What’s In? Edibles, Color And …

What's In? Edibles, Color And …

We caught up with Nicholas Staddon, Monrovia‘s director of new plant introductions, and asked him five questions about Spring 2010, the future for Monrovia and emerging industry opportunities.

GG: What is your industry forecast for spring?

Staddon: “I think consumers are excited. It’s been a snowier, wetter, colder winter in many parts of the United States. Last year and, really, the last half of 2008, were difficult years for pretty much everyone in the nursery industry. That’s when the downturn in the economy really hit. Nursery products certainly suffered.

“Sales have been brisk with smaller items–4 inch, gallon and 2 gallon. We’ve certainly seen people pursue those items. We’ve seen people focus more on color items. I think when the economy goes [bad], people look for an immediate satisfaction on items.

“The strongest category of all has been fruit or edibles. The container demand has been insatiable. We just cannot produce enough plant material. This is one item that leads the charge for us. We see those crops continuing to be very popular.”

GG: What are other trends you’re seeing develop at Monrovia?

Staddon: “I think the opportunity we have in the industry is to place edibles as part of the consumer’s wellness program, so that it’s a foundation plant.

“Another great trend is people are very much into plants you can grow into the garden–or harvest the flowers–and bring those indoors. The plants could be hydrangeas or grasses–consumers want to bring them indoors.

“We see more and more people working with patio plants that they’d like to overwinter in the (colder) regions.”

GG: How is Monrovia changing its business to adapt with some of these developing trends you mentioned?

Staddon: “Blueberries are a great example of how we’ve changed our business. For many years, blueberries were grown primarily in the Northern part of the [United States]. There were some very innovative breeders in the Southern part of the U.S. who took these Northern varieties of blueberries and crossed them with native varieties of blueberries. One particular plant is called Rabbiteye (blueberry).

“Blueberries did well on the West Coast of the U.S. and down through the South into Georgia and Florida. Working with these various breeders and hybridizers, it became very apparent to me that there was a great opportunity to move blueberries into the warmer climates of the U.S. where historically we had not seen them. So, in collaboration with our customers and sales forces, we said, ‘Yes, this is a program we want to do.’ So, over two or three years, we started bringing these plants into the nursery. And the program has been enormously successful.”

GG: But are blueberries attractive as a landscape plant?

Staddon: “Historically, blueberries have been used for fruit. Now, we’re using them for color. We’ve got great color of leaves during the growing season. Many of the varieties in the warmer regions are also evergreen. So we have the opportunity to take a plant that has normally been identified as a fruit-bearing plant and use it as a landscape plant.

“Blueberries are still first being sold for the edible factor at the garden centers. But from a business perspective, blueberries become a multiple-sale item. If someone’s going to use blueberries for a hedge, they may buy more.”

GG: The industry is constantly seeing new varieties hit the scene, but is their opportunity to revive old-time favorites this year? If so, which plants will be making a comeback?

Staddon: “There are actually two areas of importance with new varieties. First, I think there are a lot of plants that have been buried. There were plants brought into the U.S. or any country, say back in the late-1800s, which were put into botanical gardens or people’s private gardens, and they were passed over.

“One of the fun things I like to do is bump into these plants that were discovered years ago by plant explorers or plant hunters and bring them into our inventory and see if we can find a place for them. People are always looking for those old and new plants.

“Then there is the category that takes older plants and improves them. A great example is gardenias: Many growers across the U.S. grow gardenias. Everyone carries gardenias. But in many parts, they look good for a year and falter.

“Having said that, we have a great customer in San Diego–Walter Anderson Nursery–that suggested we graft our gardenias on a very old gardenia called thunbergii. Thunbergii has some fabulous qualities in that it is more resistant to root nematodes, which are a plague on gardenias. The plant continues to draw nutrients from the soil when other gardenias have stopped doing that in cold. Thunbergii also continues to draw nutrients from the soil, even in the 50s. It’s a much stronger root stock. So what you’re doing is taking a gardenia and putting it onto a root stock–your leaves are greener, your blooms are larger–and it’s generally an overall improved plant.”

About Nicholas Staddon: Staddon is the director of the New Plants Team and has been a Monrovia craftsman for 20 years. Working with breeders, hybridizers and professional plant explorers, he scours the globe for new creations and discoveries in the plant world. He travels extensively for Monrovia in his quest for great new and notable plants for American gardeners.

Leave a Reply

More From Varieties...
Upper-garden_Mast-Young

November 24, 2017

2017 Mast Young Plants Field Trials Results

Check out the 2017 field trial results from Mast Young Plants in Grand Rapids, MI.

