Horticulturist, writer and researcher Allan Armitage isn’t one to sit idle. Fresh from writing his new book, “It’s Not Just About the Hat — The Unlikely Journey of a Plantsman,” Armitage intends to release an updated version of his Greatest Perennials & Annuals app in late March or early April.
For the past six months, Armitage says updating the app has been challenging due to some problems with Sutro Media. With the help of a new technology partner, the update is back on track, and he will be able to make updates more frequently.
The Greatest Perennials & Annuals app includes a database of hundreds of annuals and perennials and native plants, personally chosen by Armitage. He includes hints for success, his top plant picks and deer and rabbit browsing ratings, as well as several images of each plant and accompanying videos. App users can search the plants by sun, shade, USDA hardiness zones or for flower and foliage.
Although the app already features a listing of several independent garden centers, Armitage hopes to expand this feature and further bridge the gap between the consumer and retailer. In addition to accessing garden center information, users can now use the app’s new geotracking capabilities to quickly locate a store in their area.
“Smaller businesses can now go high tech and be on the cutting edge,” Armitage says. “The app appeals to younger generations attached to their smartphones and tablets. This is a great way for retailers to promote their plants, and the geotracking feature will help drive traffic to their stores.”
The new company Armitage is working with promises a seamless transition with the new update for current users. For those who are new to the app, it can be downloaded through iTunes or Google Play for $4.99.
To list your independent garden center on the app, free of charge, Armitage says to send him the following:
1. Contact information (name, phone, address)
2. How you want people to find you (web address, Facebook, etc.). Only one source can be listed. Every time your information is updated, it automatically updates the app so people can find you.
3. A photo (The best phots are those with shoppers in the store or happy customers or salespeople.)
4. A short paragraph of why your daughter’s friends would want to shop there. Be creative, have fun and don’t be longwinded.
5. Send everything to Dr. A at [email protected].
If you are a fan of Armitage’s Greatest Perennials and Annuals app, you might enjoy learning more about his new book at “Memoirs Of A Plantsman: Q&A With Allan Armitage.”