HGTV HOME Plant Collection Announces Ornamental Line

HGTV HOME Plant Collection Announces Ornamental Line

Carefree Caroline

The HGTV HOME Plant Collection is proud to announce 12 new family additions to its hand-selected Smart & Stylish shrub line.

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“One of the key differentiators for HGTV’s program is regionalizing our shrub offerings,” says Maria Zampini, director of plant development. “Through careful breeder and grower selection — coupled with plant zone-specific plant selections — we are choosing plants that will work best in each region of the country. This is unique to anything else in the marketplace and allows us to create a national program with regional offerings. We have received extremely positive feedback at the IGC and FarWest tradeshows.”

The Smart & Stylish shrub collection offers plants designed to thrive in full sun to shade exposure. Vibrant leaf and flower colors offer consumers a cohesive and easy way to enhance the outside of their home landscape. The collection includes but is not limited to:

  • Always Azaleas: Reblooming, cold-hardy selection in multiple colors and sizes
  • Barberry Sidekicks: Dwarf and upright ornamental shrubs in vibrant shades
  • Fine Vines: Fragrant climbers that attract beneficials and hummingbirds
  • Gardenia Charm: Evergreens deliciously fragrant are reminiscent of tropical locales
  • Happy Berry Hypericums: Compact perennial shrubs with uniquely colored berries in eye catching combinations
  • Light Bright Lantanas: Drought tolerant, brightly colored umbel flowers attract butterflies and are deer resistant
  • Monkey Flower Power: Exceptionally large, long blooming flowers for a shade and moisture loving tender perennial
  • Pretty Potentillas: Large, clear flowers bloom all summer long
  • Showstopper Hydrangeas: Mophead and paniculata varieties in a wealth of forms, shapes and colors
  • Simply Diva Roses: Disease resistant groundcover and shrub forms
  • Sweet Mock-Oranges: Fragrant white flowers that attract both bees and butterflies in Spring
  • Sweet Nectar Bush Temptations: Low or no seeding butterfly bush in a multitude of size to fit any landscape size
  • Additional Shrubs: The collection also includes abelia, caryopteris, grevellia, lorapetalum, ozothamnus, thuja and weigela in complimentary color palettes for stunning landscape and container combinations

The debut collection of ornamental flowering Smart & Stylish Shrubs was developed by Agricola Management Group in conjunction with HGTV. Plants will be available spring 2013 in select independent garden centers nationwide as part of a soft launch rollout.

For more information on the Smart & Stylish Shrub Collection or to become a grower partner, please contact Maria Zampini, Ornamental Program Manager and Director of Plant Development at [email protected] or 615-690-7835.