Christina Salwitz 2014_featured

August 12, 2015

Christina Salwitz Says Women Bring A Unique Perspective To The Industry

Garden writer Christina Salwitz is a powerhouse in the industry. She is an expert container designer, works at an independent garden center and runs her own blog. Salwitz is active on social media, and she fights for the industry’s ability to stay autonomous from the big box stores. Most importantly, Salwitz stands out in a field of garden industry people as a design and color specialist who can bring something brilliant and unique to the end consumer. Her garden design business, established in 1998, started with landscaping, then evolved into container design because of increased demand for her unique and color-filled designs. Salwitz continues to work at an independent garden center in order to connect directly with the consumer. She also evolved and expanded her business by blogging, authoring books such as “Fine Foliage” with co-author Karen Chapman, and concentrating on horticultural photography. Demand grew for her work, and by March 2014 her designs were […]

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3D Green Printer

August 11, 2015

3D Printers Sprout Living Designs

Project PrintGREEN is turning 3D printers into on-demand gardeners after designing a “green” 3D printer in 2013. The printer produces living prints, printing customized objects in a variety of sizes and forms. The project was created at the University of Maribor in Slovenia, with a goal to unite art, technology, and nature, creatively producing living designs with the help of technology.

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cannabis, marijuana plant

August 7, 2015

The California Effect: 2016 Could Be A Watershed Year For Cannabis Legalization

For growers who are looking at the potential for cannabis production but are trying to get a sense for the regulatory lay of the land – know that 2016 could be a watershed year for cannabis legalization.

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cannabis

August 7, 2015

Cannabis Producer Solstice Provides Insight To Greenhouse Growers

To gain some real-world insight about what it takes to produce and sell cannabis, and some of the challenges and roadblocks involved, Greenhouse Grower reached out to Solstice, a producer and processor of cannabis for medical and adult use in Washington state. Alex Cooley, the co-founder and vice president of Solstice, gave us an exclusive interview, and answered the following questions to give greenhouse growers a glimpse into different aspects involved in cannabis production. Visit the Solstice website or follow Solstice on Twitter @SolsticeGrown for more information. Greenhouse Grower (GG): First, let’s get to know you. Could you tell us some background about Solstice and how it got started? Alex Cooley: We started Solstice in 2011 to help legitimize the medical cannabis marketplace by providing consistent, lab-tested cannabis of high quality and creating the state’s first cultivation brand. It was started by myself and two other partners, Will Denman and […]

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cannabis, marijuana plant

August 7, 2015

Big Banks A Step Closer To Financing Cannabis — Or Not

A key Senate Appropriations Committee passed a bill on July 23 that allows the nation's capital to establish regulated medical marijuana stores and lets banks provide financial services to state legalized marijuana dispensaries.

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Roots To Re-Entry’s ornamental plant nursery donates plants to local community gardens

August 4, 2015

Roots To Re-Entry Transforms Lives

An inspired employment initiative takes green-job training behind prison walls to help inmates find jobs in urban agriculture and the landscaping industry upon their release, and along the way, it is changing lives for the better. The Roots To Re-Entry (R2R) job training program, conceived by the Pennsylvania Horticulture Society (PHS) and its partners, does more than teach inmates of the Philadelphia Prison System the skills they need to find meaningful employment; it also teaches them invaluable life skills. The PHS staff leads participants through a 16-week course that includes hands-on projects designed to teach them horticultural skills and provide them with training in landscape maintenance and greenhouse growing. In addition to English and math, the nonprofit Federation of Neighborhood Centers (FNC) offers supplemental courses in health education and employment preparedness. Upon inmates’ release from prison, the FNC assists R2R graduates with the transition to life outside prison walls by […]

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Burpee Home Gardens Brand Adds Flowers

July 31, 2015

4 Reasons Retailers Snub National Brands

Greenhouse Grower’s lead editor, Laura Drotleff, and I got into a debate about why garden retailers, especially independent garden centers, snub marketing efforts from breeders and growers. She was very much on the breeders’ and growers’ side, expressing frustration about how limited retailers’ vision can be on the topic. I’ve reported on the garden retail side of the industry since 1998, about the same length of time Laura has reported on growers. I’ve heard a lot of retailer views on this, so allow me to share the most common reasons why retailers decline free marketing: Costs. While the marketing materials are free, and sometimes advertising, participating in these projects usually requires minimum orders. From a grower’s perspective, the minimum orders are reasonable. If garden stores promote a plant line, they need to have enough supplies to satisfy demand. From a retail perspective, if inventory reports show a plant line can […]

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July 30, 2015

Spread Your Risk Beyond Spring Sales [Opinion]

Growers who participated in Greenhouse Grower’s 2015 Spring Crops Recap Survey said they have had enough of the uncertainty that the weather brings. They said it’s time to build up sales in other seasons like fall so we’re not so dependent on spring. As a couple of wholesale growers, both from the Southeast, very eloquently stated, our industry has mastered squeezing everything we can out of the spring season. And while this year happened to be a very successful one, thanks to the improving economy and elevated consumer confidence, they said, “now is no time to celebrate.” “Spring is still Christmas in the horticulture industry, but we have done such a good job focusing on spring that we have neglected other seasons,” one grower said. “Having so many eggs in the spring basket is dangerous. Fall will never be what spring is, but having a solid second season is in […]

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July 29, 2015

2015 Spring Crops Report: Rain Soaks Spring Sales

Rain, rain and more rain. That was the story this spring for the large majority of growers across the U.S. And where it wasn’t too wet, it was too dry. Drought conditions cut sales in the West and Southwest. But it wasn’t all bad. Eighty-nine percent of respondents to Greenhouse Grower’s 2015 Spring Crops Survey declared the season a success, despite its challenges. They said beautiful weather in April and excited consumers who were ready to spend got the season going early, but then cool temps and rainy weekends throughout May and June caused confusion over when and how much to plant. Of the 189 respondents to Greenhouse Grower’s 2015 Spring Recap Survey, 53 percent identified themselves as grower-retailers, 34 percent were wholesale growers and 13 percent said they were young plant growers. Most responses came from the Midwest (27 percent), Northeast (18 percent) and Southeast (16 percent), but also […]

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eMailMarketing feature image

July 23, 2015

Is eMail Dead?

Email as a marketing technique may seem outdated, but when done well, it is still an effective way to share content and market your brand.

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Berns_Roberto Lopez_Purdue6

July 22, 2015

Cultivate’15 Greenhouse Learning Tour Showcases Growers Who Have Changed The Game

Growers took advantage of the Greenhouse Learning tour held Saturday, July 11 at Cultivate'15 to see the strategies and technology two successful growing operations are using to tackle production challenges and come out ahead of the game.

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