Read More
Pentas-Graffitti-Lipstick

November 23, 2017

2017 Dallas Arboretum Field Trials Results

Check out the 2017 field trials results for Dallas Arboretum in Dallas, TX.

Read More
Pentas-Lucky-Star-Red

November 22, 2017

2017 Louisiana State University Field Trials Results

Check out the 2017 field trials results Louisiana State University in Hammond, LA.

Read More
Latest Stories
Upper-garden_Mast-Young

November 24, 2017

2017 Mast Young Plants Field Trials Results

Check out the 2017 field trial results from Mast Young Plants in Grand Rapids, MI.

Read More
Pentas-Graffitti-Lipstick

November 23, 2017

2017 Dallas Arboretum Field Trials Results

Check out the 2017 field trials results for Dallas Arboretum in Dallas, TX.

Read More
Pentas-Lucky-Star-Red

November 22, 2017

2017 Louisiana State University Field Trials Results

Check out the 2017 field trials results Louisiana State University in Hammond, LA.

Read More
Echeveria-First-Lady

November 21, 2017

2017 D.S. Cole Growers Field Trial Results

Check out the 2017 field trial results for D.S. Cole Growers in Loudon, NH.

Read More
Millet-Copper-Prince

November 20, 2017

2017 Colorado State University Field Trial Results

Check out the 2017 field trial results for Colorado State University in Fort Collins, CO.

Read More
Achillea-Ritzy-Ruby

November 19, 2017

2017 Green Leaf Plants Field Trials Results

Check out the 2017 field trials results for Green Leaf Plants in Lancaster, PA.

Read More
Ball-Bed-with-Midnight-Snack-tomato_Cornell

November 18, 2017

2017 Cornell University Field Trials Results

Check out the 2017 field trials results for Cornell University in Ithaca, NY.

Read More
Pepper Cayenne ‘Red Ember’ (Johnny’s Selected Seeds)

November 17, 2017

Presenting All-America Selections’ Latest Round of Awar…

All-America Selections has announced the latest round of its award-winning varieties, each of which was trialed throughout North America by professional, independent, volunteer judges.

Read More
Eason-New-Calibrachoa-Hi-Graft

November 14, 2017

Eason Horticultural Resources Introduces New Decorative…

Created by Hishtil Nursery in Israel, the new decorative forms of calibrachoa feature an 8- to 12-inch stem and come in four colors of calibrachoa blooms on top.

Read More
Pennisetum glaucum 'Copper Prince'

November 13, 2017

Top Performing Plant Varieties from 2017 Field Trials

See some of plant varieties that made top performer lists in 2017 field trials across the country.

Read More
Sakata-Trial-at-Clemson-1

November 10, 2017

A Quick Look at Sakata’s Clemson Landscape Trial

For the first time, Sakata Ornamentals hosted a 2017 Southern Garden Tour trial stop at Clemson University.

Read More

November 8, 2017

2017 Metrolina Greenhouses Field Trial Results

Check out the 2017 field trial results for Metrolina Greenhouses in Huntersville, NC.

Read More
Youngs-Plant-Farm-Themed-Plant-Beds

November 8, 2017

How Young’s Plant Farm Uses Its Trial Gardens to …

The purpose of the trial gardens is to ensure that Young’s is consistently bringing the right product to the marketplace, so consumers will continue to be successful.

Read More

November 7, 2017

Update: Dümmen Orange Acquires McHutchison and Vaughan’…

The move further expands Dümmen’s Orange’s grower reach in North America. McHutchison and Vaughan’s Horticulture will continue to provide full-service offerings to grower customers.

Read More
Metrolina-Home-Garden-Panel-feature

November 6, 2017

Metrolina Shows Off Its Summer Best During Southern Gar…

This summer’s Southern grower trials experienced unseasonably cool weather, but the plants still thrived. Consumer panels topped off the week, providing valuable insight for suppliers, growers, and their retail customers.

Read More
Ball Ingenuity Catalog

November 3, 2017

Ball Seed Releases New Mums, Ball Ingenuity Catalogs

The mum catalog features a new format that organizes mums by color, while the Ball Ingenuity Catalog focuses on marketing opportunities.

Read More

October 29, 2017

Green Leaf Plants New Catalog is Now Available

The new catalog for 2017 and 2018 includes 800 varieties in eight cell sizes, including vernalized.

Read More
Allan Armitage San Marzano tomato plant feature

October 26, 2017

Allan Armitage: Why Simplicity Rules for Younger Homeow…

Most starter gardeners are not looking to buy the ingredients to make a combination planter or basket. They want it made for them — no muss, no fuss.

Read More