Up Close On ‘Flirtation Orange’

Up Close On 'Flirtation Orange'

Bright, vibrant colors are still an essential component to selling annuals, perennials and flowering shrubs. For growers, selecting plants that provide a retail punch is extremely important, especially in the main spring season when there are so many varieties to choose from.

‘Flirtation Orange’ diascia is a true spring performer. It offers a great retail presentation and has bright orange color that stands out for the consumer.
 
Color can be powerful. In his book “Why We Buy,” author Paco Underhill describes a concept called a “power display.” The value of a high-color display as customers enter the store is huge in making them pause and consider specific plants amid the riot of color. Underhill states: “A power display of sweaters, for instance, acts as a barrier to slow shoppers down. Kind of like a speed bump. It functions as a huge billboard. It says: Pause a second to look at what you’re walking in on.”
 
‘Flirtation Orange’ is an excellent choice to achieve the eye-catching, color-popping power display. The diascia is also the perfect connection between early spring nemesia sales and continuing color sales into late spring. ‘Flirtation Orange’ prefers cool growing conditions (50 to 70°F) and can be used in both containers and the landscape because they are vigorous plants.
 
During spring, cooler greenhouse spaces will help ‘Flirtation Orange.’ Heated greenhouse space is costly and extremely valuable, so make the most of your early season by growing crops that prefer cool temperatures. Here are some other tips to keep in mind:
 
– Bright Light. Control growth with light intensity wherever possible. Diascia love the sun and become weak when kept in the shade. Try hanging baskets to make the most of the light.
 
– Start Warm. Keep plants at 65 to 72°F the first two to three weeks after transplant. Then move them into cool houses so they can grow out, and let the liner root into the larger containers before moving.
 
– Turn, Turn, Turn. As these cooler crops sell or as the days warm, move these crops outside (like you would with pansies) and replant this space with a second crop for late May and early June sales.
 
For all the cultural information on diascia, visit PWcertified.com/Grower/Plants/Culture.cfm. Cultural information on Proven Winners, Proven Selections and Proven Winners ColorChoice can all be viewed online.

Leave a Reply

More From Varieties...

January 16, 2018

Ball Horticultural Company, KeyGene Announce Successful Genome Sequencing of Impatiens

The companies’ breakthrough high-quality genome sequence and assembly of I. walleriana should lead to more efficient breeding and identification of disease resistance markers for important industry solutions.

Read More
Golden-State-Bulb-Begonia-Feature

January 16, 2018

PanAmerican Seed Buys Begonia Product Line From Golden State Bulb Growers

The acquisition of the popular AmeriHybrid and On Top begonia genetics expands PanAmerican Seed’s assortment in this important class.

Read More

January 16, 2018

20 Colorful Foliage and Tropical Plants for Garden Interest

Add a bit of the tropics to your product mix with new foliage and tropical plant varieties that offer bold colors and distinct patterns.

Read More
Latest Stories

January 16, 2018

Ball Horticultural Company, KeyGene Announce Successful…

The companies’ breakthrough high-quality genome sequence and assembly of I. walleriana should lead to more efficient breeding and identification of disease resistance markers for important industry solutions.

Read More
Golden-State-Bulb-Begonia-Feature

January 16, 2018

PanAmerican Seed Buys Begonia Product Line From Golden …

The acquisition of the popular AmeriHybrid and On Top begonia genetics expands PanAmerican Seed’s assortment in this important class.

Read More

January 16, 2018

20 Colorful Foliage and Tropical Plants for Garden Inte…

Add a bit of the tropics to your product mix with new foliage and tropical plant varieties that offer bold colors and distinct patterns.

Read More
Overview-UGA-Trial-Gardens-2017

January 15, 2018

2017 University of Georgia Field Trial Results

Check out the 2017 field trial results for the University of Georgia in Athens, GA.

Read More
Ipomea-FM-Limon

January 14, 2018

2017 Texas A&M University Field Trial Results

Check out the 2017 field trial results for the Texas A&M AgriLife Research and Extension Center in Overton, TX.

Read More
Metrolina-Southern-Garden-Tour-Feature

January 13, 2018

2018 Southern Garden Tour Includes Visits to Young’s Pl…

The tour is scheduled for June 5-7, 2018, and offers floriculture industry members the opportunity to view trials of thousands of new and proven plant varieties.

Read More
Bidens-Golden-Empire-Danziger

January 10, 2018

Growing Tips for Bidens From a Plant Expert

Even with the ramp up in breeding, producing bidens still takes attention to detail and a focus on quality.

Read More
California Coast

January 9, 2018

2018 California Spring Trials Dates, Times, Locations

It’s time to start planning for a great road trip in April to see all the latest plants on display. This quick reference guide will help you map out your trip.

Read More
Take-2-Veggie-Combo-Burpee-Seed

January 6, 2018

Why Growers Should Not Market Their Plants, But the Sol…

In his latest column, Allan Armitage says landscapers, designers, and gardeners want solutions to problems, not simply a recommendation for one more handsome plant.

Read More

January 4, 2018

Stand-Out New Varieties That Keep D.S. Cole Growers Co…

See what new varieties stood out to Doug Cole, owner of D.S. Cole Growers in Loudon, NH, this year.

Read More
New-Plant-Display-at-Retail

January 3, 2018

Kelly Norris: Why We Need to Reevaluate the New Plant T…

The value of a new plant seems scaled on how quickly producers add it to their lines as opposed to the value it might actually have at the point of consumption.

Read More
Houseplants-for-Millennials

December 29, 2017

Why Millennials Can’t Get Their Fill of Foliage Plants …

The latest Millennial obsession with houseplants goes beyond a desire to grow something. It’s a lifestyle choice they’re making for the mind, body, and soul.

Read More
WebTrackToGo

December 24, 2017

Ball Seed Updates WebTrack To Go App With Enhanced Feat…

The latest update lets users scan seed packets for germination percentage, allowing for efficient production planning and inventory management.

Read More
Costa Farms’ Trial Gardens mimic spring garden conditions across the U.S. to test the metal of new varieties

December 22, 2017

Costa Farms Hosting Winter Open House in January

Costa Farms is planning to open its 2-acre trial garden on Jan. 15, 2018, for its annual Winter Trial Garden Open House, where visitors will have the opportunity to see more than 500 plant varieties of annuals and perennials.

Read More
Begonias-I’Conia-Series-Dümmen-Orange-Miss-Montreal

December 19, 2017

34 New Flowering Annuals to Brighten Up Your Product Mi…

Consumers will soon have the opportunity to experiment with colorful, big-impact blooms in their containers and landscapes. Here are 31 new introductions to consider that will color-up your product mix.

Read More
Combo-at-Youngs-Plant-Farm

December 12, 2017

How to Produce Stunning Combination Containers

It’s easy to produce your own attention-grabbing combos, if you follow this advice from a master combination designer.

Read More
SunStanding-New-Guinea-Impatiens-Dummen-Orange-feature

December 7, 2017

Growing Tips From a Pro for SunStanding New Guinea Impa…

SunStanding New Guinea impatiens hybrids spruce up the landscape with vibrant blooms that explode with color in both sun and shade areas, and they hold up well in heat and humidity.

Read More
Japan-Airlines-princettia

December 7, 2017

Suntory Pairs Princettia with Several Breast Cancer Awa…

Suntory Flowers is partnering with several major brands to support breast cancer awareness and fundraising, using its bright-pink Princettia euphorbias as the ideal plant for Pink Ribbon promotions.

Read More