Floranova received some excellent feedback from the market about its Bossa Nova Begonia boliviensis series after introducing the first six colors in 2014. That recognition included receiving Greenhouse Grower’s Medal Of Excellence Editor’s Choice Award during Evening Of Excellence at Cultivate’14.
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Floranova/Vegetalis CAST Intros 2015
Jeff Colegrave (left) and Jenny Gard'ner (right) of Floranova visit with Dr. Allan Armitage at the Floranova/Vegetalis Spring Trials site.
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Floranova/Vegetalis CAST Intros 2015
Floranova's original Bossa Nova boliviensis series received Greenhouse Grower's 2014 Medal Of Excellence - Editor's Choice at Cultivate'14.
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Floranova/Vegetalis CAST Intros 2015
The six new colors in the Bossa Nova begonia series are subdued, but full of the same vigor and habit.
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Floranova/Vegetalis CAST Intros 2015
A new white replaces the old selection in the Bossa Nova series.
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Floranova/Vegetalis CAST Intros 2015
Ageratum 'Cloud Nine White'
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Floranova/Vegetalis CAST Intros 2015
Ageratum 'Cloud Nine Blue'
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Floranova/Vegetalis CAST Intros 2015
Floranova and sister company Vegetalis show how you can double up flowers and veggies in an attractive windowbox.
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Floranova/Vegetalis CAST Intros 2015
Vegetalis shows how patio vegetables go vertical.
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Floranova/Vegetalis CAST Intros 2015
Vegetalis has a complete line of patio vegetables. Many of these were picked up for the HGTV HOME Garden Collection.
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Floranova/Vegetalis CAST Intros 2015
Vegetalis' patio vegetables are prolific producers.
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Floranova/Vegetalis CAST Intros 2015
Growers and retailers can present packs of vegetables to their customers in a variety pack like this.
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Floranova/Vegetalis CAST Intros 2015
Vegetalis is working with John Henry to create attractive tags with QR codes that provide more information at retail.
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Floranova/Vegetalis CAST Intros 2015
One example of the HGTV HOME Garden Collection.
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Floranova/Vegetalis CAST Intros 2015
Floranova' s large-flowered Espresso petunia series was capped off with a Red.
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Floranova/Vegetalis CAST Intros 2015
'Espresso Red' grandiflora petunia
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Floranova/Vegetalis CAST Intros 2015
Clever marketing for the Espresso petunia series.
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Floranova/Vegetalis CAST Intros 2015
The new tetraploid alyssum 'North Face' can be positioned against lobelia. A good basket perfomrer, it's available in multipelled seed and has good germination rates and vigor.
At California Spring Trials, Floranova introduced six new colors for the Bossa Nova series that it will add for 2016, and whereas the original six were bright and vibrant colors, the new ones are softer, including a new white variety. All have the same large flowers and a vigorous, trailing habit, and are available in multi-pelleted seed.
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Other notable varieties at Floranova include its new ‘North Face’ alyssum, a tetraploid variety that is seed-raised and is positioned to compete with vegetatively propagated lobularia, but with less expense on inputs.
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New red varieties round out the large-flowered Espresso petunia series. Floranova also has a Cloud Nine ageratum series that’s earlier than competitors.
On the vegetable side, sister company Vegetalis didn’t have any new varieties, but it is working harder on marketing its plants. The HGTV HOME Garden Collection picked up a significant number of Vegetalis genetics for its Patio Veggies & Herbs Collection. Additionally, Vegetalis is working with John Henry to create new tags with QR codes, promoting Patio Edibles, veggie and herb six-packs and tray presentations to allow growers to give consumers a well-rounded offering of edibles.
015Floranova Adds New Colors To The Bossa Nova Series
April 14, 2015 
