The Canadian Ornamental Plant Foundation (COPF) and Vineland Research and Innovation Centre have made the decision that due to the current difficult economic climate, the 2009 Niagara Pack Trial and Marketing Innovation Symposium will be canceled.
The Niagara Pack Trial and Marketing Innovation Symposium directly aligned with both Vineland Research and Innovation Centre’s and the COPF’s missions to strengthen relations between growers and breeders for the benefit of the horticulture industry. While there was initially enthusiastic feedback to the concept by contributors, it became apparent that market conditions overshadowed their ability to participate.
“With the majority of companies in the industry looking to cut costs, we felt this wasn’t the right time to ask exhibitors or attendees to take part in a new event,” says Darlene Brown, director of public relations and communications, Vineland Research and Innovation Centre. “This is the time to support the industry by offering new marketing ideas; however, it was felt there may be better means to accomplish this and we along with COPF, will be looking for new and creative ways with which to do so.”