Will Monrovia Stay Or Go?

Now that Monrovia has hired Mike Trebing, the former Hines Nurseries senior vice president for sales and marketing, growers and retailers are concluding that Monrovia will ultimately wind up working with box stores.

We’ve taken a few of the most insightful comments on GreenhouseGrower.com and our sister magazine’s website, TodaysGardenCenter.com, and repositioned them here. Some of the content has been edited for clarity and the majority of the comments have been made anonymously. Here’s what growers and retailers are saying about Monrovia now:

Top Comments

“Monrovia is a great nursery. There are many other great nurseries. Many already sell to the box stores. While I see the symbolism that this change might bring, I have to ask: Is Monrovia really that important to us? Every other major brand, from Blooms of Bressingham to Proven Winners to Smith and Hawken have built their brand on the backs of independents and then given the benefits to the boxes. That is likely how it will always be. Everybody starts small and hopes to make the big time someday. All the more reason to build your own brand around your own garden center and carry the best, cheapest plants you can find regardless of where they come from.”–RGC, TodaysGardenCenter.com

“I believe it is rather disingenuous for [Monrovia CEO Miles] Rosedale to say that Mr. Trebing was hired ‘to explore the box store channel.’ I think it is highly unlikely the box stores are going to wait until the end of January to see if the independent garden centers (IGCs) rally around Monrovia before placing orders. I believe it likely they have very elaborate marketing plans that are well underway, including Monrovia product. It is also my belief that once Monrovia heads down this path they won’t be able to turn back. The box stores will become an ever-increasing percentage of business for Monrovia. They (Monrovia) will never be able to walk away from them.”–Anonymous, TodaysGardenCenter.com

“One thing I can see as a small garden center: There is a change coming. Small garden centers have got to find products and companies that do not sell to box stores. The writing is on the wall with Monrovia. We have carried them for years. I guess that will end now because Home Depot and the like will have them. I know that when I attend trade shows I ask the vendors if they deal with the box stores. If they do, I move on.”–Anonymous, GreenhouseGrower.com

“Given the current conditions of the economy and a long slog for the next three years or so, I believe Monrovia will have no alternative but to move into the box stores. The other choice would be to scale down radically, give up their dominance, be a new smaller company and stay with the independents. I just don’t see that happening. The creditors will not be satisfied that this one time bailout with sustain the company through this awful building recession. They simple have no choice.”–Nick Hudson, TodaysGardenCenter.com

Want More?

More growers and retailers are sharing their two cents on Monrovia’s decision to hire Trebing. Check out what they’re saying at GreenhouseGrower.com and TodaysGardenCenter.com, and let us know what you think.

Leave a Reply

18 comments on “Will Monrovia Stay Or Go?

  1. Several years ago we presented to Monrovia proven greenhouse experience that our microbial products would reduce their inputs costs ( less fertilizers, chemicals and irrigation ) while producing superior plants in shorter growing time. Their refusal to accept new technology is bearing consequences. We refuse to sell to the big box stores because they have sales personnel to understand the science of the soil food web.

  2. I confirm my comments regarding Monrovia Except last sentence sgould read. We refuse to sell to the big box stores because they do noy have sales personnel who understand the science of the soil food web. douglas speed

  3. If Monrovia was desperate to move the huge inventory ($93mil???) and preserve and help the IGC why did they not offer it to the IGC as pay on scan which is what they will have to do as a box store vendor? It would have helped everyone in the food chain from supplier to retailer to consumer. They made a calculated decision to handle this differently and ask the IGC for a bale out while they had already hired a sales manager to set up their box store business. IGC’s really need to look at this dynamic closely. After watching this now for a couple of weeks I find it troubling and more difficult to defend the motives of Monrovia. IGC’s need to bond together to support the companies that are helping them.

  4. After they fired their best rep, Luwanna from my state I didn’t place any order with them. All my orders for Spring went to other companies. I really don’t understand what all the fuss is about. My customers don’t know what a Monrovia plant is from any other and could care less. It’s what the plant looks like, the care it has received since landing at my nursery and the knowledge of the personnel to sell it to the customer. They shot themselves in the foot with me.

