Steve Ronyak of Riverbend Nursery Problem-Solves Adding a New Product Line

Change is never easy and almost always disruptive to any business in the midst of it. Adding in a new product or implementing a different way of doing things into existing business and production models can challenge the change management skills of even the most experienced leaders.

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Steve Ronyak, CEO of Riverbend Nursery in Riner, VA, learned how critical good change management is when he decided to implement a new product line into his business. In this Problem-Solvers Video, he discusses how he approached the challenge, overcame obstacles in his way, and brought his team together to ensure a smooth transition.

During the month of May, Greenhouse Grower will feature four Problem-Solvers videos, which are part of the GROW Executive Series digital content program. Each week we will post one new video where we talk to progressive owners, presidents, and CEOs of controlled-environment greenhouse operations about how they solved their most pressing business challenges and what they learned from the experience.

If you missed the first Problem-Solvers video, learn how Henry Huntington, President of lēf Farms and Pleasant View Gardens, approached implementing new technology into his lettuce and greens operation, and watch for more great GROW Executive Series digital content throughout the year.

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Learn more about the GROW Executive Summit, a new Greenhouse Grower event that is the first and only executive-level gathering for modern greenhouse operators across all sectors — a fresh format for exchanging ideas, discussing market challenges, and strategizing for the post-pandemic future. The event will take place December 7-8 in Charlotte, North Carolina at the Sheraton Charlotte Hotel.

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