Garden Writers Association Rebrands To Reflect Expanding Membership Base
The Garden Writers Association (GWA) recently announced it has rebranded itself with the new name “GWA: The Association for Garden Communicators.” The rebranding also includes a new logo and a new management team. Kellen, a global leader in association services and communications, will provide full-service management of the 1,500 member professional society.
The purpose of GWA’s rebrand is to position the association to reflect the diversity of its members. For more than 55 years, GWA has been dedicated to providing leadership, education, and development opportunities for professionals in the field of gardening communication. While GWA’s membership has historically consisted primarily of writers, in recent years it has grown to include photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, Extension service agents, and more.
To help usher the association into this new phase, Kellen will support GWA’s growing membership needs, offer a higher level of professional resources, and bring important innovations to fulfill its mission.
“Kellen’s depth and breadth of services as well as its vast experience and working knowledge of organizations in the communications space will bring exciting new opportunities to GWA,” says GWA President Kirk Brown. “This is a big, new step for us and we look forward to working with the Kellen staff to help bring GWA to the next level.”
In addition to Brown, several seasoned GWA members will be serving on the association’s Executive Committee this year. They include:
• Becky Heath, Vice President
• Jo Ellen Meyers Sharp, Treasurer
• Maria Zampini, Secretary
• Larry Hodgson, Immediate Past President
• Maria Ungaro, Executive Director