New Report Offers Glimpse at Ornamentals Market in 2030

Youngs Greenhouse Space Growing Feature International Association of Horticultural ProducersThe International Vision Project (IVP), a new initiative from the International Association of Horticultural Producers (AIPH), was the first of its kind in ornamental horticulture to set out a forecast for the future of the global industry until 2030. Now, the second report from this project (“Production and Markets: The Future of Ornamentals”) has been published.

After establishing that a variety of macro socio and economic factors will lead to changes in consumer buying behavior, the report asks posits how the ornamentals industry should reposition itself. Identifying three key segments which present the greatest opportunity for growth (governments, consumers, and the private sector), the report explores the industry’s potential for securing its share of future spending, as well the constraints for supply and production.


Based on a country selection model and using key indicators and trends, the report presents detailed analysis and forecasts for production and demand in China and the U.S. (mature domestic producers), Colombia, Ecuador, and Kenya (emerging exporting producers), and Brazil, Mexico, Asia, Thailand, Malaysia, Philippines, Vietnam, and Indonesia (emerging domestic producers). The research uses data drawn from existing and available sources and, where data was unavailable, datasets and qualitative data were gathered to generate brand new industry information and insights.

Findings from this report will help to aid policymakers and industry players to optimize future trade flows and explore future markets and consumer segments.

The IVP report is published by an AIPH Steering Committee made up of a team of international horticultural experts.

“With deeper market intelligence, the industry can prepare and plan more effectively for changes that are likely to be realized in the future,” says AIPH Secretary General Tim Briefcliffe.

The AIPH project will continue to grow and develop and in so doing welcomes contributors. To join the team, send an email to [email protected].

The first IVP report, “Ornamental Horticulture, A Growing Industry?” was published in January 2019. Both reports are now available free of charge and online at the AIPH website.