Costa Farms Debuts Twist.Lift.Water. System for Easy Houseplant Care
Costa Farms is simplifying the houseplant category with the introduction of its Twist.Lift.Water.™ system, a self-watering container available for the brand’s Trending Tropicals® collection and select Exotic Angel® Plants varieties.
The Twist.Lift.Water. system is designed to help plant parents overcome one of the biggest barriers in indoor plant care: inconsistent watering. By removing the guesswork out of watering and maintenance, Twist.Lift.Water. builds plant success after purchase, supporting stronger sell-through and increased customer satisfaction at retail.
5in Livia Collection Twist.Lift.Water Infographic. | Costa Farms
The design features a simple twist-and-lift system that reveals a concealed reservoir. A built-in Waterwick® delivers moisture to the roots as needed, preventing over- and under-watering, two of the most common causes of houseplant decline. This results in happier plants and far less stress for the person caring for them.
“Watering anxiety is real for today’s plant buyers,” says Justin Hancock, Costa Farms’ Director of Research and Development and Brand Marketing. “This new pot removes the uncertainty. The plant essentially waters itself, which builds confidence for beginners and adds convenience for experienced collectors.”
For retailers, the Twist.Lift.Water. pot offers several advantages:
- Aligns with the growing demand for low-maintenance living
- Creates a clear, easy-to-explain value story at the shelf
- Differentiates assortments in a crowded houseplant category
- Supports plant health and extends shelf life
By combining plant genetics with smart container innovation, Costa Farms continues to lead the industry in making plant care more accessible and more successful for modern consumers.
The Twist.Lift.Water. pot is now available across select indoor assortments nationwide. It was given the Favorite Trending Product Award at the 2026 Tropical Plant Industry Exhibition (TPIE) in January.
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