Three Green Roof Questions With: Scott Hutcheon

Scott Hutcheon, the western manager for Bright Green, a company with a green roof and a living wall system, discusses the direction green roofs are going here in the United States and the possibilities the still-developing industry can offer growers.

GG: Is the mass market accepting green roofs as much as Bright Green and other providers would like it to be at this point? Where are green roofs the most prevalent?

SH: They are accepting it but no one had any money before. I think now people and developers are starting to go forward with projects, and we are seeing a lot of things on the horizon. The Pacific Northwest and Chicago have always been the areas with the most action in the past, but we are seeing other areas such as Southern California starting to get more movement.

We just finished a 34,000-square-foot green roof retrofit on the Ford plant in Irvine (Calif.) recently, as well as the green roof on the Pasadena power and water plant. Jobs that are coming for us in the near future are the Los Angeles Zoo, Chapman College and the new media arts building in Los Angeles.

GG: How do growers get involved? How production intensive are green roofs?

SH: There are two different ways to install a green roof: plant in place and pre-grown. Growers can participate in both. Pre-grown is where we provide our panel system. Growers plant within and ship out to job sites planted out. With plant-in-place jobs, growers send out specified plant material to the job and we send out our empty panel system so that a landscaper or roofer can plant it within a specified growth media on the roof.

GG: Do you see an opportunity to grow the industry as a whole this way and showcase our products?

SH: Green roofing has a big future. There is a federal bill that might be approved that will rebate about 33 percent of a green roofing project nationally. There are local and state rebates similar to this already, but if it is approved federally it will open the floodgates in a big way for green roofs in the states. When this happened in Germany about 10 years ago, the green roof industry grew five times in a mater of a year or two.

Leave a Reply

2 comments on “Three Green Roof Questions With: Scott Hutcheon

  1. Could you please explain to me the use of plastic panels on a green roof.
    Seems like an added expense and plastic on a roof doesn’t sound very green.
    I understand there is settlement of the growing media over the years.
    How do you deal with this when using trays. I can imagine the sides of the trays will start to show over time as soil depth decreases.
    I look forward to your response.

    Dick Bernauer

  2. Could you please explain to me the use of plastic panels on a green roof.
    Seems like an added expense and plastic on a roof doesn’t sound very green.
    I understand there is settlement of the growing media over the years.
    How do you deal with this when using trays. I can imagine the sides of the trays will start to show over time as soil depth decreases.
    I look forward to your response.

    Dick Bernauer

More From Varieties...
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More
Latest Stories
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More
Syngenta Obsession Cascade

February 15, 2017

Syngenta Introduces Two New Flower Series for 2017

‘Sunfinity’ Sunflower produces multiple branches with numerous flowers that bloom all season long, while ‘Obsession Cascade’ Verbena quickly fills containers with vibrant flower patterns.

Read More
Euphorbia 'Gold Rush'

February 8, 2017

5 Ways to Tie Poinsettias to Lifestyle Trends for Incre…

With poinsettia planning upon us, here are a few ideas to incorporate them into upcoming lifestyle and home décor trends to help increase sales.

Read More
Table setting with begonias for decoration

February 7, 2017

Seasonal Plant Trends for 2017 and Beyond

Aligning your plant sales with popular lifestyle and home décor movements will engage your customers and multiply your profits.

Read More

February 7, 2017

Costa Farms’ Season Premier Presents a First Look at Ne…

The annual event brings breeders, growers, and retailers together to compare new plant varieties and evaluate their performance. Here's a look at some of the new varieties featured in the trial gardens.

Read More
Grateful Heart Rose feature

February 5, 2017

Flower Breeders Making Donations for Heart Disease and …

Companies such as Jackson & Perkins and Proven Winners ColorChoice Shrubs are donating portions of their sales to groups such as the American Heart Association and the Breast Cancer Research Foundation.

Read More
Tyler Beasley

February 1, 2017

Allan Armitage California Spring Trials Scholarship Win…

Beasley, a junior at Oregon State University’s Ecampus who also manages a local community college greenhouse, will join Armitage and a team of Greenhouse Grower editors in attending and reporting on the 2017 California Spring Trials.

Read More
IPM Essen Plant Innovations Winners

January 31, 2017

Top New Plants Recognized at IPM Essen in Germany

Winners were announced in several categories in the Innovations Showcase, from flowering houseplants to cut flowers.

Read More
Allan Armitage San Marzano tomato plant feature

January 25, 2017

Allan Armitage Describes Veggies, Shade Plants, and Cli…

Here's a look at plants that could help you with successful growing in 2017.

Read More
Hibiscus Hollywood Gossip Queen

January 24, 2017

29 New Flowering and Foliage Plants from TPIE 2017

The Tropical Plant Industry Exhibition (TPIE) was the place to be Jan. 18-20 to catch a peek at some of the new plant introductions making their first appearance on the market.

Read More
Quick Plug

January 24, 2017

Dümmen Orange Acquires Quick Plug, a Cutting Compost Su…

Quick Plug technology is designed to open up opportunities for automation and robotization of several product groups and add quality to rooted products.

Read More
EPCOT Suntory Princettia Euphorbia

January 23, 2017

Princettia Euphorbias Charm Vacationers at Disney Resor…

Suntory’s Princettia euphorbias have brought a new color palette to the holiday landscapes at Walt Disney World’s resorts and theme parks in central Florida.

Read More
Youngs Plant Farm Trial Garden feature

January 21, 2017

Don’t Miss the Southern Garden Tour This June

Growers, retailers, and all industry professionals are invited to the 2017 Southern Garden Tour, which is hosted by Young’s Plant Farms, Sakata, and Metrolina Greenhouses, and will be held June 6-8.

Read More
Gaillardia 'Mesa Red'

January 21, 2017

2016 Pike Creek Horticulture Center Field Trials Result…

Check out the 2016 field trials results for The Pike Creek Horticulture Center in Kenosha, WI.

Read More
Anna Chernyavsky

January 20, 2017

New Director of Sales for Bedding Plants and Perennials…

Anna Chernyavsky, who joined Danziger in August 2016, will be in charge of the U.S. and United Kingdom markets.

Read More
Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)

January 19, 2017

Bailey Nurseries Hosting Spring Previews in February

The previews, which provide education, new variety information, and retail support programs, will take place in Illinois, Minnesota, and Boston.

Read More