  5. This is all quite ridiculous. Business is business, and it all comes down to making money at the end of the day. Unfortunately for some it’s survive or go bankrupt. But it’s still business. Our industry should have no moral obligations to suppliers or buyers more than any other industry. Relationships may be important, but it’s about moving product for dollars and nothing else. If an IGC wants to put themselves on a pedestal and think they’re entitled to an exclusive contract forever, then maybe they forgot what year it is. Every company has their own business model which has to change with the market to remain profitable, including box stores and IGCs. Box stores and IGCs have two distinctly different customer bases. It has nothing to do with quality, variety, price, or branding. Maybe it has more to do with customer service? Box stores rarely have variety or customer service. It’s 2011, small growers must find their niche, big growers must exploit every sales avenue possible. That’s how business works. In one man’s opinion, with a nut point of view, I think the more we can saturate the market with plants of all brands, quality levels, and price points, the better off we are as an industry securing our long-term survival. The more we flood the market, the more we convince the consumer that our product is a “necessity” (on all quality levels). We’re still a very small industry compared to… let’s say toothpaste. We should all be grateful for everything Monrovia has done for independents over the years, and we should applaud them for wanting to put a high-quality product into the box stores, to peak the interest of a whole new generation of consumers in tough economic times… supporting our industry as a whole. Sorry, but I’m not buying the “Box-store vs. IGC for market share” argument, and I probably never will.

  6. Not sure Monrovia should be betting too much on a sales strategy from the now twice defunct Hines sales manager. Boxes will pay less by a lot, and the brand image will quickly reflect that. Somebody already stated the obvious. The plant is what sells. The danger of a new market channel is that the current channel ends it’s support of higher priced product in a pot with somebody’s name on it.
    The boxes will use any west coast shrubs if priced right. I have heard that the Hines guy has already agreed to full scanned based payment for TWo boxes. Watch Costco and Home Depot with no risks. Heard BJs to but only rumered. Start the clock.

  7. It will be interesting to see what happens to the top name brands that sell to the boxes…Proven Winners were seen in Home Depot this past June marked down by half and the worst quality plant imaginable…what are we teaching the new generation of buyer…is this to be the new quality standard? I think it’s smart on Monrovia’s part not to put their branding on the pots at the boxes…this way they can still have the IGC’s promoting the quality of Monrovia while getting the mass sales of the boxes without damaging their name in public.

  8. I would never be so bold as to tell another man/woman how they should run their business. We all know there are enough people out there willing to do that. If by chance the decision makers at Monrovia read this, I hope they can benefit, as I have, from the wisdom of these four quotes.

    1. “When all think alike, then no one is thinking.” Walter Lippman
    2. “Let us never negotiate out of fear, but never fear to negotiate.” John F. Kennedy
    3. “Live together like brothers and do business like strangers.” Unknown
    (And recently added and new favorite)
    4. “I don’t want to be a chicken farmer working for you!” A quote from a very wise women attending an industry meeting on the issue of branding. I wish I new her name.

  9. Several years ago we presented to Monrovia proven greenhouse experience that our microbial products would reduce their inputs costs ( less fertilizers, chemicals and irrigation ) while producing superior plants in shorter growing time. Their refusal to accept new technology is bearing consequences. We refuse to sell to the big box stores because they have sales personnel to understand the science of the soil food web.

  10. I confirm my comments regarding Monrovia Except last sentence sgould read. We refuse to sell to the big box stores because they do noy have sales personnel who understand the science of the soil food web. douglas speed

  11. If Monrovia was desperate to move the huge inventory ($93mil???) and preserve and help the IGC why did they not offer it to the IGC as pay on scan which is what they will have to do as a box store vendor? It would have helped everyone in the food chain from supplier to retailer to consumer. They made a calculated decision to handle this differently and ask the IGC for a bale out while they had already hired a sales manager to set up their box store business. IGC’s really need to look at this dynamic closely. After watching this now for a couple of weeks I find it troubling and more difficult to defend the motives of Monrovia. IGC’s need to bond together to support the companies that are helping them.

  12. After they fired their best rep, Luwanna from my state I didn’t place any order with them. All my orders for Spring went to other companies. I really don’t understand what all the fuss is about. My customers don’t know what a Monrovia plant is from any other and could care less. It’s what the plant looks like, the care it has received since landing at my nursery and the knowledge of the personnel to sell it to the customer. They shot themselves in the foot with me.

