A new commercial promoting Wave petunias in pink packaging recently debuted and will air more than 700 times on 25 national cable channels in the United States and Canada through June 11.
The commercial, themed “Accept the Gardener in You,” can be seen on HGTV, DIY, E!, Lifetime, A&E and Food Network, among others.
“This commercial is designed to get attention and appeal to newer, younger gardeners with an edgy, fun style,” says Diane Hund, director of marketing at Ball. “This year’s entire Wave marketing campaign is unlike anything our industry has ever seen.”
“With more than 12,000 Wave Fan Club members, we know consumers are passionate about this product,” Hund says. “This brand-building campaign capitalizes on that passion to generate buzz for Wave in new ways.”
For more information about Wave petunias, go to www.wave-rave.com.