By Joe Lara
At the heart of the horticulture industry is the harnessing of innate creativity and talents within people to plant a seed and watch it grow. There is an ever-present wonder in partnering with nature’s processes to bring the hidden secrets of a yet-ungerminated seed together with soil and water and patiently wait for the magic to unfold.
But this is not limited to the growing of a plant. Your business — whether large or small — is a living, breathing organism, started from the “seed” of a vision. It has subsequently been built through the investment of resources and coordination of specific processes that take place in the physical plant. But it is only the assembling of talented individuals and the nurturing of people that ultimately makes the magic happen. And like the plants we grow, we strive to create the right environment where our businesses and the people we rely on thrive.
BASF is especially pleased to explore the topic of sustainability and the current trends that are driving business environments for long-term succession in this issue of the Plant Health series. We have tapped the insights of a number of leading growers and industry professionals to find out what innovative operational processes they are pursuing, and how they are creating better work environments for their people to achieve healthy, long-term business success.
Like many of the organizations featured in this issue, BASF is living out its “we create chemistry for a sustainable future” motto, investing nearly $3 million every day to discover new crop protection solutions for food and feed farmers, and horticulture professionals like you.
Look to BASF for the pipeline of new technologies that cover the range of conventional and biological crop protection that create truly integrated crop management solutions. This starts with the foundation of Intrinsic® brand fungicides for broad-spectrum disease control and the origins of plant health benefits, and extends to the macro and micro biological offerings in its Nemasys® and Serifel® brands, respectively.
Once again, we invite you to take a few moments to pause and be encouraged by fellow colleagues as they sharewe some old and some new ideas around what they are doing to make their “living and breathing” organizations successful.
Joe Lara is a Senior Product Manager at BASF. Learn more about other BASF Professional Turf and Ornamental Innovations at www.betterplants.basf.us. ©2018 BASF Corporation. Always read and follow label directions. Nemasys and Serifel are registered trademarks of BASF.