jim Devereux, who will oversee production, sales, and marketing for Green Fuse, says he hopes to bring genetics to the market that break from traditional production methods for finished growers.

Read More
Ushio Sakazaki feature

June 22, 2017

Japanese Breeder Ushio Sakazaki Wins Medal of Excellenc…

From Supertunias to Superbells, this innovative Japanese breeder has used wild genetics to create game-changing plants that help consumers reconnect with the beauty of nature.

Read More
CallaFornia Red

June 20, 2017

Dümmen Orange Enters Calla Market With Acquisition of G…

Golden State will continue to supply the market through September 2018, at which time Dümmen Orange will assume supply and delivery of much of Golden State’s product line.

Read More
Plantpeddler Variety Day

June 14, 2017

Plantpeddler Hosting Variety Day on Aug. 4 in Cresco, I…

The free event will allow attendees to tour Plantpeddler’s trial gardens, which include more than 1,200 varieties of vegetative annuals displayed in large containers, baskets, window boxes, and beds.

Read More
Jonathan Babikow, Emerald Coast Growers

June 9, 2017

New Head Grower at Emerald Coast Growers is Excited abo…

Jonathan Babikow, Emerald Coast Growers’ new general manager/head grower for its Lancaster, PA, location, talks about his favorite perennials, the advantages of growing in Pennsylvania, and his future hopes for his career.

Read More
Petunia 'Amore Mio' (Danziger)

June 8, 2017

AmericanHort Update on Genetically Engineered Petunias

AmericanHort is actively assisting affected plant breeders, distributors, growers, and retailers as the genetically modified petunia regulatory response continues. Since the last update, there have been several changes to the list of petunias confirmed or suspected of being genetically engineered and therefore unauthorized to be imported or sold. Also, the list of recognized laboratories for petunia variety confirmation testing has expanded. Most importantly, petunia varieties on the USDA-APHIS Biotechnology Regulatory Services (BRS) list require an APHIS Form 2000 for importation. APHIS also began requiring that any Petunia spp. Shipments, not including regulated GE varieties, must be accompanied by a list of variety names. This resulted in some inspection delays at the USDA-APHIS plant inspection station in Atlanta over the past two weeks. In response, AmericanHort has negotiated a more flexible approach with APHIS, and new guidance has just been posted for importing Petunia plants, cuttings, or seed. The new guidance allows […]

Read More
Bailey Expo

June 8, 2017

Bailey Nurseries Expo to Take Place in Late July in Min…

This year’s expo will focus on bridging the gap with Millennials and non-gardeners through creative marketing, engaging in-store displays, and heightened customer service.

Read More
Scaevola Mix from Suntory

June 6, 2017

How Was Your Spring? Let Us Know by Taking Greenhouse G…

Please take a few minutes to answer Greenhouse Grower’s 2017 Spring Recap Survey. The deadline for completing the survey is June 20.

Read More
Eason Horticultural Resources Hot New Perennials Booklet

June 6, 2017

Eason Horticultural Resources Releases New Perennials B…

“Hot New Perennials for 2018” is a compilation of information shared with Eason from a broad range of perennial young plant producers, breeding companies, and breeder representatives.

Read More