Svensson’s Anders Ludvigson Makes Film To Increase Resource Awareness
This May, Svensson’s Executive Vice President Anders Ludvigson set out with a small film team to explore some of the climates where his textile products are used by commercial greenhouse growers.
His micro-adventure takes him first inside the Arctic Circle and then to part of the California desert. In both regions, his climate screens are used to reduce energy and/or water consumption in horticultural operations.
The purpose of the film is to raise awareness of a problem that will soon affect all of us in some way: society needs growers to produce more food using less resources. Ludvigson says he believes better growing can help, and he is on a mission to do what he can to make it happen.
“Together with our partners, we’re trying to create a working environment where the common goal is better growing,” Ludvigson says. “Growing in ways that are efficient with natural resources and lucrative for the grower.”
Ludvigson’s work takes him to many different parts of the world, where he often goes out walking to get to know the area and climate he is visiting. The helicopter seen in the film was only used to get to the Kebnekaise mountain station, from this point everybody was on foot.
In California, a quadcopter was used for filming on a dry lake bed and inside a greenhouse.
Ludvigson spent two days walking on the Kebnekaise massif (Sweden). When he delivers his message he is standing on Björlings Glacier, 1,550 meters above sea level. Temperatures ranged from -12° C to -3° C.
A week or so later, his micro-adventure continued with two days walking in the Mojave Desert. His message is delivered walking across a dry lake bed, 1,530 meters above sea level. Temperatures ranged from 20°C to 32°C.
View the entire three-minute film at http://bit.ly/1nRPNo0.