Is the current model broken? Host, Bill Calkins, has recently heard this discussed in various ways during events, conferences, in the offices of retail buyers and during breaks and social hours at garden center retail events and trade shows. The model in question is the wholesale grower to retail model and the comments are specifically related to plants and live goods. Basically, plant retailers of all shapes and sizes don’t feel like their needs are always being met. As they strive to create inspiration at retail and get today’s shoppers excited about buying flowers and plants, the products and service level they require just don’t seem to be keeping up. Often, the plants and products are differentiated and seem underwhelming when compared to the shopping experience they have worked hard to create.
In this episode, Bill takes the mic and shares ideas and strategies to the best, most amazing “power supplier” to your retail customers. You’ll want to listen all the way to the end because he shares ideas straight from a group of retailers he informally surveyed about this challenge. It’s guaranteed that if you grow and sell plants, you’ll get plenty of ideas form this edition of STEM and we will be back again in a couple weeks with more greenhouse production content.
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