  13. This is all quite ridiculous. Business is business, and it all comes down to making money at the end of the day. Unfortunately for some it’s survive or go bankrupt. But it’s still business. Our industry should have no moral obligations to suppliers or buyers more than any other industry. Relationships may be important, but it’s about moving product for dollars and nothing else. If an IGC wants to put themselves on a pedestal and think they’re entitled to an exclusive contract forever, then maybe they forgot what year it is. Every company has their own business model which has to change with the market to remain profitable, including box stores and IGCs. Box stores and IGCs have two distinctly different customer bases. It has nothing to do with quality, variety, price, or branding. Maybe it has more to do with customer service? Box stores rarely have variety or customer service. It’s 2011, small growers must find their niche, big growers must exploit every sales avenue possible. That’s how business works. In one man’s opinion, with a nut point of view, I think the more we can saturate the market with plants of all brands, quality levels, and price points, the better off we are as an industry securing our long-term survival. The more we flood the market, the more we convince the consumer that our product is a “necessity” (on all quality levels). We’re still a very small industry compared to… let’s say toothpaste. We should all be grateful for everything Monrovia has done for independents over the years, and we should applaud them for wanting to put a high-quality product into the box stores, to peak the interest of a whole new generation of consumers in tough economic times… supporting our industry as a whole. Sorry, but I’m not buying the “Box-store vs. IGC for market share” argument, and I probably never will.

  14. Not sure Monrovia should be betting too much on a sales strategy from the now twice defunct Hines sales manager. Boxes will pay less by a lot, and the brand image will quickly reflect that. Somebody already stated the obvious. The plant is what sells. The danger of a new market channel is that the current channel ends it’s support of higher priced product in a pot with somebody’s name on it.
    The boxes will use any west coast shrubs if priced right. I have heard that the Hines guy has already agreed to full scanned based payment for TWo boxes. Watch Costco and Home Depot with no risks. Heard BJs to but only rumered. Start the clock.

  15. It will be interesting to see what happens to the top name brands that sell to the boxes…Proven Winners were seen in Home Depot this past June marked down by half and the worst quality plant imaginable…what are we teaching the new generation of buyer…is this to be the new quality standard? I think it’s smart on Monrovia’s part not to put their branding on the pots at the boxes…this way they can still have the IGC’s promoting the quality of Monrovia while getting the mass sales of the boxes without damaging their name in public.

  16. I would never be so bold as to tell another man/woman how they should run their business. We all know there are enough people out there willing to do that. If by chance the decision makers at Monrovia read this, I hope they can benefit, as I have, from the wisdom of these four quotes.

    1. “When all think alike, then no one is thinking.” Walter Lippman
    2. “Let us never negotiate out of fear, but never fear to negotiate.” John F. Kennedy
    3. “Live together like brothers and do business like strangers.” Unknown
    (And recently added and new favorite)
    4. “I don’t want to be a chicken farmer working for you!” A quote from a very wise women attending an industry meeting on the issue of branding. I wish I new her name.

More From Varieties...
Syngenta CAST 2015

July 27, 2015

New App Brings Syngenta Flowers’ Portfolio To Growers

Syngenta Flowers' newest app allows growers and brokers to quickly access information, descriptions, photos, culture and more on all of Syngenta's varieties.

Read More
Heating Feature image

July 27, 2015

In Hot Pursuit Of Heating Trends For The Greenhouse

From biomass boilers to hydronic-heating systems, growers have a range of options to fit their operation’s unique needs. Here’s what five manufacturers had to say about the latest trends.

Read More
Suzanne McKee

July 27, 2015

ePlantSource’s Suzanne McKee To Hike Grays Peak To Benefit Charlotte and Gwenyth Gray

Just a few years after welcoming their two daughters into the world, Gordon and Kristen Gray are faced with the agonizing diagnosis that their girls, Charlotte and Gwenyth Gray, both have Batten Disease CLN6, a rare neurodegenerative disorder that currently has no cure and is fatal. Children afflicted with this usually do not survive past the age of 12. Since the diagnosis, the friends and family of the Grays, including Suzanne McKee from ePlantSource, have come together to show an enormous amount of support through viral social media campaigns, silent auctions, lemonade stands and various other events and fundraisers. Celebrity support has also come in droves from celebrities such as Ali Larter, Channing and Jenna Dewan Tatum, Drew Barrymore, Dwayne Johnson, Eva Longoria and countless others. The Colorado friends of the Gray family are hiking Grays Peak on August 29 in support of Charlotte and Gwenyth. McKee and Brooke Michaels […]

