By Joe Lara
This edition of the Plant Health Series focuses on how industry innovators are assessing the dynamic changes occurring in our industry and finding ways to harness emerging technologies that meet the ever-increasing challenges and complexities of commercial greenhouse and nursery production.
The current issue also reflects the 10-year anniversary of the introduction of the Intrinsic® brand fungicides by BASF. A brief timeline of key industry changes is presented and parallels how BASF has delivered a foundation of crop protection and plant health benefits to horticulture professionals, from commercial greenhouse and nursery growers to turfgrass professionals. The legacy of research, development, and collaboration among top industry leaders has resulted in a history of success for many growers using the range of Intrinsic brand fungicides by BASF.
Initially introduced as one of the broadest-spectrum ornamental plant fungicides, its claim of plant health benefits supported by scientific data was the first of its kind accepted for inclusion on an approved EPA product label. Backed by commercial evidence were the claims of not only exceptional disease control, but also the display of various plant health benefits helping growers achieve consistently high levels of plant quality.
Over the past decade, success stories from independent researchers, field consultants, and top commercial greenhouse and nursery growing professionals touted the business benefits of accelerated rooting and root density, drought tolerance, and recovery from cold and heat extremes, including extended periods of property flooding — to name a few.
Today, Pageant® Intrinsic®, Empress® Intrinsic® and Orkestra® Intrinsic® brand fungicides enjoy wide recognition as a foundation of disease resistance management programs, helping commercial growers protect and ultimately deliver high-quality plants to the most discerning retail customers.
Please take time now to enjoy a special series of articles that shed light on how advancements in technology are influencing today’s growing practices and preparing the industry to ride the wave of change.