The National Garden Bureau (NGB) is again traveling the California Spring Trials (CAST) with four influential garden communicators. The goal and intent of this sponsored trip is to connect the originating breeder and broker side of the industry with consumers via these influencers with large followings.
The Garden Communicators attending the 2018 Spring Trials are:
• Tracy Blevins of PlantsMap
• Karen Chapman of Le Jardinet and Fine Foliage
• Gail Pabst of NGB
• Erin Schanen of The Impatient Gardener
• Marianne Willburn of Small Town Gardener
Again this year, NGB is encouraging the industry to use the hashtag #CASpringTrials (without a year) when posting about the trials on social media to build community and exposure for the event and the new varieties introduced there.
Each year since 2015, NGB has invited a group of bloggers/writers to accompany them to CAST. At the trials, these garden communicators are given a unique opportunity to see the origination point of many of their favorite plants and get an insider’s view of the industry.
NGB thanks the following members for their sponsorship contributions which make this trip possible:
• All-America Selections
• American Takii
• Ball Horticultural Co./PanAmerican Seed
• Dümmen Orange
• Ernst Benary
• Harris Seeds
• Proven Winners
• Suntory Flowers
For more information about the program and/or membership in National Garden Bureau, email Diane Blazek or call 630-963-0770.