Read More
Latest Stories
Bunching onion warrior

July 27, 2015

All-America Selections Introduces First AAS Winners For…

All-America Selections announced another group of edible AAS Winners for home gardeners, gourmet gardeners, farm-to-table growers, market growers and anyone interested in a unique, delicious addition to their vegetable assortment. These three winners are the first for the 2016 Garden Season. Additional winners will be announced this fall and winter as the 2015 trials conclude and the breeders meet specified criteria. The first group of AAS Winners for 2016 includes: Bunching Onion ‘Warrior’ (Regional Winner) Mizuna ‘Red Kingdom’ F1 (National Winner) Radish ‘Sweet Baby’ F1 (Regional Winner) All-America Selections has had bulb onions as award winners in the past, but ‘Warrior’ is the first bunching (or green) onion. Similarly, there have been green mustard AAS Winners, but never a red Mizuna (or Japanese Mustard). ‘Sweet Baby’ radish joins nine other radishes that are previous AAS Winners adding a violet colored beauty to an assortment of radishes that range from white […]

Read More
Coleus-Campfire-BallFloraPlant

July 21, 2015

Costa Farms Trial Garden Update: 2015 Late-Season Top-P…

The Costa Farms team announced its late-season top performers in the 2015 Season Premier Trial Garden in Miami, Fla. Its research and development team has been working to grow and evaluate hundreds of varieties and have published their findings here. The plants you’ll find in the link have thrived in Miami’s late-spring conditions. Every spring, the research and development team trials 500 varieties of annuals, perennials and tropical plants from plant breeders around the world. All of the varieties were tested in the 2-acre trial garden. Varieties are assessed for abundance of bloom, crop uniformity and overall performance, which includes factors such as clean foliage, little to no pest damage and the plants’ overall habits and appearances. About 70 varieties scored as top performers during the evaluation period, which lasted from week five to week 19. Transplanting into the trial garden occurred at week 51, and plants were grown in 6-inch pots to finished […]

Read More
Cornell_annual-bed

July 20, 2015

Cornell Floriculture Field Day To Take Place August 11

Cornell’s Floriculture Field Day will be Tuesday August 11 at the Cornell campus in Ithaca, N.Y. An alumni event will be held the evening prior. More information and online registration for both events is available online. Here is some of what will be happening during Cornell’s Floriculture Field Day: 1. New Cornell Alumni and Friends reception. Come to Ithaca, N.Y an evening early for the 2015 alumni and friends event at the Cornell Plantations visitor center. The event, which will be Aug. 10, 5:30-7 p.m., will feature appetizers, New York wine and jazz. It will take place at the Nevin Welcome Center. 2. Armitage and Konjoian kick off the morning program. During the morning program at the Cornell Veterinary School, Allan Armitage, professor emeritus, University of Georgia, will talk about some of his favorite annuals, perennials and veggies for the landscape. Peter Konjoian, of Konjoian’s Floriculture Education Services, will inspire you to […]

Read More
Dragon’s-Breath-Celosia_featured

July 15, 2015

Greenhouse Grower Honors 2015 Medal Of Excellence Breed…

Greenhouse Grower announced its Medal of Excellence winners at the Evening of Excellence, held Monday, July 13 at Cultivate’15  in Columbus, Ohio. The Readers’ Choice Award was presented to Terra Nova Nurseries for Leucanthemum ‘Luna,’ the Industry’s Choice Award went to Celosia ‘Dragon’s Breath’ from Sakata Seed and the Editor’s Choice Award was given to Basil ‘Balsamic Blooms’ from EuroAmerican Propagators Read on to learn more about the varieties that were finalists for the Medal Of Excellence Editor’s Choice, Industry’s Choice and Readers’ Choice Breeding Awards. Thank you to the 2015 sponsors of Greenhouse Grower‘s Medal Of Excellence Awards, Landmark Plastic, Nufarm and Stockosorb. Editor’s Choice Asclepias ‘Monarch Promise’ (Hort Couture) Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Salvia Grandstand Series (Green Fuse Botanicals) Scabiosa ‘Kudos Pink’ (Hishtil Nurseries) Industry’s Choice Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Bidens BeeDance Series (Suntory Flowers) Celosia ‘Dragon’s Breath’ […]

