Darwin Perennials Hosts Inaugural Showcase
More than 155 perennial customers from roughly 50 represented companies were guests for a look at perennials during the Darwin Perennials Day Inaugural Showcase last Thursday. Visitors toured The Gardens at Ball in West Chicago, Ill., and found perennials for the landscape and containers.
In addition, a 2010 consumer research study conducted exclusively on perennials was unveiled. In three focus groups conducted across the country, more than 250 participants expressed their thoughts on perennials, shared their perennial shopping experiences and weighed in on the challenges of gardening with these plants.
“You can stay a step ahead by further educating the ‘casual gardener’ on perennials,” says Monique Hakkert, product marketing manager for Darwin Perennials, about meeting the needs of the largest-represented class of consumers in the survey. “Organization at retail and easing the shopping experience are also ways to reach the perennial gardener.”
The weather was warm and bright, and tours of The Gardens at Ball showcased six info-filled stations staffed by Darwin Perennials experts. They educated guests on all of the new varieties of First Year-Flowering Perennials from Seed, as well as Vegetative Perennials.
A special fast-finish liners presentation showed how perennials are easily programmed, and Darwin highlighted perennial landscape performance with guided walkthroughs of perennial bed plantings.
For more information about Darwin Perennials, which is Ball Horticultural Company’s perennial brand name, visit BallHort.com.