Read More
Pleasant View Gardens Open House

July 8, 2015

This Summer’s Can’t Miss Tours And Events

July and August are packed with events, from greenhouse tours and seminars, to the new Summer Vegetable Trials in California. Check out the list of events for dates and times, as well as information on how to plan your visit. Bailey Nurseries Bailey Nurseries will hold its Minnesota Expo 2015, a jam-packed event showcasing its farm and plants, on July 30, 8 a.m. to 4 p.m. in St. Paul, Minn. In addition to farm tours, participants can enjoy new varieties, hot picks and merchandising displays, as well as attend various seminars throughout the day. A continental breakfast and lunch will be served during the event. Visit the Bailey Nurseries website for the complete schedule and to register online, or contact Sue Gundersen at sue.gundersen@baileynursery.com or 651-768-3372 for more information. Ball Seed Field Day & Landscape Day Ball Seed’s Field Day & Landscape Day will take place July 31, at 8 a.m. in West […]

Read More

July 8, 2015

The Kientzler Group Is Honored For Industry Achievement

Kientzler is one of the world’s most prolific and innovative breeding powerhouses. It has built on its rich history by providing new and exciting genetics to the floriculture industry, with the creation of the market for New Guinea Impatiens with its Paradise and Pure Beauty series, as well as bringing Scaevola, Bracteantha, Sutera and other plant genetics to the marketplace, introduced in the U.S. through the Proven Winners network. Through its Innovaplant facilities in Costa Rica, Kientzler has also become well-known for establishing high standards for quality and cleanliness, and providing a dependable supply of young plants to growers in the U.S. for more than 20 years. With the company’s new business direction starting this past winter, providing its own genetics directly to the U.S. market, 2015 is a great year to honor Kientzler’s past accomplishments and celebrate its new horizons.     Building On A Legacy Of Greatness Kientzler […]

Read More
Medal of Excellence Award

July 6, 2015

Get To Know The 9 Variety Finalists For Editor’s …

Greenhouse Grower‘s Evening Of Excellence reception is rapidly approaching. Here, you can learn more about the varieties that are finalists for the Medal Of Excellence Editor’s Choice and Industry’s Choice Breeding Awards. Thank you to the 2015 sponsors of Greenhouse Grower‘s Medal Of Excellence Awards, Landmark Plastic, Nufarm and Stockosorb. Editor’s Choice Asclepias ‘Monarch Promise’ (Hort Couture) Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Salvia Grandstand Series (Green Fuse Botanicals) Scabiosa ‘Kudos Pink’ (Hishtil Nurseries) Industry’s Choice Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Bidens BeeDance Series (Suntory Flowers) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Lobelia ‘Starship Deep Rose’ (Kieft Seed) Vinca Valiant Series (PanAmerican Seed)     Join us Monday, July 13 in Ballroom 2 at the Columbus Convention Center to find out which varieties will receive the coveted awards. The reception begins at 5:15 p.m. and the ceremony […]

Read More

June 24, 2015

Perennial Container Combos And New Intros Shine At 2015…

Despite a rainy start to the day, more than 300 perennial enthusiasts showed up at 2015 Darwin Perennials Day to see the latest perennial introductions first-hand and connect with some of the best suppliers in the business.

Read More
2015 Readers' Choice

June 24, 2015

The 2015 Readers’ Choice Finalists Up Close And P…

You’ve narrowed the Readers’ Choice Finalists down to top picks in the Annuals, Perennials and Best of the Rest categories. Now it’s time to pick the overall winner. Here’s a closer look at the three finalists to help you make your choice. Then join us during Cultivate'15 at Greenhouse Grower's prestigious Medal of Excellence reception on Monday, July 13, where we will reveal the winner.

Read More
WavePetunias-GrowIt_contest_featured

June 18, 2015

Wave Petunias Sponsors Photo Contest Through GrowIt! Ga…

The gardening season is heating up and the Wave Petunias Team wants to see the #WildestWave. The popular plant brand has joined forces with the GrowIt! Garden Socially app to host a two week contest in June that encourages Wave Fans to share and rate photos of their favorite Wave Petunias. The grand prize is a $100 gift card to the garden center of the winner’s choosing. “We are excited to work with GrowIt! and see our Wave Petunias tagged in cities from coast to coast,” says Claire Watson, brand manager for Wave. “Seeing gardeners’ creative photography, awarding a winner, and learning what each region likes about Wave Petunias will be extremely useful as we further promote our ‘Wow ’em With Wave’ ad campaign this season.” Gardeners can place an entry into the contest by downloading GrowIt!, filling out a profile, and uploading photos of Wave Petunias. Placing the tag #WildestWave in the photo’s comments section […]

Read More
Kaleidoscope Abelia (Plant Haven International)

June 17, 2015

PlantHaven International Launches National Campaign To …

PlantHaven International has partnered with BlueSkye Creative to initiate a national consumer ad campaign that carries across radio, video, print and social media to increase sales of Abelia Kaleidoscope.

Read More

June 17, 2015

Green Leaf Plants Plans Two Open House Events June 25-2…

Green Leaf Plants will hold two open house events this summer to give the public a chance to view trial gardens, take guided tours and learn about new varieties and programs. Both events will be held at Green Leaf Plant's facility in Lancaster, Pa. The event in July will coincide with Penn State University Extension Trials in nearby Manheim.

Read More
Suntory_EuroAmerican Propagators_CAST2015

June 17, 2015

ePlantSource Welcomes EuroAmerican to list of Partners

ePlantSource recently announced a new partnership with EuroAmerican. A complete assortment from EuroAmerican is now available on ePlantSource.com and varieties are available for sale now to customers for the 2015-2016 season. In addition to the innovative varieties included in EuroAmerican’s “Growing Opportunities — 365 Days a Year” program, Savvy Succulents, the Sunny Collection, the Senetti Collection and offerings from breeders such as Suntory and Ball Ornamentals, ePlantSource customers will also gain access to the well known Proven Winners assortment and combination containers. “During the recent California Spring Trials, I had the opportunity to sit down with John Rader at the impressive display in Ventura from EuroAmerican and I couldn’t be happier to now offer the complete EuroAmerican assortment to our customers,” says Gary Falkenstein, president/CEO of ePlantSource. “EuroAmerican is a visionary company and we are proud that they have chosen to work with ePlantSource for the coming seasons.” Catalog listings, […]

Read More
Pleasant View Gardens Open House

June 14, 2015

Pleasant View Gardens And D.S. Cole Growers Open House …

D.S. Cole Growers and Pleasant View Gardens, both a short distance away from each other in Loudon, N.H., have set July 30 as the date for their open house events. Attendance is free, but registration is required.

Read More

June 13, 2015

Bailey Nurseries’ Minnesota Expo 2015 Takes Place…

Bailey Nurseries will hold its Minnesota Expo 2015, a jam-packed event showcasing its farm and plants, on July 30 from 8 a.m. to 4 p.m. in St. Paul, Minn. In addition to farm tours, participants can enjoy new varieties, hot picks and merchandising displays, as well as attend various seminars through the day. Registration is required.

Read More
2015 Readers' Choice

June 12, 2015

Vote For Your Favorite Finalist For Greenhouse Grower&#…

It's time for you, our readers, to decide which variety is picked as the best new introduction in 2015. Voting is now open for Readers' Choice Finalists.

Read More
gapanthus DuchessofDazzle_featured

June 10, 2015

24 Plants That Can Handle Drought

These drought and heat tolerant varieties are both eco-friendly and worry-free garden performers.

Read More
hort couture_Asclepias Monarch's Promise_featured

June 9, 2015

ePlantSource And Hort Couture Partner On Variety Availa…

ePlantSource, a Colorado-based online broker of live goods to professional greenhouse growers, recently announced that the complete collection from Hort Couture is now available to be purchased through ePlantSource.com for the 2015-2016 season. The collection from Hort Couture, which offers exclusive varieties to be retailed through independent garden centers only, includes a full line of annuals, tropical, succulents, herbs, vegetables and ornamental grasses. “We are very excited to add the Hort Couture collections to what ePlantSource offers to professional greenhouse growers,” says Gary Falkenstein, president/CEO at ePlantSource. “We feel they have an exciting concept and they do a fantastic job at selecting products that bring a great draw to independent garden centers.” In making the announcement, ePlantSource touted Hort Couture’s pride in selecting varieties that will help independent garden centers stand apart from their big box counterparts, as well as its rigorous genetic evaluation program to ensure success for growers, […]

Read More